The Top 10 Content Marketing Tools You Need to Try in 2023

The Top 10 Content Marketing Tools You Need to Try in 2023


Content marketing is a crucial aspect of any successful digital marketing plan. But it can be tiring to create, manage, and optimize your content. 

That’s why we’ve scoured the internet to bring you the top 10 content marketing tools of 2023. 

These amazing tools will not only make your life easier but also help you scale your creation process. AI-powered content marketing tools make the science part of content marketing a breeze. No more tedious tasks or endless hours spent trying to get everything just right. These tools have got your back and will help you produce top-notch content that your audience will love. 

So, let’s get started and discover the best content marketing tools that will make you a content marketing superstar!

Top 10 Content Marketing Tools 

1. Hubspot

HubSpot is a powerful content marketing platform that helps businesses and content marketers attract, engage, and delight their audience through content.

Features:

  • Content management: Helps you create and manage your website and blog content. Offers templates, SEO tools, and a user-friendly interface.
  • Marketing automation: Provides tools to create and automate campaigns and workflows, such as email marketing and lead nurturing. You can segment your audience and personalize your messages.
  • Lead generation: Offers tools and resources, such as landing pages and forms, to help you generate leads and capture website visitors’ information. Integrates with social media and other platforms.
  • Analytics and reporting: Provides insights and reports on your content marketing performance, including website traffic, conversions, and customer behavior.

Pricing: 

  • HubSpot offers a free plan with limited features for content marketing.
  • Paid plans start at $50/month and go up to $3,200/month, depending on the features and the number of contacts you need.
  • A free trial is available for the Professional and Enterprise plans.

2. Trello 

Trello is a project management and collaboration tool that helps businesses and content marketers organize, track, and collaborate on projects and tasks.

Features:

  • Kanban boards: Lets you create and manage projects using a visual board with columns and cards, making it easier to see and track the progress of tasks.
  • Task organization: Allows you to add details, comments, attachments, and labels to tasks, making it easier to organize and prioritize them.
  • Collaboration: Lets you share boards and invite team members to collaborate on projects, making it easier to work together and stay on top of tasks.
  • Integrations: Trello integrates with popular tools like Google Drive, Slack, and Evernote.
  • Customization: Enables you to customize the look and feel of your boards and cards, including adding your own branding.
  • Mobile app: Trello has a mobile app for iOS and Android, making it easier to access and manage your projects on the go.

Pricing:

  • Trello offers a free plan with limited features.
  • Paid plans start at $9.99/user/month and go up to $20.83/user/month, depending on the features and the level of support you need.

3. Ahrefs

Ahrefs is a SEO and content marketing tool that helps businesses and content marketers improve their website’s search engine rankings and traffic.

Features:

  • Keyword research: Shows you the search volume and competitiveness of keywords, helping you identify the best keywords to target in your content.
  • Backlink analysis: Analyzes the backlinks pointing to your website or your competitors’ websites, helping you understand your link profile and identify link building opportunities.
  • Site audit: Scans your website for technical SEO issues, such as broken links, crawl errors, and duplicate content, and provides recommendations for fixing them.
  • Rank tracking: Tracks the search engine rankings of your website and your competitors’ websites, helping you monitor your performance and identify areas for improvement.
  • Content gap analysis: Shows you what topics your competitors are ranking for, but you are not, helping you identify content opportunities to outrank them.

Pricing:

  • Ahrefs offers a free trial with limited features.
  • Paid plans start at $99/month and go up to $999/month, depending on the features and the number of projects you need.

4. Grammarly 

Grammarly is a writing and grammar-checking tool that helps businesses and content marketers improve the quality and clarity of their writing.

Features:

  • Grammar and spelling check: Identifies and corrects grammar, spelling, and punctuation errors in your writing.
  • Plagiarism detection: Scans your writing for copied or plagiarized content, helping you avoid accidental plagiarism.
  • Vocabulary enhancement: Suggests alternative words and phrases to help improve the clarity and impact of your writing.
  • Writing style check: Analyzes your writing style and provides suggestions for improvement, such as reducing wordiness or increasing conciseness.
  • Tone detection: Identifies the tone of your writing and suggests adjustments to make it more appropriate for your audience and purpose.

Pricing:

  • Grammarly offers a free plan with limited features.
  • Paid plans start at $29.95/month and go up to $139.95/month, depending on the features and the level of support you need.
  • A free trial is available for the Premium plan

5. Google Analytics 

Google Analytics is a web analytics tool that helps businesses and content marketers track, measure, and report on their blog traffic and performance.

Features:

  • Traffic measurement: Shows you how many people visit your blog, where they come from, and what they do on your site.
  • Audience insights: Provides insights into your blog visitors, including their demographics, interests, and behavior.
  • Conversion tracking: Lets you track and measure key actions that visitors take on your website, such as filling out a form, making a purchase, or subscribing to a newsletter.
  • Goal tracking: Allows you to set and track specific goals, such as form submissions or e-commerce sales, and see how well you are meeting them.
  • Custom reports: Enables you to create custom reports to get the data you need and see how your website is performing.
  • Integration with other tools: Google Analytics integrates with popular tools like Google Ads, Google Search Console, and Google Tag Manager.

Pricing:

  • Google Analytics is a free tool.
  • Some advanced features and integrations may require a paid subscription to Google Analytics 360, which starts at $12,500 per month and $150,000 per year

6. Canva

Canva is a graphic design tool that helps businesses and content marketers create professional-quality designs and graphics.

Source: canva.com 

Features:

  • Templates: Provides a wide range of pre-designed templates and elements for various types of designs, such as social media posts, logos, presentations, and more.
  • Customization: Lets you customize and personalize your designs using a wide range of design elements, such as text, images, shapes, and icons.
  • Collaboration: Allows multiple team members to work on the same design at the same time, making it easier to collaborate on design projects.
  • Image library: Provides access to a large library of royalty-free images and illustrations that you can use in your designs.
  • Brand kit: Lets you create and manage your brand assets, such as logos, colors, and fonts, in one place, making it easier to create consistent and on-brand designs.
  • Integrations: Canva integrates with popular tools like Google Drive, Dropbox, and Asana.

Pricing:

  • Canva offers a free plan with limited features.
  • Paid plans start at $12.95/month and go up to $30.00/month, depending on the features and the number of team members you need.
  • A free trial is available for the Pro plan.

7. Buffer 

Buffer is a social media management tool that helps businesses and content marketers schedule, publish, and analyze their social media posts.

source:buffer.com

Features:

  • Social media scheduling: Lets you schedule and publish your social media posts in advance, making it easier to manage and maintain a consistent social media presence.
  • Team collaboration: Allows multiple team members to access and manage the social media account, making it easier to collaborate on social media strategy and content.
  • Post scheduling: Enables you to schedule posts to multiple social media accounts and platforms at once, saving you time and effort.
  • Post analytics: Provides insights into the performance of your social media posts, including engagement, clicks, and reach.
  • Content library: Lets you save and reuse your social media content, making it easier to create and publish consistent and on-brand messages.
  • Custom branding: Allows you to customize the look and feel of your Buffer dashboard with your own branding.
  • Integrations: Buffer integrates with popular tools like Hootsuite, Google Analytics, and Zapier.

Pricing:

  • Buffer offers a free plan with limited features.
  • Paid plans start at $15/month and go up to $99/month, depending on the features and the number of social media accounts and team members you need.
  • A 14-day free trial is available for all paid plans.

8. SendX

SendX is an email marketing and automation tool that helps businesses distribute the content they create via email broadcasts, engage their email list, and increase conversions via content. 

Source: sendx.io 

Features:

  • Email campaigns: Lets you create, send, and track email campaigns and newsletters to your subscribers.
  • Automation: Enables you to set up automated email workflows and trigger campaigns based on subscriber behavior, such as when they sign up, click a link, or make a purchase.
  • Personalization: Allows you to personalize your emails using custom fields, tags, and merge variables, making your emails more relevant and targeted to your subscribers.
  • A/B testing: Helps you optimize your email campaigns by letting you test different subject lines, content, and design elements, and see which ones perform best.
  • Landing pages: Lets you create and publish landing pages to collect email subscribers and leads.
  • Form builder: Enables you to create and customize opt-in forms to grow your email list.

Pricing:

  • SendX offers a free plan with limited features.
  • Paid plans start at $9.99/month and go up to $49.99/month, depending on the features and the number of subscribers you have.
  • A 14-day free trial is available for all paid plans.

9. Airstory 

Airstory is a collaborative writing and content organization tool that helps content creators and marketers plan, write, and organize their content in one place.

Source: airstory.com 

Features:

  • Collaborative writing: Allows multiple people to work on the same document at the same time, making it easy to collaborate on content creation.
  • Research organization: Lets you save, organize, and tag research materials and notes in one place, making it easier to find and use them later.
  • Outline and structure tools: Helps you plan and structure your content using templates and outlines, making it easier to write and organize your ideas.
  • Automatic citation generation: Generates citations for research materials and sources automatically, saving you time and effort.
  • Content reuse: Lets you save and reuse content blocks and templates, making it easier to create consistent and on-brand content.
  • Integration with other tools: Airstory integrates with popular writing and content creation tools like Google Docs, WordPress, and Evernote.

Pricing:

  • Airstory offers a free plan with limited features.
  • Paid plans start at $8/month/user and go up to $24/month/user, depending on the features and the number of users you need.
  • A 14-day free trial is available for all paid plans.

10. Hotjar

Hotjar is a website analytics and feedback tool that helps content marketers improve the user experience and conversions on their websites.

Source: hotjar.com 

Features:

  • Heatmaps: Visualizes clicks, taps, and scrolling behavior to understand what content is most engaging and where to place calls to action.
  • Session recordings: Lets you watch recordings of real visitors interacting with a blog or case study to identify issues or areas for improvement.
  • Conversion funnels: Identifies drop-off points in a conversion process to optimize and improve blog performance.
  • Form analytics: Shows how users interact with forms and helps optimize their design for increased conversions.
  • Feedback polls: Collects feedback from website visitors to understand their needs and preferences.
  • Surveys: Enables creation of custom surveys to gather feedback from a target audience.
  • Incoming feedback: Lets you see and manage all feedback received from visitors in one place.

Pricing:

  • Hotjar offers a free plan with limited features.
  • Paid plans start at $89/month and go up to $389/month, depending on the features and the number of page views you need.
  • A 14-day free trial is available for all paid plans.

Conclusion 

These tools can only do so much. Don’t forget about the importance of quality content. Make sure you’re putting in the effort to produce valuable and engaging content for your audience.

Experiment with different tools to find the ones that work best for you and your team, and stay up-to-date on the latest features and updates for your content marketing tools to ensure you’re using them to their full potential.

Author bio:

Joshua Waldman is the author of Job Searching with Social Media For Dummies and the founder of CareerEnlightenment.com, a jobs advice blog with a modern twist. Find out if your resume has the right keywords for your favorite job descriptions with our Resume Keyword Tool.