The Art Of The Customer Win-Back Email

The Art Of The Customer Win-Back Email

Repeat customers account for approximately 40% of your income. Therefore, put your all into your email marketing strategy as that is a communication channel through which you can effectively attract customers and convert them into loyal followers. 

Unfortunately, research shows that 60% of your consumers are avoiding your messages at any given moment.

However, it is not too late! If they haven’t already unsubscribed, you can pique their interest again. You can always re-engage even the most radio-silent clients with a re-engagement email campaign.

Email marketing platforms are available for you to bring back your inactive clients! Here’s everything you need to know about win-back emails.

When Is It Appropriate To Send A Win-Back Email?

Three months after a consumer has ceased engaged with your emails, you should send a win-back email. However, remember that win-back emails are far less successful in bringing your clients back after six months.

Your win-back emails are determined by your company, product, and consumers.

Customers may not need to buy from you again soon if you sell luxury or long-lasting products. People may vanish for a couple of months before returning and abruptly making a purchase if you have excessively extended sales cycles.

You will find it simpler to regain clients if you use a win-back email series. Instead of fading into obscurity on their subscribe list, you can surface on their inbox’s first page.

45% of consumers who receive a win-back email will check your upcoming messages. Successful customer win-back email marketing reminds your customers why they subscribed to your website in the first place. Moreover, your reignited enthusiasm may encourage them to purchase from you again.

What Characteristics Distinguish An Excellent Win-Back Email?

You spent a significant amount of time and worked creating your email list.

And just because a few of them have become silent doesn’t mean that it’s the end. Adopting a practical win-back email approach can assist you in getting consumers interested in buying from you again.

A strong win-back email campaign consists of numerous components:

  • Remind them of your existence
  • Create an email subject line that is tough to ignore
  • Make sure that the copy is accurate
  • Incentivize people to buy by offering a discount or a voucher
  • Inquire about where things went wrong with survey emails

Win-Back Email Best Practices

You should always use the same best practices for a customer win-back email as you would for any other marketing email campaign. However, keep these things in mind:

  • Keep your headline and copy as brief as possible
  • Include no more than one CTA
  • Play with your style, but keep your language conversational
  • To customize your email message, use merge tags
  • Alert recipients of the benefits they can obtain by returning 

Some Examples of Win-Back Emails You May Send

Did you know it is five times cheaper to bring back an inactive subscriber than to get a new customer onboard? Be ready to send these emails out and lessen your expense: 

The Email Survey

Sometimes all it takes to win back a customer is a simple “Hello, what’s up?” email. You may send them a form with questions about your company, hoping they will re-engage. This type of email can still be sent if a consumer unsubscribes.

Regardless if it’s an exit survey, having accurate data describing why consumers are unsubscribing is always critical so you can make better business decisions in the future.

At The Very End Of The Line

What happens if that isn’t enough? You’ve done everything, and they’re still not interested? Well, simply, you will have to understand and move forward.

It’s vital to note that you should remove them from your list if your emails are left unread at this point in your customer win-back routine. 


You now understand what constitutes a practical win-back approach. The key is to remind customers of your existence and the benefits you offer without pestering them. You can send them a simple email asking how they’re doing or a survey. In such cases, it’s better just to be brief and direct. And, if you find that the customer is ghosting you, you will simply have to say goodbye.