Introduction

Every marketing campaign needs a strategy. Holidays are no different, and social media is an important piece of this puzzle. Whether you’re looking to increase traffic to your website or drive sales for your products, there are some steps that you can take now to capitalize on the upcoming holiday season. In this blog post, we will look at how you can create a social media holiday strategy!

Why Should You Have a Social Media Holiday Strategy?

1. It Is Shareable

People are naturally inclined to share holiday content on social media. According to Facebook, posting on social media during the holiday season is one of the best times of year for sharing holiday-related content. Additionally, holiday-themed content receives much more engagement than non-holiday-season content. This includes likes, comments, and shares!

2.  It Provides Great Content

A holiday is something everyone can relate to, regardless of where they live or their religion. It is a time for parties, gift exchanges, celebration meals, and holiday cheer! All of this makes for great content, regardless of your industry. Additionally, holiday-themed articles are easy to find on Google. Though you might need to do holiday-specific searches, holiday articles can usually be found with ease.

3. It Is Easy To Package Into Articles/Blog Posts

You can find an abundance of holiday recipes and holiday crafts during these times of the year, which are perfect to package into holiday-themed blog posts. If your business is related to food or crafting, then the social media holiday season provides plenty of opportunities for articles themed around your celebrations.

4. It Can Be Leveraged To Generate Sales

There are plenty of holiday events throughout the year where social media can help you drive sales. Even when a holiday is over, a variety of these holiday-related happenings can generate sales using social media marketing. One important thing to keep in mind is that holiday-themed content can be repurposed throughout the year. For example, holiday meal recipes and holiday crafts can be shared on social media even when the holiday season is over.

Where to Start:

1. Get inspiration from other holidays’ content pieces

You can get inspiration from holiday-themed social media campaigns and holiday content pieces created by other companies. Some social media holiday themes you can browse include Halloween, Valentine’s Day, Thanksgiving, Christmas, and New Year’s Eve. You can also search holiday-related phrases on Facebook or Google to find holiday content pieces. Once you have found some inspiration for holiday content pieces, you can begin to create holiday-themed lists for your own posts with your social media holiday strategy.

2. Create holiday-themed content and lists

Creating holiday-themed summaries is a great way to provide value to your readers and generate engagement with your audience. You can use holiday-themed lists such as pictures of the holiday-related past events through the years, a recap of the best decorating tips, or steps to have a successful themed party. These holiday lists are a great way to create memorable holiday content that can be shared on social media.

The content may also include holiday recipes, holiday crafts, holiday decorating tips, and even holiday party ideas. Another thing you should do is repurpose your holiday lists for future holidays. For example, you could share Valentine’s Day round-ups in February or Thanksgiving round-ups in November.

3. Create holiday-themed giveaways

People love holiday giveaways! Creating holiday giveaways can be especially effective if you are targeting bloggers or social media influencers. Holiday-themed giveaways are also a great way to gather email addresses for your holiday marketing campaigns. Location-specific holiday giveaways can help you capture leads by hosting holiday-themed contests for people in certain geographical areas.

4. Promote holiday-themed events on social media

If your social media holiday marketing strategy includes holiday events, promote them on social media. Facebook and Twitter can promote holiday-related events like holiday parties, concerts, and plays. You can also leverage social media channels like Instagram and Pinterest to share pictures from holiday-themed events.

Decide What You Are Going to Talk About

If you are wondering how to plan and build a successful content marketing strategy, consider your holiday messaging. What holiday messages will you share on social media? Will you talk about holiday recipes, holiday crafts, and holiday decorating tips? You should also decide if you are going to focus more on current holiday trends or traditional holiday messages.  It’s important to plan which holidays you want to cover because for example focusing on Christmas historical traditions is very different from talking about on-trend Halloween costumes.

After you have decided on holiday messaging, you should create holiday social media messages for your holiday profiles and holiday boards. Try to keep holiday social media messages fun and entertaining. It’s important to plan which holidays you want to cover because for example focusing on Christmas historical traditions is very different from talking about on-trend Halloween St Patrick’s Day costumes.

If you are wondering how to plan and build a successful content marketing strategy, consider how people can share holiday-themed content on social media. For example, if you run a food blog about holiday recipes, adding “link in bio” or “please use hashtags” to holiday-themed social media messages can help drive holiday traffic.

Plan When Your Holiday Content Is Going to Go Out

Your holiday content calendar should include a schedule for holiday-themed posts. This includes holiday recipes, holiday crafts, and even holiday social media greeting messages. Schedule the holiday content about a week in advance is important to make sure everything is ready on time. You may want to plan additional content before your holiday-themed messages go live so you can keep the momentum going on social media.

If you plan to use social media channels like Instagram and Pinterest for holiday content, make sure to create holiday-themed profile pictures and holiday boards before the holiday season begins. If you do not want to create separate holiday profiles and boards, make sure holiday messaging is included throughout your current profiles and boards.

Create Special Offers and Content Ideas Related to the Holiday

One of the main goals of any holiday social media strategy is to drive sales. There needs to be some sort of incentive offered by either yourself or another brand to do this. Whether it’s a discount code or free shipping offer, having something associated with the holiday will encourage customers who would not have purchased otherwise into making an impulse purchase.

Another way of creating incentives for holiday social media strategy is by offering exclusive content only available for a limited time. This is particularly useful if you’re looking to drive traffic back to your website or social media pages to increase brand awareness for search engines and potential customers alike.

Create a Hashtag for the Holiday That People Can Easily Find All Your Posts Related to It

This is a really important step, as it will help people find all your holiday-related posts at once. Don’t forget that many of these social media platforms have an explore function as well – this means that if you create the hashtag #holidaypromotions and enough other people use it too, even those who don’t follow you can easily see what’s going on!

Conclusion

If you want to take advantage of growing your brand and social media during the holiday season, you should always be thinking about holiday social media messages, holiday-themed content, and special holiday offers. Whether you’re celebrating Christmas, Hanukkah, or Halloween, holiday marketing is a great way to gain new customers and make money throughout the holiday season. 

After you have decided on holiday messaging for your social media profiles, it’s time to create holiday social media messages for your holiday profiles and holiday boards. Try to keep holiday social media messages uplifting and cheerful to engage your audience.