Link Building Ideas for B2B Marketers of Technology and Software

Link Building Ideas for B2B Marketers of Technology and Software

How do I get links? Which are the best link building tools? Which link builder software to use? These are some of the most common questions that B2B marketers ask when they hear about link building, but it can be tough to find good answers. 

For example, hundreds of different link building tools are available to businesses, but not all are great or appropriate for your business!

Understanding B2B Marketing 

B2B marketing is marketing a product or service to businesses rather than individual consumers. To be successful, B2B marketers must understand their target market’s needs and pain points. 

The best way to reach B2B buyers is through thought-leadership content that establishes your brand as an expert in the industry. Once you have found yourself an expert, you can use various link building tools and go for the best backlink software to get your website in front of future customers. 

Link building is an integral part of any SEO strategy, and several great link-building tools and software are available to help you get started.

B2B Link Building: What Is It?

B2B link building is acquiring links from other websites to your own. This aims to improve your website’s search engine rankings and visibility. The best approach to doing this is by using the best link-building tools and backlink software available.

There are three main link-building types: natural, built and created. Natural links happen when another site links to yours because they found it through their research. Built links happen when you contact a place and ask them to link to you. “Created links” are when you link one of your pages that go back to another page on your site. Link builder software helps with all three types of link building.

The Importance of Backlinks and Why You Need Them

Backlinks are crucial for SEO, as anyone who markets technology or software to other businesses (B2B) is aware of. Backlinks are links that lead to a website or web page from other sites. It’s also called an “incoming link” or “a link that comes in.”

Backlinks are vital because they rank for search engines like Google. In other words, backlinks help your website rank higher in search engine results pages (SERPs). But not all backlinks are created equal. Some are better than others. 

The best link builder software can provide quality backlinks that improve your rankings on the SERP without risking any damaging SEO penalties. Quality over quantity is vital when building a compelling link profile, so make sure you invest time into finding the best link building tools and best backlink software before making a decision!

There are a few reasons why you should use backlinks: 

1. There is a direct connection between the number of backlinks and your site’s search engine rankings. Search engines give more weight to information linked to other high-quality sites.

2. Backlinks boost organic traffic by increasing the exposure of your content on social media platforms such as Facebook, Twitter, LinkedIn, and Google+. Social media exposure generates readers’ engagement, leading to increased organic traffic. 

3. You will be able to see which keywords are working best for you by seeing which backlinks are being clicked most often. It also raises awareness about the types of content to resonate with readers on social media platforms. 

4. Using reliable link builder software, you can easily find targeted, relevant domains to create new connections and increase the quality of your link profile. That way, when it comes time to request new backlinks on those domains, they’ll be much more likely to approve your request.

Best Link Building Tools In 2022

Building organic links to your website is the most effective approach to increasing traffic. To achieve that, there are a lot of great tools to help you out. Here we’ll cover some of the best link building tools 


As a paid search engine marketing tool, Ahrefs has a vast database of backlinks to help you identify your competitor’s most successful content strategies so that you can replicate them. 

The company also offers a keyword research tool that can provide invaluable insight into the most popular keywords on Google at any given time. It also provides data about SEO metrics such as domain age, domain authority, and social metrics such as followers and likes to help marketers establish where they should focus their efforts for maximum impact.


As a technology firm that creates one of the best backlink software to track all sorts of data, Moz sees its fair share of link-building opportunities across its desk. It’s not unusual that many businesses are interested in what Moz says about link-building strategies. And their advice isn’t limited to large firms like themselves: Smaller companies can use these ideas, too. 

Regardless of your size or niche, Moz offers great advice when developing your link-building strategy.

One of the best backlink software to use while looking for email addresses online is, which has over 100 million email addresses on its website. The URL’s industry, location, or keywords can filter the database. It also saves the searcher’s preferences so that they don’t have to go through the search process again whenever they want a list of emails for a new site.

Another feature that makes this app so valuable is that it will tell you if any social profiles are associated with an email address, such as LinkedIn or Facebook. The search engine will also show other sites related to your research business, such as their social media accounts and company profile pages. You’ll know exactly who you’re reaching out to before you send them your message!

Best Link-Building Ideas For B2B Marketers

Consider using the following ideas in your link-building practices to improve your SEO results:

Use Guest Blogging

The process of writing material for another professional website is known as guest blogging. Guest blog posts establish a reputable link on another website, which can provide a backlink to your site. 

Many search engines favor guest blogs because they are seen as high-quality content. Guest blog posts are an excellent way to generate backlinks cost-effectively because the articles don’t need to be written by the blog owner but must be linked back to their site in some form or fashion.

Find the websites the most relevant B2B organizations use and write guest posts for them. Maintain a steady stream of high-quality, targeted content. Utilize data collected from analytics tools such as Google Analytics to find out what keywords people use when looking for information about your product or service. Develop content with these keywords in mind and publish it regularly.

Use Visual Resources In Your Blog Posts

Generate great organic backlinks by creating simple visual assets that significantly sum up data, ideas, or thoughts. Not only will they increase blog traffic, but the relevant links will also help your site rank higher in Google search results. 

Spend a little additional time in Photoshop if your material includes interesting data, statistics, models, or methodologies, and you’ll have something that readers will want to share. Content that simplifies a problematic concept is highly shareable.

Create Fun Listicles

Most marketers would rather die than spend their days writing listicles, but these articles generate a lot of traffic. List articles on useful tools tend to receive more links than any other sort of content and hence rank higher since they accurately address the search intent of relevant keywords. 

You can also get creative with your listicle by using different formats or topics to make them stand out.

For example, instead of listing tools that will help you build links, create a listicle about the most interesting link-building techniques from 2015.

Use Wikipedia

Connecting new content to existing Wikipedia articles is where the opportunities lie. You may quickly find keywords related to your high-quality content by searching Wikipedia. Add links from that page to other relevant pages, or create a stub about a topic and link it back to the appropriate place on Wikipedia.

Link-building strategies like these are often overlooked but are critical for achieving great rankings in Google’s search engine results pages (SERPs). One thing to keep in mind with this strategy is that you should never add more than five links per page because Google can view this as spammy.

Another essential thing to remember when linking off your site is the no follow attribute. With this attribute, you can specify whether you want a particular link to count towards your ranking metrics or not affect them at all.

Linking Instead of Mentioning

Tracking where your brand name is mentioned and asking the site owners who referenced your brand for an URL to your site is a low-cost tactic to build links. The best way to find these mentions is by using tools like Google Alerts, which can monitor blogs, social media platforms, forums, news outlets, etc. 

Link building should be done in conjunction with the best link building tools and other SEO activities like linkable content creation and keyword research.


Link building is a time-consuming process that provides significant results in higher organic search engine rankings. It also has an indirect effect on other aspects of your marketing efforts. 

With some help from a link builder software and some luck, you’ll be able to construct a robust link-building strategy with the help of the ideas and software presented here. 

And remember, while it is essential to prioritize link building, you shouldn’t forget about other strategies like paid advertising or content marketing to complement your strategy.