Startup 101: 7 Ways to Kick Off Your Startup and Gain Traction

Startup 101: 7 Ways to Kick Off Your Startup and Gain Traction


Having your start-up can be rewarding yet challenging. That’s because not everyone can be successful in this field.

Moreover, many entrepreneurs would agree that the first few years of running a business can be difficult. This is the time you should work the hardest to gain traction.

To help you kick off your start-up correctly, here are seven tips you can follow.

Come up with a solid business plan

A solid business plan should be the heart and soul of your start-up. That’s because it can help you get in touch and have investors.

It also gives you a clear direction and step-by-step to follow to help you gain some traction. As a result, you’re preventing yourself from getting distracted by trivial matters.

If you’re starting to create a business plan, it helps to be thorough, but you want to make sure everything is clear. You want it to be comprehensive, but you don’t want it to be confusing after all.

Writing a business plan can take a while, although it doesn’t have to be written in stone. Still, having it is certainly better than working without it.

Get enough capital

Once you have a solid business plan, the next thing you will have to worry about is capital.

To get your start-up to be in the running in the first place, you’re going to need a significant amount of money. Your business plan should include an accounting of the capital you need to get your start-up going.

During the initial stages of your start-up, most of your issues may center around financial matters. This is why having enough in the first place is critical. That said, you can use the business plan you made to help convince people to invest in your business to get more money to start it.

If you have a sound vision and an excellent plan, you should be able to convince investors that your business is worth an investment.

Build a great website

Nowadays, any business needs to have a website. Even if you’re still a start-up, a website can be a massive help for establishing your presence. It’s even more critical, depending on the industry you’re in.

For example, as a web development agency, it makes sense that you must have a running and excellent-looking website.

No matter what industry you’re in, though, a website is crucial because you’ll have access to more people and clients that way. You never know where you can get clients, so expanding your reach by having a great website is critical.

It also serves as a reference that you can show potential clients what you are about. Plus, it shows that you are hip with the times because you have a ready digital presence.

Learn digital marketing techniques

Nowadays, digital marketing is a start-up must-have.

Some start-ups got some traction for their company precisely because of how great their digital marketing efforts are. Therefore, you should consider investing some time, energy, or money into your digital marketing.

There are several techniques and areas of focus to think about when it comes to digital marketing. Since you have limited resources, it’s best to choose one and stick to that one for a while instead of spreading out and trying everything. That way, you can have one digital marketing avenue that’s bringing you results that you can rely on.

Eventually, you can start thinking of expanding your digital marketing efforts.

Establish an early client base

Once you finally open up your start-up for business, you’re going to attract potential customers or clients.

Getting clients is one thing, but encouraging them to come back is another matter altogether. Therefore, you should start thinking of making your clients stay in contact and work with you.

Niching down is an excellent way to retain customers because you establish yourself as a business for a specific group of people. You will then serve as a go-to expert for that thing that will get your name out there.

Not only will more people trust you, but you might even get current clients to recommend you to others.

Network with other entrepreneurs

Other entrepreneurs like yourself can be valuable in different ways. Having them in your network and curating your network ensures that you can have a mentor, a colleague, or an inspiration to look to for your start-up.

At the same time, it’s always good to be on friendly terms with other company owners. That’s because they each have information that could help your start-up grow.

Find a business mentor

Speaking of having a network, finding a business mentor can also be a game-changer when you’re starting a business. Some people even have their investors act as a business mentor as well, depending on their agreement.

Having a business mentor helps you avoid beginner mistakes and can get you started in the right direction. Your mentor might also have the connections you need for particular issues you’re facing in the business.

Starting your own company is tough, but you have to endure. With the help of the tips listed above and grit, you should be able to work through the humps of having a start-up.