Blog writing has become a trend in the 21st century. Young writers and enthusiasts find it a great way to convert their thoughts into words and let others appreciate them. Many people do it for fun, others earn their living through freelance blogging. There are different types of blogs. A blog can be informative, entertaining, or both. You can write about lifestyle and fashion trends. You can be a food blogger or start a travel blog. The options are unlimited. If you are thinking of starting your blog, or you already have one and want to increase your audience, there are some tips and tricks that can make your content gain followers.

Specifying your niche and setting a theme for your blog are very important. The way you write your content decides how well your website will have an appearance in google search. After all, you want to be seen and heard. If you aim to be found as an established writer and blogger, and at the same time be a source of authentic information and for internet users, then here are some tips that can help you succeed in the blogging world.

1. Set A Specific Niche

Niche is the specific area on which your entire blog is based. There are many topics you can write on. Select the one in which you have the knowledge and you feel comfortable. If you love food, know a little about cooking and baking, and have an opportunity to try out local restaurants now and then, then food blogging can be perfect for you. If you travel frequently, you can write a blog that answers all travel-related queries. Similarly, you can write about fashion, lifestyle, and so on. Specifying a niche means you can target a more specific audience. 

2. Know Your Audience

The most important thing to keep in mind whenever writing content for your blog is your audience. Knowing what type of people are reading your content and what kind of things people usually look for over the internet, can help you in many ways. What’s even more important is knowing what kind of terms people usually write in the Google search bar. Usually, questions starting with ‘How’, ‘What’, ‘Why’, and ‘Where’ are asked by the users. Try to write your articles using these keywords specifically in your headings. If you are thinking about how to get featured snippets. Well, this is your answer. 

3. Layout For A Better SERP

Search Engine Response Pages (SERP) are google’s response to any query asked. The order in which Google displays the search results depends upon the relevancy of the content in those pages to the query asked. SEO is a very important tool to gain an audience when you are running a website. Set your blog’s layout such that your blog automatically ranks higher in organic results. Include keywords in your articles that you know people usually search for. These keywords can help your content rank higher in Google searches. 

4. Make Your Content Interesting

Nobody likes to read long boring paragraphs. Make your blog interesting by writing small paragraphs with catchy headings. Attach relevant pictures, quotes, or movie dialogues that you think might attract your audience. Keep your readers entertained. Every article you write should be informative and interesting. Do not go into monotony. That is boring. Add in tables, lists, and subheadings where necessary. Tables and shortlists keep readers active and interested. Also, such tables and lists often make their way to featured snippets in google result pages. You can kill two birds with one stone. 

Bottom Line

To sum it all up, blogging is an excellent opportunity to provide information and entertainment to people online. Many people search for queries and everyday tips and tricks that can help them in life. You can use your blog as a platform by providing relevant answers to inquirers. Using simple techniques and planning your blog in a specific way can help you appear higher on Google’s result pages, or even get a featured snippet to gain followers with little effort.