‘Liked’ by many
THEY are the superstars on your social media feed, getting thousands of “likes” and comments with just a selfie.
With hundreds of thousands of followers on Instagram and Facebook, such social media influencers are more than just the popular people online – they play a role in affecting what we buy too.
Retailers and businesses across the board have taken notice of this, of course. And all agree there is a large potential to be tapped in roping in social media influencers to take brands further. But while some influencers are self-employed or run their own businesses, there are those who endorse products while being fully employed. And they have been warned by the Malaysian Employers Federation (MEF): If they get caught “moonlighting” as an influencer, they may need to face the music from their bosses.
There is no denying the power such individuals wield today, though. Currently, there’s a 132.9% mobile phone penetration rate in Malaysia, based on data from the Malaysian Communications and Multimedia Commission. Influencers could certainly reach Malaysian users, whose top online activities are text communication (96.3%), browsing social media (89.3%) and getting information (86.9%), according to the Internet Users Survey 2017. Out of those who visit social networking sites, 97.3% have Facebook accounts, followed by Instagram (56.1%), says the survey. Malaysia Retail Chain Association president Datuk Seri Garry Chua agrees that influencers are important for businesses today and many retailers have included them in marketing strategies.
Top 10 Magento 2 SEO Extensions to Boost Your Store’s Visibility
SEO is the key to a successful store! Have you ever given thought, if your store is simply…
0 Comments12 Minutes
How to Optimise Your PPC Campaigns with AI
As the methods of Internet marketing evolve, Pay-Per-Click (PPC) advertising remains one of the…
0 Comments10 Minutes
Putting Cybersecurity Under the Spotlight: How Security Audits Strengthen Your Defenses
While organizations understand the importance of cybersecurity, there is an opportunity for many…
0 Comments12 Minutes
How Marketing Agencies Can Choose the Best High-Performance SEO Tools
High-performance SEO tools combine comprehensive features, durability, speed, and accuracy. They…
0 Comments9 Minutes
Simplify the Running of Your Business With These Tips
Finding enough hours in the day to tackle all the jobs on your to-do list can be a major issue…
0 Comments4 Minutes
Best SEO Practices for Multi-Location Businesses
Businesses operating across multiple locations benefit from unique opportunities but also face…
0 Comments7 Minutes
Unveiling the 7 Essential Components for an Exceptional Website
Even a beginner can identify what makes a good website, but when it comes to building one, things…
0 Comments8 Minutes
Top Blockchain Trends to Watch in 2024
Blockchain has time and again proved its capacity to redefine many sectors and this prediction of…
0 Comments6 Minutes