Now that we live in a fast-paced digital era, staying connected has never been more essential. Since people have an innate need to be in the loop with their friends, colleagues, and family, instant messaging has become a crucial part of every person’s life. 

Check things out for yourself! If you take a close look at a person’s smartphone, you’ll see multiple messaging apps installed.   

Given the popularity of these communication platforms, you may think that text messaging has become a thing of the past, but it’s best not to jump into conclusions too early. To be clear, SMS (short message service) is still as powerful and relevant as ever.

Unlike online messaging apps that require data or a stable internet connection, text messaging allows you to contact any person conveniently. Since you won’t have to go through the trouble of downloading apps, the service is still being widely used today. If you’re looking to switch up your marketing strategy, then you should keep SMS in mind.

Think about it this way: how long ago did you last check your phone? Whether you were checking out a notification on social media or a DM from your significant other, there’s no denying that you check your phone multiple times throughout the day. And with this in mind, your prospects are likely doing the same. In fact, a survey showed that 10% of Americans check their phones more than 20 times an hour. 

Taking the importance of phones into consideration, interacting with your customers and prospects through SMS can go a long way. Just to name a few perks, it allows you to send out promotions without sounding too intrusive and helps your prospects recall your brand when they’re ready to do business.

With the potential it boasts, it’s no wonder why SMS marketing is constantly gaining traction across all industries. With the market becoming more competitive by the minute, your company should consider various channels to generate leads and drive sales. With that said, SMS marketing can do wonders for you, and the guide below will discuss what it can bring to the table. 

BY ALEX ALABISO Semaphore

Author Bio:

Alex built Semaphore’s tech backbone and keeps it running smoothly. In his spare time, he grows hydroponic tomatoes and plays video games.