Offseason Marketing for Seasonal Businesses

Do you own a business similar to a food truck, winter lodge, or maybe even a beach hotel? If so, you’re likely extremely familiar with the offseason and the dip in sales that accompanies it. 

Don’t let the offseason dampen your spirits—your lean periods are the perfect time to focus on your marketing. Use the offseason to your advantage by trying out these marketing strategies.

Grow your database

Create a list of people who showed interest in your business during your peak

season but did not convert into actual customers. When the season ends, you can engage with these prospective customers and keep your business top of mind with them.

Gather customer reviews

Reviews, especially positive ones, play an integral role in your business. This is because plenty of customers today base their purchasing decisions on the experiences of other customers. 

Continue publishing high-quality content

You have more time on your hands during the offseason, so use it wisely. Generate buzz for your business by publishing helpful and informative content that adds value to the reader.

Engage with your audience on social media

People search for businesses online during the offseason. They visit the websites and social media pages of brands. This is an ideal opportunity for you to connect with prospective customers on Facebook, Twitter, or Instagram.

Want to know more? Check out Campaign Monitor’s guide on offseason marketing strategies for seasonal businesses.