How Two Non-Technical Cofounders Grew & Sold Their Startup for Millions My law school classmate and I started an ecommerce business and successfully exited. Here’s how we did it. About me: I built Caskers . Now I’m building Native . The Hair of the Dog is a sports bar located in the Lower East Side of Manhattan. Like most sports bars in New York, it has an ungodly number of televisions, a beer pong table and 3.5 stars on Yelp. More importantly though, Hair of the Dog has a single dollar price rating (“$”), which is really important when your goal is to be drunk by 3PM. In October 2013, my cofounder and I were in negotiations to sell Caskers , an ecommerce site we founded just 1.5 years earlier that sold spirits (think booze, not ghosts) online. The negotiations had already dragged on for a few months, and we were just days away from our scheduled closing date. If you’ve ever been in the same situation before, you know that your mind starts wandering and thinking about all the possibilities that could still derail the sale of your company. It also starts thinking about ways you could spend millions of dollars, but you try not to put the cart before the horse. The week before my company was sold, there was little I could do except sit around and wait. My team (there were three of us at the time — my cofounder, our first employee and me) […]

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