If you’re a sales representative, you know that the process is rarely ever easy. It’s not just about persuading people to buy your products or services; it’s about establishing trust, helping people see the value of what you offer, and motivating them to complete the sale. Here are some strategies that should help you close sales faster with minimal stress and strain.

Use Technology

Technology can be a great solution if you have trouble closing on deals in a timely manner. You can use sales operations tools like automatic follow-up emails, time-tracking software, and CRM software. These tools help you close more sales and save time and energy in the process. You can also use video, audio, or text messaging to reach out to your prospects and customers. In some cases, you might want to try closing the sale remotely so that your customers don’t feel pressured in person. Lastly, you can create an effective “call to action” button on your website. Make sure the button is large and prominent, and make sure that it’s visible on all pages of your site. The button should say exactly what you want it to say (“Buy now!” or “Get Started Now!”), and it should be designed in a way that is most likely to make your customers click it.

Don’t Wait Too Long

Salespeople often wait until the “right time” to ask for the order, but the right time is whenever the prospect is ready to buy. In many cases, salespeople wait because they don’t want to be pushy or put their prospects on the spot. However, the best way to close a sale is to ask at the right time, regardless of what the prospect’s current level of comfort might be. You can’t know what prospects need to hear until you ask. You also never know when someone will change his or her mind. Not only are you wasting time when you wait too long, but you might miss a great opportunity. A prospect may be ready to buy if he or she shows genuine interest in what you’re selling. You need to learn how to read people and use proper timing. There’s a golden mean between being pushy and being timid; find this balance and use it to your advantage.

Use the Right Language

Words matter, especially in sales. Your prospect may want to buy from you but feels hesitant because of a false sense of needing to do research first. You can get around this by using language that incites action. You can encourage people to take action by telling them what tangible benefits could come from buying your product or services. It helps to use bridging words such as “because” and “which”. For example, you might say, “This software is easy-to-use, which makes it ideal for small businesses.” Your prospects are more likely to buy something if they feel like it’s solving their problems. When you encourage your prospects to take action, you help ease any concerns or hesitations that they might have about the purchase. You also show people that you’re confident in the quality of what you’re selling and that you know what you’re talking about.

By following the tips above, you can become a better salesperson and close more deals without having to increase your sales volume or spend more time on each sales call. There’s no better feeling than knowing that you’ve closed a sale, especially when you know that you’ve earned it. There are many things that go into successfully closing a sale, but with the right strategies, it’s something that you can achieve.