Success Framework for Your Company's Digital Marketing Strategy

The Success Framework for Your Company’s Digital Marketing Strategy


So, do you want to increase your business’s lead generation using digital channels such as search engines, email marketing, and social media? This is fantastic. We have created a framework for digital marketing strategy that accomplishes this.

Our digital marketing strategy is designed to attract more potential customers to your website, convert those visitors into leads, and then convert those leads into sales.

The term “digital marketing” is self-explanatory; it is described as “online and internet marketing using digital tools.”

However, digital marketing also refers to the methodology we use to USE such technologies – inbound marketing.

Inbound marketing, as opposed to outbound or “interruption” marketing, focuses on developing a consumer experience based on trust (telemarketing, billboards, spam, etc.). In our article “Inbound Marketing vs. Outbound Marketing,” we go over the differences in further detail.

It is crucial to remember that having a great inbound strategy takes time. That is where we can help with our SEO services and monthly SEO packages.

What is the process of our digital marketing campaign?

We created a personalized digital marketing strategy for you based on your company’s objectives. The plan is then carried out monthly.

The strategy is divided into three parts:

  1. Increase Website Traffic — Use content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC), and social media to increase website traffic. 
  1. Convert More Leads — Once your website has more visitors, you must convert them from anonymous internet visitors to recognizing leads. This is accomplished through enticing downloadable content offering (such as eBooks and webinars), email lead nurturing, A/B testing, and appealing videos.
  1. Close More Sales – Leads are useless if they do not result in a sale. We provide additional tools and data to your sales staff to assist them close more of the leads we deliver.

This is when having a solid foundation comes in handy. We are not just producing content or running a paid advertisement for the sake of it. Instead, we work to understand your audience’s problems and pain spots, uncover keyword opportunities, and generate custom content that represents your company as the ideal answer for them.

We constantly optimize your material at Vital, whether it is a video, blog, or eBook. We establish relationships with thought leaders in the industry. Then, to ensure that the material is successful, monitor and measure it on a regular basis. We look at traffic and conversions. Every piece of material becomes an asset with this strategy. Eventually, your brand will be the go-to solution.

What are the strategies for digital marketing?

We approach digital marketing with a broad, impact-oriented strategy. We discovered that we needed an in-house team to develop the front end and oversee all backend integrations. When these strategies are combined, they form a comprehensive strategy for generating more leads for your company. They provide a strong digital marketing foundation.

The following are some of the digital marketing strategies we use:

  • Webinar Production Search Engine Optimization (SEO).
  • Pay-Per-Click (PPC) Marketing.
  • Marketing with Content (Blogging & Article Writing).
  • Webinar productions.
  • Downloadable content (eBooks, Whitepapers, Webinars) and much more.

What is the format of the program?

The program is carried out as a monthly SEO package. We give you a personalized digital marketing plan to meet your business goals after our initial evaluation and planning phases, and then we create your foundation.

Evaluation

To find opportunities, we do a series of audits across your outbound efforts and current digital marketing initiatives (SEO, content, email, social, PPC, automation). After we have acquired the information, we assess the digital marketing environment of your competitors to determine your company’s competitive advantage.

Organizing

We design a personalized plan based on your company, your competitor, your industry, and your goals based on this knowledge. The first strategic plan we present lays out the methods that will be used over the next 12 months.

laying the groundwork

Following that, we will construct and enhance your digital marketing foundation. We fix and optimize everything from websites to social media to email to CMS whether it is broken, ineffective, or non-existent. Whether it is a new website, email list curation, or SEO implementation, it all has to be done correctly to maximize your ROI.

For Example:

Is it possible to construct a house without a foundation? Yes, of course. Is it strong enough to weather storms and grow with your family? No, it is not true. The same may be said for your business’s digital marketing plan.

Many marketing frameworks begin by focusing on driving traffic and generating leads. But that is akin to constructing walls and installing doors before laying a solid foundation for your home.

A solid digital marketing foundation builds brand awareness, traffic, and leads through your funnel to the decision-making stage. It also positions your company for long-term success. Your plan must be holistic in order to attain exponential growth. Every aspect of digital marketing is intertwined.

Consider what would happen if none of these digital marketing components worked together. It would be extremely inefficient (and costly) for your company to navigate. You are using a good digital marketing foundation when you are aware of the connections and continually exploiting each channel effectively. And with that strong basis, you will be able to set the correct baseline measures, track your progress, and achieve your objectives. Time and time again. That’s where we can help.

Your company will not be able to endure economic downturns or grow as effectively if it does not have a strong digital marketing base. Why spend money on paid advertising if you don’t have a place to direct the traffic or a strategy to nurture the leads once they arrive?

How does the agency keep track of our progress?

We are firm believers in the adage that “what you can’t measure, you can’t improve.” As a result, we provide detailed monthly reports. These reports include indicators like website traffic, form submissions, downloads, leads developed, leads closed, and even phone calls to your sales line, and they explain our progress toward your objectives.

We also conduct weekly check-in meetings and evaluate the following month’s plan (which is broken down into a monthly calendar of tactics and tasks) to ensure that all initiatives stay on track.

One of the most effective ways to attract new customers and achieve your business objectives is through digital marketing. It also provides several tactics, such as video, email, and social media, to help you achieve your specific objectives.

Improve Your Digital Presence with Marketing Strategies That Help You Grow.

Because your strategy will be unique to your company, it is very difficult for us to build a one-size-fits-all digital marketing strategy template. Remember, the goal of your strategy document is to lay out the steps you will take to reach your goal over time – if it accomplishes that, you have nailed the fundamentals of developing a digital strategy.