If you need something, a contact number, information, or product, what is the first thing you do? If you are like most people, you pull up your favorite search engine and type in your need. Did you know that Google processes over 3.5 billion searches each day? With this in mind, it is no surprise that so many companies are working hard to improve their SEO efforts. After all, the best way to be found is by showing up at the top of search rankings.
To someone who is unfamiliar with SEO, it may seem intimidating and complex. However, it doesn’t have to be. By harnessing the right tools, such as the visibility cloud, and using the right techniques, which are found below, you can improve your site’s visibility and achieve more success.
Optimize All Your Site’s Pages with Rich Content
This is the most time-consuming and complicated task on this list, but it is essential. Without this, you are going to find it hard to get visibility in search engines.
All of your web pages, especially the main ones – contact, about us, home, etc. – should include well-written, descriptive content. Usually, this content is optimized for specific phrases and keywords, as long as it isn’t unnatural. If you have some pages without much content, keep Google from indexing these by using the “nofollow” and “noindex” attribute.
Create Unique Meta Descriptions and Title Tags for Every Page
The title tag on your website is the headlines you use on your pages and is seen in SERPs (search engine results pages). The meta descriptions are the descriptive text. These constructs let Google know about the purpose and content for each of your pages. They also indicate how your pages will show up in the search results.
This means they are serving a dual purpose. They will rank your pages higher and they are going to increase the click-through rates from the users on your SERPs pages. You can use web-based tools or an in-depth site crawler to get a quality assessment of every page on your website. This includes your meta descriptions and your title tags.
Eliminate the 404 Errors
A 404 error is annoying for a user and it may interfere with the total number of pages that Google can and will index. Alone, they may not hurt your rankings, but it is best to create a 301 redirect or to restore the page if you see a 404 error when there should not be one.
You can use the Google Search Console to check this. All you have to do is to look under the “crawl errors.” If you have a website that uses WordPress, you can use one of the many plugins that are available to make 404 pages useful and fun or to automatically 301 redirect them to a different page, like the home page.
Ensure Your Content Is Easy to Share
This is an easy change. If you have yet to do this, you are likely missing out on some substantial opportunities. If you have a blog page, be sure you have the social share icons present. This makes it easy for visitors to share your content through these social media platforms. These social shares are not going to directly contribute to rankings, but they will help to make your pieces more visible. This makes it easier to earn a larger number of inbound links.
Put Time into Optimizing Your Images
You know how beneficial using images for your content marketing efforts can be. However, are you optimizing them regularly? It does not take too much to have your images optimized for search engines. All you must do is to title tie images properly. This includes creating a keyword-rich description and includes the alt tags and a caption to help describe and categorize the role of the image on your page.
When you do the optimization properly for your images, they will be searchable and indexed through the Google Image Search. While this is an indirect method, it is an invaluable route for an online searcher to arrive at your website.
Ensure Your Site Will Load Quickly
While the speed of your site is not a vital factor for search it counts. Also, a faster site is going to provide a better experience for users. This means higher conversion rates along with an array of other benefits.
It is possible to improve your loading speed by doing a few things. This includes ensuring your images are optimized (discussed above), using the best images, using a caching plugin, deleting any metadata that is not needed, and only using plugins that offer value to the site.
Include Structured Markup
While this isn’t the easiest tip on the list, it is still considered an effective way to get your website more visible in the search engines. At some point in time, you have conducted a search and seen an answer that stood out for your query that is located to the side of or above the usual results. This may be a short summary answer, encyclopedic entry, or even a mini calendar.
These are called rich snippets. If you want to be featured like this too, you must include the structured markup for all types of the content present on your website. The technical requirements are somewhat in-depth, which means that hiring professional help may be beneficial.
Are You Ready to Improve the Visibility of Your Website?
These strategies are not all there is to ranking well in search engines. In fact, there are a lot of other things you can do. However, by following them, you can improve your site’s visibility and see a growth in your number of customers, conversions, and more. Putting time and effort into this will pay off in the long run.