Everyone wants to know how they can impact the world around them. With digital marketing, this is equivalent to how your brand can reach and influence as many people as possible. With good web design, you can capture a larger audience while marketing your brand. The question you may have is – how does web design do this?
Search Engine Optimization – SEO
The main way that your web design will influence digital marketing is by using search engine optimization, more commonly called SEO. To rank well in search engines, your website must be search engine friendly. This is the goal of SEO.
How to Ensure Your Site Has Good SEO?
There are several things you can do to help ensure your website has good SEO. For example, removing duplicate content. If you publish duplicate content, it can have a negative impact on your rank. This is because if there are multiple copies of content, it will dilute the visibility of each piece.
You should also ensure your site can be accessed by mobile devices. The growing trend of “Googling” information from mobile devices means that you must have a mobile-friendly site. If you haven’t utilized this website feature, it may have a negative impact on your SEO.
It is also a good idea to include online reviews. When you have reviews on your site, it will provide you with suggestions to improve your site and if users rate your site well, the reviews can help you get your site to appear in a higher ranking position in Google searches, ahead of your competition.
Branding and Web Design
Web design will also impact how your brand is seen. To properly market your brand, you need to ensure your site’s design is an accurate reflection of how you want it to be seen. For example, if you have a brand that is mainly focused on minimalism and simplicity, you should not crowd your website with an array of colors or have complex navigation in place.
However, for brands that are focused on passion and creativity, it may be best to use bright colors and expensive-looking font for the design of your site. Working with a graphic designer may help you create the right look and feel for your website and brand.
User Experience Considerations
A huge part of digital marketing is user experience. If your site creates a poor user experience, most people will be less likely to share the page or give the page a good review. This may also affect the traffic coming to your site, SEO, and the overall perception of your brand.
Tips for Improving User Experience on Your Website
The good news is there are several things you can do to improve the user experience on your site. The methods you choose to do this depend on the function and the form of your website. There are several ways to improve the UX, with some of the best options listed here.
Be sure the navigation you are using matches the needs of your site. If you have a site that only has a few important pages, using single-bar navigation may be ideal. However, if your site is made up of many pages or a lot of information including an online database, using drop-down navigation may be a better option. It doesn’t matter what navigation option you use; be sure it is easy to see and use.
Another important element of UX is how long it takes your website to load. If you have a longer than normal loading time, people visiting the site are not likely to visit again or to recommend your site to others. You also need to avoid including any unnecessary widgets or images that may slow the site down. While these may help improve the aesthetics of your site, they could slow down your site speed significantly.
The conversion rates you achieve on your website are closely linked to the user experience that visitors have. If you have achieved a good user experience, it is much more likely that a potential customer will convert to a loyal customer. Keep in mind though, just like with your UX, if your site has a long load time, you may find it difficult to capture these potential customers. This is because this long loading time is going to discourage them from using the site or coming back in the future.
When you are designing your website, make sure you use appealing features, such as social media buttons. By doing this, you can improve the overall user experience. When you do this, more people will want to share your website with others. This may help to increase your overall conversion rates and help to promote your brand.
It is also important to create a site that will inspire and encourage your potential customers to become loyal customers. This is best achieved by having an authoritative voice and posting clear content on your site. Most people will be more willing to trust your brand and to become a long-term, loyal customer if they believe that you know what you are doing.
Getting Help with Your Website Design
If you are unsure, you can tackle the website design process on your own, now is the time to seek help. There is an array of professional services that can help you achieve all the things mentioned here and more. Creating a quality website that provides all the features mentioned here will improve your digital marketing efforts significantly and give you the best opportunity to rank higher in search engine results pages.
To achieve the best possible Google rank, digital marketing must be a part of your plan. With the right strategies implemented the right way, you can achieve a level of success you may not have thought was possible. The right professional service can also help you with this, so reach out to companies that have prior experience with these services. Being informed and knowing what to do and expect is the best way to achieve the desired results with your website.
Also published on Medium.