Implementing the right marketing strategies is the best way to get the word out about your business to new potential customers and keep your current clients informed about your products and services’ latest updates. However, barring an instant boost in business, it can be difficult at times to figure out if your marketing strategies are working the way they’re supposed to.
The good news is that there are a few key indicators to show whether or not your marketing efforts are paying off. Understanding if you are on the right track with your investment in marketing can help you to know if you need to make any immediate changes to your plans or stay the course.
Here are a few things that can indicate that your marketing strategies are paying off.
Look for an Increase in Web Traffic
When you first start to measure your performance, one indicator that can help you understand if your marketing efforts are paying off or not is the amount of website traffic that you have received since launching a marketing campaign. When you engage in online marketing, one of your goals is to increase awareness about your brand. You should have included your company’s website in all of your marketing materials to help accomplish this goal.
Pull up the most up to date reports on your website to see if there is a noted increase in traffic. Even if you haven’t yet begun to see the sales that you would like, a higher number of visits to your site might just mean that those sales are just around the corner.
See if You’re Being Talked About
Another way to see if your marketing efforts are impacting your desire to find out if people are sharing your information and website across the internet. When users share your information and mention you in comments and reviews, it adds to your brand’s exposure and indicates that people are excited about what they see.
There are a few ways to figure out if people are sharing your company’s information and where they are sharing it to. Social media should send you a notification when a post of yours gets shared, and you might be able to follow that thread to see how many shares you have gotten. Otherwise, you can use tools like Mention that allow you to search your brand and see just where it is popping up on the internet.
Check for an Increase in Followers and Subscribers
If all goes according to plan, then your marketing efforts should result in your brand receiving a whole slate of new followers and subscribers online. For instance, if you encouraged people in a recent marketing campaign to subscribe to your email list and that number has increased, then you are on the right track. Similarly, when you start to get more followers on Facebook, even if those follows haven’t been converted to monetary purchases yet, then your marketing efforts are doing their job.