The Newbies Guide to Starting a Personal Finance Blog

If you are truly passionate about a subject, are a good writer and communicator, and want to become an online authority on the subject as well as earn handsomely, you can consider starting a blog. Thousands of people have done it successfully and the World Wide Web is a richer place for it. Some tips on starting a personal finance blog with long-term potential for success:

Think of a Memorable Blog Name and Establish Your Website

The personal finance blogging space is intensely competitive and unless you can create a brand, success will elude you. You should ideally think of something short but catchy. You can research on the internet for ideas for names that will resonate with your target audience and also try some of the blog name generators online for inspiration. Find out if the domain name is available, register it, and set up your website. Read a good guide on setting up a WordPress blog to know how to do it easily or hire a freelancer.

Set Yourself Up

If your blogs are text-based, all you need is a sturdy computer and a good internet connection to get started, however, if you want to compose video blogs or vlogs, you will need a DSLR, a video camera, video lighting kit, studio-quality microphones, and a computer with video editing software besides the necessary skills to operate it. Dedicate a separate space for your work if you are operating out of home, especially if you want to write for Personal Finance Analystas you could be keeping long hours.

Focus on the Content 

Often the best way to get the viewership is to specialize in certain aspects of personal finance like investments, estate planning, tax planning, and retirement planning etc. or specific target audiences like professionals, working women, housewives, and more. The focus of the content should be on generating maximum returns, efficient tax management, proper debt management, and common personal finance issues like credit card management, balance transfers, short-term loans, credit management, etc. Personal experiences, tips, examples, and illustrations are important because nobody is interested in theoretical lectures.

The Recipe for Success 

If your blogs are written to deliver unique but useful content engagingly, you will get some viewership due to word-of-mouth-recommendations. You will need to know how to get discovered by search engines so that you get good Page One ranks for the target keywords. Other important factors are the website loading speed, mobile responsiveness, and ease of navigation. Promoting your blogs on popular social media is also very effective in driving traffic to your blog site. Engaging with your followers promptly and with courtesy can help to build a loyal following.


A popular blog can have many income streams; online advertising, income from affiliate marketing, financial consultancy, selling personal finance tools and subscriptions, and even acting as an influencer. However, according to, you should be careful when engaging in affiliate marketing as you have no control over the quality of the product and services. Success is the result of hard and unflagging effort so you need to stay the distance.