How to Leverage Social Media for Marketing
Five things every business owner should know about social media to drive new business in this digital age When social media first came along and consumer brands began using it, many in the pro security industry were skeptical. More than once I heard marketers question the likelihood of anyone inquiring about a costly and complex physical security solution via Facebook or Twitter.
This mindset is changing as industry professionals continue to recognize that social media can significantly improve their marketing programs and outcomes. From Cisco to IBM to Oracle, the biggest brands in the B-to-B world have embraced the power of social media, and for good reason. Strategic digital marketing programs make it possible to capitalize on social media as an important vehicle to drive results in the form of qualified sales leads.
So should you just put up a profile on Twitter, Facebook and LinkedIn and start posting?
The answer is no. We see brands doing this all the time, and most are probably wondering why they’re not generating leads from their efforts. The fact is, you can post on Twitter, Facebook and LinkedIn every day and never see any meaningful results. If you want to get on board with the new media model and start using social media as part of your marketing program – and you definitely should – there are a few things you should know before you begin.
Click here to view original web page at How to Leverage Social Media for Marketing
How to Improve Customer Experience With a Loyalty Program
Customer experience and satisfaction are the needs of every business today! With the global…
0 Comments9 Minutes
The Role of AI-driven Marketing Automation in Streamlining Workflows
Information overload has left brands grappling with the challenge of tackling vast amounts of data…
0 Comments12 Minutes
Critical Challenges in Automation Testing and How to Overcome Them
Software development methods now include automation testing as a necessary component because of…
0 Comments8 Minutes
How to Scale Your Business with Pimcore Development Services
In the quickly evolving digital world, companies are always looking for creative ways to move…
0 Comments8 Minutes
What are Niche Edits?
A link-building tactic known as "niche edit" is when publishers or website owners enhance…
0 Comments12 Minutes
Understanding the importance of Metadata and busting the common myths
Metadata is an important aspect of the website. It gives to the search engines about what a…
0 Comments8 Minutes
Common Data Migration Challenges and How to Overcome Them
In the era of technology, data serves as the backbone of companies. Whether it's client details,…
0 Comments13 Minutes
SIEM at a glance (Security information and event management)
You have a contingency plan like most other intelligent businesses, but what if it fails? And,…
0 Comments12 Minutes