No one likes traffic on the road. However, for small business websites, traffic is the bread and butter (and drinks). So, let’s discuss everything you need to know about driving targeted traffic to your website.
Why do you need traffic?
Website traffic drives your business. It will indicate whether your marketing strategies are working well or not. You will also be able to gather insights about your audience through the demographics of the traffic on your website.
Simply put, more traffic means more leads, conversion and more customers. All of this equates to more revenue for your business.
How to drive more traffic to your website?
Now that you understand the actual importance of driving more traffic to your business website, let’s talk about some fool-proof ways that will help you.
Advertise, advertise and advertise
This one is the first thing that comes to anyone’s mind when talking. However, many people fail to utilize this channel effectively.
You can use social media marketing, such as Facebook advertising, to attract visitors to your website. You should also utilize image-heavy websites such as Instagram and Pinterest.
According to GlobalWebIndex, an average adult uses social media for about two hours every day. So, social media can help to generate traffic to your website.
Setting up a blog is also a useful way to attract people to your website. According to studies, small businesses that use content marketing get 126% more lead growth as compared to the ones who don’t.
Furthermore, 78% of consumers prefer to know a business through articles rather than advertisements. Therefore, a blog can help to attract more audience to your website.
A blog can help you with search engine optimization (SEO). Also, make sure that you write well-researched content that provides value to your visitors even if they are not looking to purchase something. This will make your visitors loyal to you and help your website rank.
You can repost your website content on LinkedIn. Make sure that you link the posts to the anchor content on your website.
Medium is also an excellent platform where you can market yourself. You can link a Medium article to your primary post on your website. So, if anyone is interested in your content, they will visit your website too.
Reddit is a popular platform where users talk about anything and everything. If you post your website link with valuable information that answers queries, you can boost your visibility on search engines.
Quora is also a huge medium that people use to market themselves. If you answer questions on Quora with the right keywords, you can link the answer to your blog or site.
Make sure that the answers are well-written and valuable to the users.
You can also use guest blogging to attract visitors to your website. According to HubSpot, guest blogging can help you drive traffic to your website and also increase your revenue.
Free Online Courses, eBooks, & Webinars
Creating a free online course for your users is also a good way of generating traffic to your website. You can also write eBooks and share them with your audience. Another idea is to offer free webinars. You can deliver valuable content through the webinar.
These methods will link a large number of people to your website. As a result of this, search engines will also recognize your website.
This may not be a direct method of getting traffic to your website. Google has an 85.8% market share on search, of which about 94.5% are mobile users.
So, if you don’t have a mobile-friendly website, you could be missing out on a major portion of your potential audience.
Instead of relying on fake marketers who promise to drive traffic to your website in exchange for hefty payments, it is better to follow the tips above.
It will take time (and patience) to drive organic traffic to your website, but the results will be amazing.