The Metaverse and Customer Experience
Step into the Future: The Metaverse Unveiled
Hey there, fellow explorers! Wellington Duarte here, your witty guide to all things Metaverse. Ready to strap on your virtual reality goggles and dive into a world wherein reality meets the mind-bending virtual kingdom?
Buckle up, because we're about to embark on a wild journey through the Metaverse like never before!
Unveiling the Metaverse: A New Era for Customer Experience
Imagine a world where you can transform into anyone or anything, where reality merges seamlessly with a virtual wonderland. That, my little friend, is the Metaverse—a place where customer experience reigns supreme. From simple activities to complex endeavors, this immersive universe is set to blow our minds and revolutionize the way companies interact with their customers.
The Metaverse Boom: Numbers Don't Lie
Now, if you're still skeptical about the Metaverse's impact on the market, let me hit you with some cold, hard numbers. According to Bloomberg Intelligence, the Metaverse market is projected to skyrocket to a mind-boggling $800 billion by 2024. Holy digital dollars, Batman! That's enough moolah to make Scrooge McDuck's vault look like a piggy bank!
No wonder, companies are flocking to the potential of the Metaverse like moths to a virtual flame. They're investing their precious dough to create unforgettable customer experiences within this new digital empire.
Metaverse in Action: The Present is Already Virtual
Now, don't go thinking the Metaverse is some distant future concept. It's already here, my savvy companions! You might have already dipped your toes into its virtual waters without even realizing it.
Have you ever used virtual reality or augmented reality to jazz up your shopping experience? Or perhaps interacted with avatars guiding you through a virtual wonderland before making a purchase? If so, congratulations!
You've already taken the red pill and entered the Metaverse, just like Neo in The Matrix. Minus the creepy agents in suits, of course.
A Paradigm Shift in Healthcare, Real Estate, Shopping, Gaming, and Careers
Giants like Meta, Microsoft, Qualcomm, and Disney are investing big bucks to create a virtual universe that combines all their services. People are going bonkers, spending millions on virtual properties. Who needs boring old houses when you can own a slice of the metaverse? Traditional real estate, you're losing ground, baby!
Revolutionary Shopping: Lacta's VR Store in the Metaverse Takes Online Shopping to the Next Level
Lacta, the chocolate kings, teamed up with ByondXR to create a virtual reality store. It's online shopping on steroids, immersing you in an experience that'll make you want more. Prepare to be amazed!
NVIDIA Omniverse: Where Real and Virtual Worlds Collide for Next-Level Gaming
Gamers, this one's for you! The metaverse brings you NVIDIA Omniverse, a platform that blurs the boundaries between the real and virtual worlds like never before. Whether you're a game developer or just a casual player, it's time to level up your gaming experience and let the magic unfold.
Tech-Related Professions in the Metaverse: Unleashing a World of Career Opportunities
The metaverse isn't just about amazing tech and virtual adventures. It's also creating a slew of career opportunities. Tech-related professions are in high demand, buddy!
Programmers, designers, ecosystem developers, and cybersecurity experts are the new superheroes of this new era. Embrace the possibilities, because the metaverse is giving birth to unimaginable positions and professions.
Practical Examples: From Fashion to Mobility, Metaverse Takes the Lead
Let's dive deeper and explore how shopping brands are embracing the Metaverse to revolutionize the customer experience. Take a gander at Nike, the sportswear giant.
They've harnessed the power of avatars to let customers virtually try on clothes before they buy them. It's like having your own personal digital dressing room! And guess what? Nike has even created its own virtual world called Nikeland on Roblox.
Talk about jumping down the virtual rabbit hole!
But Nike isn't the only one in this Metaverse rodeo. Fiat, the car aficionados, are using augmented reality to present their new Fiat Pulse to customers in all its full-size glory. Just whip out your smartphone and boom! You can interact with the car right in front of your eyes. It's almost like being in a scene from Ready Player One, minus the evil corporate overlords.
And let's not forget about Hyundai, the automotive trailblazers. They've embraced the Metaverse with open arms, creating a space where users can explore new offerings and customize their avatars.
It's like stepping into a sci-fi novel, where cars and virtual reality intertwine in a symphony of metamobility. Hold your wig, my friend, the future is here!
Unleashing Potential: Metaverse Meets Customer Engagement
The Metaverse opens up a world of endless possibilities when it comes to customer engagement. It's all about creating a unique and personalized experience that leaves customers awe-struck and hungry for more.
Picture this: you're chatting with a company representative through avatars, engaging in conversation as equals. It's like having a virtual buddy who's there to guide you through the digital aisles, just like Hermione Granger showing Harry Potter around Diagon Alley, remember?
But the best part? You can enjoy this interaction from the comfort of your own home, in your pajamas, without judgment. Who says customer service can't be cozy?
Metaverse: Opening Doors for Physical Businesses
Hold onto your hats, folks, because the Metaverse isn't just for digital dwellers. Physical businesses can also tap into their power to establish more personalized connections with customers.
Imagine offering a tailored experience that goes beyond the ordinary. It's like having a secret weapon—a way to engage with customers on a deeper level and make them feel like rock stars. Move over, Bruce Springsteen, we've got a customer experience that'll make hearts sing!
Contact Centers in the Metaverse: Real-Time Support in a Mind-Blowing Environment
Now, let me blow your mind a little bit more with a scenario straight out of a sci-fi flick. Imagine a contact center that breaks free from the chains of traditional and boring phone or email support. In the Metaverse, contact centers can offer real-time assistance to customers in a visually captivating and interactive space from anywhere in the world! No matter if that's a Latin America call center or a Japanese one.
Agents can access customer information on the fly, delivering support that's as tailor-made as a bespoke suit from Savile Row. It's customer service that makes you feel seen, valued, and just a little bit like James Bond.
A Game-Changing Edge: Support on Every Platform
One of the major perks of contact centers in the Metaverse is their ability to provide support across different platforms. Whether you're using a mobile phone, computer, or gaming console, the Metaverse is at your service. Just like having customer support on speed dial, no matter where you are or what time it is. So, say goodbye to those annoying hold times and hello to customer service convenience on steroids!
Metaverse: Embrace the Revolution, Prepare for the Future
Well, my visionary amigo, it's clear that the Metaverse is already reshaping the present and future of customer experience. Some companies have already taken the plunge, while others are just beginning to dip their virtual toes into this exciting new world. But in this fast-paced digital landscape, adaptability is key.
The Metaverse holds boundless potential, and as we unlock its treasures, new ideas, and innovations will emerge faster than you can say "Metaverse Metamorphosis."
The Metaverse is the key to unlocking unparalleled customer experiences and forging deeper connections between companies and consumers. It's time to navigate uncharted territories, where every interaction is a gateway to infinite possibilities. Now, pop some popcorn and prepare for the greatest show in the Metaverse!
Author Bio: Wellington Duarte
Hey there! I'm Wellington Duarte, from SJS Web Design, your friendly neighborhood SEO guru, navigating the Metaverse with my digital superpowers. With a passion for helping companies in Brazil and the UK conquer the online realm, I'm like a virtual superhero, soaring through search engine rankings and unlocking success for businesses. Join me on this thrilling journey through the Metaverse and let's shape the digital landscape together!
7 Crucial Things You Need To Know About Data Privacy & Metaverse
Businesses have to be aware of the emerging technologies to be able to develop new products, grow their business and mitigate risks. Among the many emerging technologies in this era, one such technology that technology innovation leaders around the world must know about is Metaverse.
It is evident that Metaverse has a noticeable impact on driving the strategic business innovations. With this new technology, people will be able to enhance or replicate their physical activities.
Metaverse and Its Elements
Metaverse can be defined as a collaborative virtual space that is created by converting virtually magnified digital and physical reality. There is no single owner of Metaverse and it is device-independent. It is said that by the year 2026, almost 25 percent of people would spend at least 1 hour a day in the Metaverse, whether it be for shopping, social media, entertainment, education or work.
In other words, Metaverse can be defined as a self-sustaining virtual economy that is enabled by non-fungible tokens and digital currencies. It is a combinatorial innovation and requires various trends and technologies to function.
The Metaverse contributes various technological capabilities which include, an AR cloud, spatial technologies, flexible work styles, Artificial Intelligence, Augmented Reality, 5G, the Internet of Things and head-mounted displays.
Metaverse is the next version of the Internet. It began as individual bulletin boards and self-sustainable virtual destinations but then became a virtual shared space. Metaverse is much hyped about in the market by the tech companies. Some of them claim to be Metaverse companies or companies that have created Metaverses to augment or enhance the physical and digital realities of people.
Activities that are currently taking place in an isolated environment will take place in a single Metaverse. These activities include:
- Buying accessories and outfits for virtual avatars.
- Purchasing virtual lands and constructing digital houses.
- Taking part in online social experience.
- Shopping in online malls through immersive commerce.
- Experiencing immersive learning through virtual classrooms.
- Purchasing assets, digital art and collectables.
- Communicating with digital humans for customer service, business interactions, sales and onboarding of employees.
Metaverse and Data Privacy
All the technology giants and companies are anticipating the Metaverse while working on solutions and technologies to further drag everyone into their ecosystem. There are many benefits associated with this transformation which include various opportunities across industries. For example, retail can have an increased reach by having an immersive shopping experience which would let them sell more complex products.
Various types of trades along with military, higher education, and medical can give a more immersive learning experience through a Metaverse. Such industries will not have to create their own infrastructure as it will be provided by the Metaverse. Moreover, Virtual events which have already gained a lot of popularity over the last two years will now be able to present a wide range of integrated offerings.
Metaverse can benefit companies by letting them achieve better connection, engagement and collaboration with their workers via virtually augmented workplaces. Social media will also take a toll as it can move to the Metaverse where social media users can communicate through 3-dimensional avatars.
With all these benefits, there come some challenges, as well which need to be paid attention to. Among the challenges , Data privacy tops the list. Technology leaders already have access to a lot of information about almost everyone. Now with the introduction of Metaverse, they can level up their game and find out more information regarding their customers. A very good example of this is that now these tech giants will be able to track our eye movements and note for how long we stare at certain commercials. This may sound interesting as well as creepy at the same time.
Data Privacy Concerns in Metaverse
In today’s era, we have a continuous relationship with the internet and now with the Metaverse, we will be more connected with the internet and technology. Here is when the concerns for privacy come in. The metaverse will be aware of our private and personal life which for most of us is not okay.
The Metaverse is a large aggregator of user data which not only includes your personal data but also very sensitive data like your body movements, health statistics, biometrics etc. The consequence of the various benefits of the metaverse is your data privacy which you would be sharing knowingly or unknowingly.
Now that the Metaverse is the new digital reign and you cannot do much about it. What you can do is try to secure your data as much as you can. Below are 7 things you need to know about data privacy.
7 Crucial Things You Need To Know About Data Privacy
Technology has developed over the years and now it is the time when our lives are not private anymore. In such circumstances where Metaverse is taking over our personal data, organisations need to take some precautions to prevent security threats.
- Critical Data Identification.
The very first step towards data security is to identify all the sensitive information that you have. This is essential as once you have identified what sensitive information you have then you can categorise the data and prioritise which data needs the most protection.
- Monitoring Traffic on all the Networks.
Organisations need to closely monitor all the traffic on their networks so that they can map, discover and track what is going on in their business infrastructure. This would not only assist in detecting the threats that might arise from the outside but also help in identifying any inside threats.
- Encryption of User Data.
Most industries face data loss issues due to external devices, web applications and removable media which are mostly used by internal employees. Such industries include finance, healthcare and accommodation. For these industries, data is very valuable and loss of data can cause a lot of serious consequences.
For such organisations encryption is the best way to protect sensitive data. With a reliable VPN, companies can secure customers’ data. There are many best cheap VPNs that you can choose from and encrypt your and your customer’s data.
- Policies for Handling Sensitive Data.
As a company, you need to segregate sensitive and non-sensitive data so that you can have a special process for handling such important data. There should be policies set for user’s data access so that sensitive data is not handled by everyone.
What organizations can do is segment corporate data into categories like private, restricted and public and construct security measures accordingly. When companies will have control over who can access the data, there will be lesser attacks.
- Providing Awareness and Training to Employees.
It is very necessary to provide awareness and data privacy training to employees, especially in this era where everything requires technology and a slight mistake can cost a lot of loss. Employees need to understand how their slight mistake can lead to the theft of important information and how they need to prevent phishing attacks.
- Utilizing the Email Protection System.
Emails contain a lot of sensitive information which hackers can exploit. A reliable email antivirus is essential to protect your sensitive and confidential data from threats. There are various email protection tools that you can use to protect your emails and confidential data.
- Using Protective Tools on all Network Endpoints.
You must install data security protections on all the network endpoints so that data leaks can be prevented. This includes securing the end user devices like laptops, mobile phones and desktops.
Conclusion
In this digitized era, technology has its own pros and cons. Where there are numerous benefits, there are also challenges that one has to face. One of the biggest challenges that the latest technology and Metaverse have brought about is data privacy. However, one needs to take some precautions and prevent the chances of data leaks.
Author Bio:
Mathew is a cybersecurity researcher who has keen interest in exploring advanced global tech landscape topics. He loves to educate people about online privacy, internet security and web futuristic trends. Besides that, he is a skateboard artist & an avid follower of sports.
Explore the Metaverse Marketing Strategies for Better Growth
The metaverse is the meeting point of the real and virtual worlds. The science fiction book "Snow Crash" from 1992 was the first to use the phrase "metaverse." It was coined by author Neal Stephenson to describe a virtual, three-dimensional environment where programmed avatars engage in social interaction. Although it resembled a sci-fi fever dream, Stephenson's portrayal was accurate: The term "metaverse" has come to represent the future of the internet 30 years after it was first coined.
Imagine the metaverse as a collective cyberspace with its own social norms and economic system. Through augmented reality (AR) and virtual reality (VR), users can enter the metaverse. AR employs computer-generated information to enhance real-world perception, while VR uses computer-generated input to fully immerse users in the virtual world.
This new area reflects how consumers' preferences are shifting toward remote, convenience, personalization, and immersion. Brands can benefit tactically from the social media content writing because it creates opportunities for: hyper personalization and real-time relevance.
• Increased sensory perception
• Community development
• Special storytelling
• Thorough customer data
The aforementioned ideas have tremendous potential for elevating a brand's recognition among the target market. Here, there is a huge potential for direct revenue production without the use of intermediaries.
Metaverse Marketing Strategies
The metaverse has arrived and will stay. A few recent technology advancements include augmented reality (AR), virtual reality (VR), NFTs, 3D gaming, Web3, and block chain. Many companies are already getting ready for the metaverse and thinking about how it may impact their marketing potential. At least five key marketing tactics have been discovered for businesses establishing their brands in the metaverse.
1 Brand Positioning
The ability to experience the virtual world as never before is the metaverse's greatest benefit. In actuality, it creates a bridge between the real world and the other virtual realms. Utilizing immersive storytelling, brands can use this to position themselves in an authentic way. They can design interesting scenarios that encourage people to interact with the product and produce a memorable experience.
This is poignantly illustrated by Nikeland, a virtual playground Nike created on Roblox. Users can engage in a variety of minigames here that incorporate authentic bodily motions like long jumps, etc. Don't be surprised if Nike allows people to co-design things with them tomorrow and offers unique sneak views of products in Nikeland.
Making micro-content in the form of excellent bite-sized movies is one of the best metaverse marketing strategies, and it may help them establish a desirable reputation. Short lists, reels, and TikTok videos can all aid in getting viewers to the home page. Micro-content like GIFs and memes also contribute to maintaining the buzz.
2 Selling via live video
Live video streaming combined with online selling is what live video selling is all about. Brands may employ live video selling to rapidly boost their brand's value and provide users with more convenience. These hybrid marketing techniques may also make use of AI to process real-time data. By forecasting the right course of action to move the lead through the sales process, this data can help the process even more.
3 Individualized Offer
NFTs, collectibles, and other items can be used as practical marketing tools in the metaverse. The ability to promote to users of the metaverse through the use of lookalike avatars, valuable collectibles, and purchasing virtual assistance as an extension of one's identity provides marketers with a special position. Additionally, they can employ AI to respond to user emotions and offer increased relevancy and unparalleled convenience.
4 Community building
Metaverse is decentralized. Interoperability, native tokens, and user consensus are some of the crucial terms in this sentence. Brands now have the ideal opportunity to use the strength of the online community to deliver their customers a seamless experience. Co-creating content can benefit both the company and its clients while enhancing brand recognition and reputation.
5 Locations for Real Estate in the Metaverse
Real estate investing is arguably one of the most discussed metaverse marketing tactics. Possessing your own area in the virtual world enables you to offer users unique experiences. Fashion presentations for virtual games in the metaverse are being organized by brands like Gucci, Nike, and Louis Vuitton.
Brands have the ability to have a carefully managed presence on the platform when they own land in the metaverse. Users can visit, interact with, and experience brand-exclusive moments.
Recognize Your Target Market and Anticipate Future Demands
Users can interact in the metaverse in a variety of distinctive ways. They are free to explore farther, interact with the goods and services, and obtain an inside-out perspective by gazing through them. Brands will be able to gain crucial insights into consumers' behavior since the sensory interaction in the Metaverse generates priceless emotional data. By identifying the group's potential needs in the future, these insights can help metaverse marketing initiatives.
Another great method for gathering real-time data that may be used to provide customized services is through hyper personalization in the metaverse. Future launches can be expertly curated using these insights and the reaction to the customized outcomes.
It's more complicated than just checking into a virtual location and adding things to the cart. Brands can embark on a road of incredible growth with the right minds on board while also ensuring their future for the upcoming wave of digital makeover for sales and marketing.
Is Metaverse the Future of Digital Marketing?
Introduction
Metaverse is a blockchain that aims to create a decentralized world. The platform is designed to be a platform for digital asset transactions, as well as a means of distributing, trading, and storing virtual assets. In this post, we will explore the potential impact of metaverse on marketing and advertising.
The Metaverse is a new platform for all things digital. It's not just about communicating online, but about a more immersive and embodied internet where you can do almost everything you want to in a way that's almost impossible to imagine today. This includes connecting with friends and family, playing games together and exploring the world around them, getting work done or learning new things, while also shopping and having fun along the way.
The most perfect way to experience the metaverse is through virtual reality and augmented reality. The Metaverse combines 3D video with cloud computing, allowing you to "travel" throughout the world through your computer or smartphone.
Metaverse is an internet where you are able to create, play, visit and meet friends. It's like a better version of our own world, but one with many more possibilities.
What is Metaverse?
As discussed above, Metaverse is a decentralized platform that is a digital world, virtual reality, and virtual universe. It's a digital environment where you can create your own 3D worlds by using the tools available on Metaverse. You can also share your creations with other users in their own Metaverse worlds or view them online with compatible browsers such as Chrome, Firefox, or Internet Explorer.
How does it work?
Metaverse is a virtual reality environment where users can interact with each other and the environment through avatars. Avatars are connected to their real-world identity, so when you enter the Metaverse, your avatar will look just like you!
You can customize your avatar's look by choosing which clothes and accessories go with that particular look. You can also choose how tall or short your avatar will be (or if they even have a height).
Once you're in the Metaverse, it's easy enough to meet other people who share similar interests as yours—for example: if all of your friends love dogs or cats but one friend doesn't have any pets yet because she's allergic to them...then why not create an account for her? Then when she comes into town for vacation every year during spring break time (a popular time for students), she'll be able to hang out with friends who share similar interests without having to worry about finding new ones all over again once school starts back up again next fall semester.
What is Digital Marketing?
Digital marketing is the use of digital technologies in marketing. It's a form of marketing that uses the internet, social media, mobile devices, and other digital tools to reach consumers.
Digital Marketing is a subset of traditional marketing that uses the Internet or other web-based technologies such as e-mail and social media platforms like Facebook or Twitter to communicate with customers so they can buy products or services from you.
What are the benefits of digital marketing?
Digital marketing is the use of digital tools and technologies to reach audiences, including:
- Personalized content. When you’re looking for information about a product or service, you want it delivered in a way that is relevant to your needs and preferences. By understanding what interests you and tailoring messages accordingly, marketers can reach more customers with fewer resources—and at lower costs.
- Targeted ads that are relevant based on users' behavior (such as browsing history). Using data from previous interactions with websites or apps, companies can personalize ads so they only show up when they're likely to be useful; this helps increase conversions while minimizing waste since no one will see something they don't want anyway!
- Measurable results from every dollar spent on marketing campaigns (and ROI metrics like cost per lead). If there was ever any doubt whether digital marketing was worth its weight in gold…well now there isn't anymore!
Marketing In Metaverse
Marketing in Metaverse will be different than it is now. People will be able to create their own experiences and interact with others who are also creating experiences in the same space. This opens up many new opportunities for marketers to reach out to their audience and give them something new and exciting. The possibilities for marketing are endless!
For marketing in Metaverse, we need to think about many things. For example, it is important to know how people will experience this digital world and how they will move around. Many things that have been taken for granted in the past like eye level will become questionable. How do you measure if somebody is paying attention to a marketing message?
Metaverse will be the future of digital marketing as its intersection will digital space will give birth to several prominent new trends, some important ones are as under:
- Users are Represented by Avatars within Social Space
Users are represented by avatars in the metaverse. They can be either customizable or chosen from a list of suggestions, but they're built around you, so they should look like you.
Avatars are an ideal way to quickly display your personality in the metaverse. They let you be yourself, without having to type much. Visitors can see your avatar moving, speaking, and doing things — or even interacting with other avatars!
- Virtual Properties are Being Bought & Sold As Real Properties
You can now buy and sell virtual property on the blockchain, as you would with physical or digital property. Virtual property is a fascinating asset class, and there’s a lot of excitement around the fact that it can be tokenized. One can even create their own virtual properties.
- Employing AR or VR Glasses for 3D Telepresence
3D telepresence is the trend that will change how we use technology. Everyone will be able to see and experience the world together in a shared sense of space and not just look at a grid of faces on a screen.
3D telepresence via VR or AR glasses is a new way to experience life and it is better than real life! Imagine being able to hand off the reins in your home or office to another person who is already there with you. You can also feel as if you were right there with them. This can allow for remote help, video calls, and other interactions without needing to travel.
The answer lies in the creation of new metrics that can be used as an indicator of user engagement with an experience or product when interacting with it through VR/AR technology. These metrics should be based on real-time data provided by sensors embedded in each platform (e.g., smartphone apps). This means that measuring metrics such as how long someone spends looking at something on their device screen or how frequently they use certain apps over time can provide valuable insights into what’s working well during those interactions – whether it's improving product performance across platforms or just providing more value overall.
Conclusion
In conclusion, Metaverse is a very interesting concept with many applications. It will be exciting to see what happens when people start interacting with each other in virtual reality and how this new technology will change our lives.
Author Bio
Priya has about 7 years of experience in Market Research. Currently, she is working for Valasys Media, as an Assistant Manager - Content Strategist, which is amongst the top B2B Media Publishers across the globe. She has been preparing several personalized reports for our clients & has done a lot of research on market segmentation, cluster analysis of audiences & inbound methodologies. She has worked with government institutes as well as corporate houses in several projects. She possesses various interests and believes in a data-driven approach to problem solving. She holds a post-graduation in science and writes extensively on all things about life besides marketing, science, data science and statistics. She is a firm believer in higher realities and that there’s always more to life than we understand. She is a psychic healer and a tarot practitioner, who believes in a spiritual way of living and practices Yoga and meditation. When not writing you can find her enjoying music or cooking.
Guide To Metaverse Marketing & SEO Strategy
As the virtual and the “real” word increasingly intermingle in people’s everyday activities, many organizations have a vast new canvas on which to engage with and influence consumers. You must be wondering what is metaverse and why does it matter to marketers?
Even the metaverse is still about 5 to 10 years away. However, this doesn’t mean you cannot get started with your marketing now. Gucci, Disney, Nike, Facebook, and many other prominent brands have gotten involved in the metaverse and are doing innovative Metaverse marketing. Brands need to keep up with this rapidly changing world to find the best spot opportunities to build immersive and exceptional experiences for their audience.
In this article, I have tried to highlight the Marketing Strategies that most brands are already incorporating into the metaverse. Moreover, what SEO strategies are driving their expanded engagement in this stage.
What is Metaverse?
A ton of people recently have been showing much interest in the metaverse. Twitter has recorded an estimate of 2000+ tweets featuring the #metverse every hour. The tag #Metaverse on Instagram had been used in more than 110k posts. So what comes to our think when we hear the term metaverse? This comes to our understanding of how technology will shape the future.
Metaverse is an immersive digital 3D universe to engage with the users on a deeper level. The metaverse refers essentially to the innovative future of the internet, its augmented and virtual reality, and technological tools that converge our real and digital worlds. You can use metaverse to provide a virtual environment where digital characters can be utilized to work, market, and shop.
Marketing digital versions of items using metaverse offer a new revenue opportunity. The gaming industry was the first to take the advantage of the concept of virtual and augmented reality. For example games like Pokemon Go were one of the most successful AR technology games in the industry.
Metaverse in Marketing!
So what exactly is metaverse marketing? We live in a world filled with advertising and marketing. You can see advertising pretty much anywhere you go in the form of billboards, posters, pamphlets, and more.
The concept of metaverse marketing is quite similar to advertising video games. If you ever play video games and see some sign somewhere between the game that refers to an in-game advertisement.
The marketing in metaverse provides a whole new landscape for organizations to promote their ads in a manner you have never been able to do before. In today's world, using the latest technologies act as a crucial part of digital marketing strategies.
The AR and VR avenues help the brands to enter the metaverse world through them. Google says that augmented reality overlays the digital content and data onto the real world as if you are experiencing them.
According to Statista, the approximated AR users will be 2.4 billion by 2023 globally. Focusing on the digitally native youth proves to be fruitful for most marketing brands since the Millenials and Gen Z possess a high understanding of technology, unlike the other generations.
The current and most popular example that pops in my mind includes the virtual try-on for spectacles frames or lipstick shades from the comfort of my home.
Top Metaverse SEO Strategies that you must take a note of
Here I have highlighted some popular Metaverse marketing techniques that most of the big names today are using increasingly. Listed below are the four key points that you can take note of while framing your new visual search strategies.
- AR Content Strategies & Local SEO
Metaverse marketing allows you to create innovative content. Through AR technology, we can involve the audience with our product on a deeper level. For instance, if you are a restaurant owner, on your website you would like people to see the reasons why they should come to your restaurant. It could be done by promoting your delicious menu, wonderful ambiance, or exciting offers that you have for the customers.
Generally, you would write a comprehensive blog with exciting pictures and videos. But through metaverse marketing, you can engage your audience to another level by providing them with a 3D view of the place, food, and seating so that they can make up their minds to come and try that place. Integrating with Google's AR/VR technology helps to develop an improved 3D environment straight away from your local listing and more.
- Visual Search, the Heart of SEO Strategy
Pictures and videos deliver a quite effective role in content to engage your audience. The more your content delivers greater engagement, the improved chances will get in terms of enhancing SEO ranking. Not only so but you should also provide your users with quality images to enhance your content.
Augmented and Virtual Reality in Metaverse marketing helps to improve the user experience greatly. The co-founder of Pilot Holding (a company that provides executive consulting services across SEO, Marketing, and Finance) believes that AR, VR, and visual search all rely on image processing which is one of the key aspects of the Metaverse.
Users can enhance their purchasing experience by virtually trying out the products in a real-time environment. For instance, users can digitally compare different clothing items by visualizing the items on them. Or make-up enthusiasts can now try out different shades of foundation virtually to decide which shade suits their skin tone the best.
Henceforth, you must analyze your present state of content and website to understand how you can implement Artificial Intelligence to improve the 3D experience in your marketing strategies.
- Metaverse and Social Platforms
With metaverse marketing, we are ready to utilize the social media platforms in a 3D environment as well. Wikipedia says metaverse offers a sum of virtual shared areas developed by the convergence of digitally enhanced physical reality and physically persistent virtual space.
After a brand like Facebook and Snapchat decided to connect their 2D environments with 3D communities, it has offered a great way to bridge the gap between the two digital worlds.
Facebook changed its name to Meta and is all ready to set up its future in the social metaverse. It allowed the users to create different worlds, collaborate with another world, have meetups, and create relationships, avatar to avatar.
On the other hand, Snapchat with its amazing 3D filters and Bitmojis is already capturing the hearts of the youth. Pushing the boundaries of the 3D world Snapchat trends offers a great web-based tool for advertisers to learn the popular words and phrases among the app and what's making the headlines for the community of 500 million active users per month. Hence, an exciting future for the social platform can be seen in metaverse marketing.
- Dipping the PR toes in Metaverse
Brands integrating with metaverse app development companies are driving the buzz in the industry. As NFTs have made it possible for people to buy and sell goods using them in the metaverse. The convergence of the real and the digital world is opening new doors for public relations and metaverse media.
Utilizing AR and VR technologies in the public relations field involves various creative ways. For example, developing PR content using AR to enhance the user experience when pitching stories to the audiences. Moreover, organizing the event using AR and VR technologies allows for a wide range of audiences even from different zones.
Looking at the World Through Glasses - The Conclusion
The continuously advancing technology is allowing new and innovative marketing tactics to be born. Similarly, metaverse marketing presents a whole new landscape for businesses.
Whether you are a business owner advertiser, marketer, artist, or anything else for that matter. Learning the best ways to do marketing in the metaverse may just be the reason why your brand takes its next huge step.
The improvised virtual world is already part of our daily activities. Seeing the world with the help of AR/VR tools is the wave of the near future. I advise you to begin developing a plan to surf these waves of immersive technologies.
With the invention of the internet, the past decade was all about realizing that marketing your product and enriching the right set of keywords is crucial to surviving your brand. The coming decade is going to be focused on providing a better user experience using the metaverse and it’s stopping no time soon.
Author’s Bio
Atul Naithani is an SEO Executive at CronJ, a Software development Company that helps businesses to develop web apps, mobile apps, blockchain solutions, and other custom software based on their needs. Atul is experienced in digital marketing and SEO.
Metaverse in Real Estate: How House Tours are Changing
As Web 3.0 gathers traction around the world, many of us are experiencing first-hand the huge progress promoted by the growing “metaverse”.
The real estate sector is one field that continues to implement virtual reality (VR) augmented reality (AR) and related features into its day to day systems and approaches.
This can be seen particularly clearly when looking for apartments for rent in Durham or with regard to house viewings, where potential buyers are taken on a tour of a property in order to see each room in greater detail.
So, how is the metaverse changing these house tours? In this article, we’ll explain just a few of the changes that are already coming into play in the real estate sector.
Virtual Reality (VR) Tours
This approach involves the use of a virtual reality headset to help viewers feel as if they are in the property itself, despite accessing the tour remotely.
These tours can be developed in any number of ways. For example, a property sales professional or auctioneer may “guide” them on the tour, explaining the features of the building and certain aspects of each space as they pass through.
Alternatively, activities of this kind may be self-led, where viewers can move independently throughout the property, taking things in at their own pace. They can then decide whether they have any questions to ask the realtor later.
Tours of this kind can be created in a few ways. Most commonly, they are either shot in VR video using a specialist camera or using 360-degree photography.
Video Walkthroughs
Often seen as a simpler approach to a virtual tour, a video walkthrough is just what it sounds like. Using professional standard lighting and composition techniques, a tour of the property is filmed room by room in real-time.
This technique shows how the ground plan of a property translates into real, 3D spaces and gives a clearer idea of the “flow” of a property.
For best effects, the walkthrough should be filmed at a slow pace, giving viewers time to take everything in. The camera should turn, taking in the entirety of each space.
Most video walkthroughs feature a voiceover that explains the details of the property and the major features of each room as the camera passes through.
Staging
Another advanced property viewing technique is “staging”. This method existed long before the rise of the metaverse, but translates perfectly to virtual reality.
Staging involves the installation of high quality, attractive furnishings in a property for sale that would otherwise have been empty, or cluttered with the previous owner’s belongings.
These furnishings are often hired purely to “dress” the property. The intention of this approach is to show viewers the potential of each room.
A bare and empty space can be uninspiring, while seeing the owner’s belongings in situ may make it more difficult to imagine the property being one’s own.
Staging offers a more appealing alternative to both.
Thanks to augmented or virtual reality, a property can now be “staged” without any real-world furniture being moved in or out. These items may instead be rendered virtually and included in a 3D VR tour for the benefit of remote viewers.
In some instances, virtual renderings of real, commercially available furniture may be included. The items may also be moved around the space, enabling the potential buyer to try different layouts.
A virtual rendering of a room may also be digitally adjusted to show how it might look with certain changes in place, such as a conversion to an open plan.
AR Capabilities
Augmented reality can also be used in property tours to show particular items “in situ” in a space.
While on-site in the building itself, a smartphone or tablet featuring the correct applications can be used to show what a particular area might look like when furnished in a certain way.
Via an AR app using the device’s camera, the 3D image of a piece of furniture can be digitally “placed” in a certain spot to test out how it would look in real life.
This approach can be utilized to work out whether the client’s existing furniture would fit into a particular room, but also serves as a valuable property staging tool in and of itself.
The Benefits and Drawbacks of Virtual Tours
Virtual tours and viewing tools of the kind discussed above can be exceptionally valuable for a range of reasons.
The first is to reduce the need for real estate agents and potential buyers to travel long distances or go out of their way for the purpose of an initial look at a property.
Using remote tools, first viewings can be quickly and effortlessly undertaken from the comfort of home - so impractical or less favoured homes can be discarded fast and a shortlist of top properties can be made far more easily.
In the end, a house hunter may find that they need only visit their favourite property in person before making an offer.
This saves both the realtor and the client a huge amount of time.
Rendering a property in 3D can also help viewers to envision the layout of a home far more easily, as they can be “transported” there in a digital sense. This, and the power of virtual staging, can be an extremely handy marketing tool for real estate companies.
There is, of course, the risk that in rendering a property in virtual reality, certain “tweaks” may be made to cover up evidence of dampness, poor decor, structural issues and other problems.
This is why an in-person viewing still comes highly recommended before an offer is made.
According to a survey by law firm Perkins Coie LLP, the real estate sector is one of the top fields expected to achieve significant metaverse investment in the near future.
As Web 3.0 grows, it is highly likely that more and more real estate tools will be made available via the metaverse, improving smooth functionality and remote accessibility no end.
Metaverse and the Next Big Leap in E-commerce Personalization
The new shopping in the metaverse trend is bound to give you information about all the aspects before you understand them! Ecommerce also gives you a high speed and high level of convenience, while physical retail also gives you the personalization of the experience. Both of these, when combined, give rise to metaverse commerce. Several companies comprise Samsung, Gucci, Coca-Cola, Nike, and more. These brands have a lot in common, and they all get the early mover advantage in the metaverse space. We can say Metaverse is swiftly taking over E-commerce. Every digital marketing expert has eyes focused on this. Thus, every proficient Ecommerce SEO Agency has prepped itself up to help you with Metaverse marketing.
What does Metaverse bring to the table?
Think of anything better than getting the next day or same-day delivery. You may say the concept of D2C businesses gives you delivery in less than 10 minutes. But, you will need to consider a few things. Time is not good if customers go for a top-notch delivery concept to give the right product experience as they click on a purchase button. Therefore, you need not push very hard. Also, think of what you expect about things you will need to own shortly as you spend a lot of time in Metaverse.
This new channel helps you take care of various e-commerce practices which can transform the way we purchase online. This means that we are moving from “click and buy” to “experience and buy” practices that enable the customers to experience a product virtually before making a purchase decision. The metaverse definition has been popping up everywhere in the last couple of months. Now, you can get a glimpse of it:
Here are a few promises of Metaverse you need to consider. It is suitable for a company to give you the right shopper experience allowing you to spend your years to create your place in the new marketplace launches. It helps to go for top-performing CX designs, which are present in a large e-commerce scenario.
Businessmen need to focus on the commercial benefits of Metaverse. For this, you need to understand blockchain Web 3.0 NFTs. They are the foundation of Metaverse acting as metaverse foundation. You must consider several things to share a few metaverse-related blockchain applications. Go for new opportunities related to Metaverse Commerce to enjoy yourselves!
Customer Behaviour in the Metaverse
Gartner research also indicates that by 2026, 25% of people will spend at least a single hour every day in Metaverse for things such as:
- Work
- Shopping
- Education
- Social media
And entertainment.
Imagine a situation of working from home but with your AR glasses on if you’re in your company’s Metaverse office during a meeting with your colleagues. You might say that you will go far. In this case, you need to take care of other things.
Microsoft announced that it would launch its enterprise analogous to Metaverse in 2022. Users can access business tools such as MS Excel and PowerPoint. So, you need to be watchful of a metaverse in a business meeting at noon to later meet your old friend for your virtual coffee chat later on. You need to spend a great deal of your time in the Metaverse (your computer & iPhone) that gets replaced by iGlasses soon. You can also go for daily shopping to get a great experience followed by fully immersive gaming. It gives you a replica of your life. Make sure that you are realistic for building replicas of your physical world in your Metaverse.
Always go for essential customer reactions which can modify the virtual world. Consider teh way how you can transform a highly disruptive site for the well-established Web2.0 e-commerce alongside retail giants, especially if you don’t adapt.
It is imperative to use critical data for retailers who seriously want to adopt Metaverse due to a Google survey, as it shows 66% of people want to use AR to use while shopping. Shopify also showed that interactions through products with 3D content revealed a nearly 94% greater conversion rate than something without the same.
Walmart’s 2017 prototype showed that Metaverse shopping transforms e-commerce from 2D static product catalogues. You can go for real-time experiences that help consumers go across your store. You can enjoy 3D-rendered store displays. This is an important step to fill the gap between the real-time experience of physical retail alongside going for easy and convenient shopping online.
As Microsoft’s Vice President, Jared Spataro, said that you can experience the Best Buy store in your Metaverse and find displays and devices. A website is not well connected to the physical experience of things you will experience.
Metaverse is vital to fill the gap as it allows the customers in the Metaverse to go across a store to enjoy product displays for completing the purchases in a way they usually want to do. This can be done in the comfort of their homes. Metaverse is a unique fusion of immersive nature for physical retail, helping you give easy shopping online.
You also need to go for several applications to give a convenient shopping experience. Metaverse allows you to improve current e-commerce practices to create a unique customer experience. You must get an insight into some concepts that Metaverse can revolutionise.
- Personalised Experience: The e-commerce industry is an excellent example of personalization that just stops at a point of product discounts or recommendations. In Metaverse, brands give their customers a highly personalised experience while taking away all reasons to worry about the various barriers of the physical world.
- Stronger Community Engagement: Metaverse is all about empowering your customers to participate in your brand’s activities. It helps you go for a symbiotic relationship that lets you get in touch with things your fans want from your brand. You can go for an exclusive product launch in the Metaverse, which becomes available to some of your most passionate fans allowing comprehensive access to your product.
- Top-class Customer Insights: Marketing means that you need to take care of your customers. Marketers are also required to create content for customer engagement. Consider things that excite your customers to uncover and interact through a virtual collection. Metaverse lets brands test product penetration even before manufacturing them.
- Increased Profitability: You will be amazed to know that customers can pay up to 40% more for a product that they can test in 3D. Go for advanced product visualisation capabilities in your Metaverse. Thus, consumers need to make a better-informed purchasing decision leading to a higher profit margin for brands.
- Customer Experience: Go for catering a real-life digital experience in your Metaverse apart from an addition into the 2D interface of traditional e-commerce experiences. Metaverse allows you to cover the gap between e-commerce and in-store shopping experiences.
Think of this-70% of consumers utilise their ability to touch on and find physical products that give you a great in-store experience, as per Shopkick’s recent study.
- Lower Return Rates: Go for virtual experiences, which are essential for merchants selling conventionally complex products to buy online and do not have high return rates because they cannot judge a product’s suitability. What are the products of this kind?
- Home furnishings
- Cosmetics
- Footwear
- And fashion among few.
You need to plan a top-class, top-class customer journey in Metaverse, which might not replicate the online store into a virtual one. Some leaders can think of a unique way of e-commerce at this time. Creating a top-notch brand experience with your customers and communities is essential.
- Global Reach: The metaverse stores must be available for virtual shopping for your customers who are present anywhere across the globe!
- Bonus: What you also need is going for a comprehensive chart that covers both on-chain (blockchain) & off-chain companies going for the Metaverse. You might end up having a few personal favourite on-chain metaverse companies that give you an authentic on-chain metaverse experience. Many other brands also give you a fantastic brand experience in the Metaverse. We have companies going further to build Metaverse using Artificial Intelligence NFTs. In the end, they will ultimately be reaching a human-level intelligence in the Metaverse.
Conclusion
You can replace the phrase “the metaverse” with “cyberspace.” Moreover, this term is not limited to any specific kind of technology. Instead, it involves a broad shift in the way people interact with technology. It’s entirely possible that this term ultimately may become antique in a way specific technology describing it became common-place. The best Ecommerce SEO Agency that takes care to be in line with the latest digital marketing techniques and strategies can help you make the most of metaverse. Feel free to learn more about how Metaverse can help your brand to attract your audience by talking to experts at Visibility Gurus.
5 Ways That Web 3.0 Might Change Digital Marketing
Web 3.0 is a little-known concept to most people, but those technical enough to understand it know that it has the capacity to change digital marketing as we know it. In essence, Web 3.0 is the next phase of the Internet. Here are some interesting ways that Web 3.0 may eventually impact your company's marketing strategies.
New Digital Currency Will Be Used
Currently, many businesses offer their best customers vouchers or loyalty points that they can eventually spend on products once they earn enough. The next generation of the Internet will utilize tokens that are much more powerful than simple loyalty points. Token-holders will even be able to give their input and vote on future product developments, so they will hold great value to consumers and be worth collecting. This will vastly improve the customer experience, since users will feel even more connected to their favorite companies and products.
Reward Users With Digital Currency
Much like tokens replacing loyalty points, consumers who are interested in cryptocurrency may have the opportunity to be rewarded for performing certain actions that benefit your company in digital currency. Companies may choose to offer customers who engage with or share their content payment via cryptocurrency. Instead of offering gift cards or other incentives to interact with your digital data, you will be able to compensate those who are your best evangelists and supporters quickly and easily, and via a payment format that is definitely on the up-and-up.
Many Products Will Go Digital
If possible, many current products will become digitalized and put up for sale and use in the Metaverse. A great example of this is something like movies. Once upon a time, you had to rent or purchase a video tape or a DVD in order to watch something at home. Yet, streaming services and Internet and cable providers have made these concrete items nearly obsolete and you can watch almost anything you want digitally. Imagine this same concept happening to many other things you use regularly. This is the future of many of the products you may sell or try to market, so you will need to develop a new strategy as the world of technology evolves.
Consumer Behaviors Will Be Easier to Track and Understand
With a more robust and personalized Internet comes the opportunity for marketers to take a true deep dive into their consumers' online activities and interests. This will allow marketers to create content that is even more tailored to their target audience than ever before. Yet, it is important not to take personalized marketing too far and potentially scare your leads away because they view you as "creepy" or are worried that you know too much about them. It will be essential to learn where that fine line is and not to cross it. Trial and error may be the best way to gauge this initially, but you should hopefully gain understanding over time.
Events Can Be Held Digitally
Now, it is easy to host webinars and meetings digitally using one of the many types of online meeting software available. With more and more people working from home and companies hiring people from across the country and the world who do not work in a physical office, it is becoming increasingly important to make it easy to connect with coworkers and experience things digitally. With Web 3.0, the goal is to be able to host actual events digitally without having to leave the comfort of your home or office. Imagine trade shows or conferences occuring digitally without the quality issues that sometimes occur with current online meeting software. More people will have access to digital content than ever before.
Web 3.0 is on the horizon, and it means some very real — and very exciting — changes to the digital marketing world. Remember the impacts that the new Internet may have on your company when developing future marketing strategies.