The 360 Degree View of Content Marketing 2021

The 360 Degree View of Content Marketing 2021

Content marketing is the emerging practice of marketing and stands distinctive from the industry of digital marketing itself. Content marketing has its own strategies and concept to generate leads, enhance converse and increase the new and retained customers rate. 

Content marketing is considered to be a tough job to achieve results. Measuring the success of content marketing is hard since a lot of factors are linked with it. The root cause of unsuccessful leads is that brands assign a plethora of tasks to the team that overwhelms the quality. 

The content marketing team is often divided between: 

Creating and editing too much content

Managing and analyzing the several distribution channels

And additionally using technical tools that aren’t right or do not support their needs. 

What is a 360 Degree View of Content Marketing?

360-degree view in its essence is a feedback process where peers and direct reports evaluate the data. The 360-degree view strategy is designed to perceive the status of your product/ materials from multiple dimensions. 

360-degree view of content marketing refers to an overview of how the strategies are performed and where you are lacking the expertise. The 360-degree view of content marketing is based on four major elements to evaluate the content held in high esteems. 

Why is the 360 Degree View of Content Marketing Important? 

Although content marketing is relatively new and experimental, the practice is tough and must be re-reviewed by a dedicated team to trail the results of the content. Investing your resources on content irrelevant to the result-driven nature is a bad practice. 

The 360-degree view allows the content marketing agency in Dubai to overview the strategies and the results from several aspects. The 360 view is not only focused on the results but also considers the long-term connectivity between the audience and the content. 

Four Major Elements of Content Marketing 350 Degree View:  

Focus on Creating Unified Content:

One of the major reasons that marketers are unable to measure the results is the distribution of the content on several channels. Due to the changing dynamics of each platform, the calculation remains the unlying cost of unsuccessful campaigns. 

Facebook algorithms work very differently than Instagram and podcasts platforms among the other content distribution channels. The concept of content marketing is to maintain the quality of the content to retain the customers. Focusing on the reach of content is not part of content marketing. The 360 review focuses on the unifying content and quality distributed across different channels, it could differ in nature but not in quality. 

Gather Data on Content Performance: 

We know how Facebook ads can tell us which demographics perform better in terms of ads to optimize our campaigns further. Similarly, gathering data on content performance can help you highlight the loopholes influencing your leads and conversations. 

Data gathering should be categorized and should be extracted from the unified content only. Setting a criteria/ standard for data gathering helps you understand the top and low bottom performing content. With the content performance view, you can easily eliminate the content strategies not standing right on the criteria. 

Insights Vs Vanity Numbers: 

Vanity numbers are the calculations that tell how well your content is performed quantitatively. This analytical insight helps you make a more consolidated decision in tempering the campaigns or optimizing them. However, as a content marketer, you should measure your content with quantified measures, that are more in the form of insights rather than numbers. 

Some of the inquiries that will help you gain insights includes 

What emotions does your content trigger and why do they feel that way? The inquiry has a lot to do with the psychological approach but it is one of the essences of marketing. 

What is your content performance at aggregate and granular levels plus how does your content perform against industry benchmarks?

Thirdly and most importantly, what are the proportions of your content that the audience interacts less with, and how far (length) do they go before leaving your content?

These questions are technically answered by the team members handling different tasks

You can also look into the most successful user journeys driven by your content!

Unique Ideas vs Unique Execution 

Content marketing is based on generation content that is relatively considered new in the market. The content can be different and distributed by different channels such as podcasts, videos, email marketing, and even artificial reality (AR). 

The important factor to analyze is the unique ideas vs the execution of the unique ideas. Unique ideas are scattered among social media and content marketers. However, the execution of the unique idea drives the results. How the content idea looks in your head doesn’t matter once it’s out in the market. At this stage what matters is your content was perceived. 

In a nutshell, the 360-degree view of content marketing should aid at 

Enhancing quantitative data with sentiment data 

Identifying the top-and bottom-performing content across platforms 

Get real-time data on the successes and failures by assigning the task to a dedicated team.