How to build a strong social media marketing plan from scratch?

How to build a strong social media marketing plan from scratch?

Social media has become an important part of people’s lives. The moment we wake up, the first thing that we do is check our phones for any messages on social networks. Therefore, it’s crucial for businesses to be there on social media platforms. 

Social media marketing is a powerful tool to reach and engage with customers. As per statistics, around 4.8 billion people worldwide use social media. A social media marketing plan helps you build a brand presence and connect with your target audience. 

A social media marketing guide helps you influence customers in the right manner and draw them towards your brand. There are many benefits of social media marketing such as it helps gain customers’ trust and increases their loyalty. 

In this blog, we will give you in-depth information about how to build a strong social media marketing plan for your business. 

Step-by-step guide for creating a social media marketing plan 

In this section, we will give you step by step guide for creating a social media marketing plan.  By following these steps you’ll be able to create a successful social media management strategy. 

  1. Set your goals  

Before making a social media marketing plan, it’s important you determine what you aim to achieve through it. Without setting goals, you won’t have a clear direction to follow. Setting up goals will help you measure performance by the end of the strategy. 

For example, your aim is to increase brand awareness and social media followers. Then, you can write these goals and divide them into smaller goals. Set SMART goals i.e. Specific, Measurable, Attainable, Realistic, and Time-bound. 

  1.  Understand your target audience 

Just creating content for your social media marketing plan is not enough. You need to understand your target audience and their preferences. Try to find answers to the following questions:

  • What does your target audience like or prefer on social media? 
  • Which social media platforms your target audience is active on?  
  • What are their needs and pain points? 
  • What type of content do they like to engage with? 
  • How do they interact with your competitor brands? 

You should also create a buyer persona to get a better understanding of your target audience. For a buyer persona, you need to consider factors like age, gender, education, profession, interests, and lifestyle. The more you get into details, the better you will be able to understand them. 

Understanding your target audience will help you align your social media and content strategy. When you create content that interests your intended audience, you can engage them easily. 

  1. Establish your brand personality 

Before going to the next step of the social media marketing plan, it’s important to establish brand personality. A brand personality plays a major role in how customers see a brand. The way a brand communicates through different social channels makes a difference in how people perceive it.  

You need to find the right tone, style, and personality type that resonates with your brand. For example, Zomato is a food delivery app and its brand voice is youthful, witty, and approachable. Similarly, if your audience is mainly Gen Z  then you can create visual content with emojis. Try to find the right brand personality that is in sync with what your brand values. 

Once you have decided on your brand personality, determine the type of words that you will use frequently. Since many people will handle your social media, it’s necessary to maintain consistency. 

  1. Create interesting content 

Content is the king of a social media marketing plan. Now, that you understand your target audience and brand personality, it’s time to create content. Try to create interesting and engaging content that grabs people’s attention in just a few seconds. 

Curate different types of content for your social media marketing strategy like:

  • Videos 
  • Images 
  • Infographics
  • Memes 
  • Gifs 
  • Podcasts 
  • Interviews
  • User-generated content

Nowadays, people prefer visual content over long textual content. Try to evaluate what type of content works best for your brand and shape your social media marketing plan accordingly.

  1. Schedule your posts prior 

Posting content once or twice a month won’t give you results. To drive results through a social media marketing plan, you must post frequently. Ranking algorithms on social media work best to increase visibility when you post more often. However, it doesn’t mean that you should bombard your target audience with too many posts. This can frustrate them and they might unfollow you. 

Apart from posting frequently, you must determine the right time to post when your target audience is active. WebMaxy social campaign is a social media management platform that helps you create, plan, and schedule social media posts. You can post even during festivals and holidays when your marketing team isn’t available. 

  1. Run ads to improve visibility 

From the information above, you understand social media channels play an important role in getting people to your website. However, getting organic traffic on your website immediately is a difficult task. Paid ads can help you gain more visibility immediately. 

You can run social media ads on the platforms where your target audience is most active. Try to create high-quality content that aligns with your brand. For example, Facebook ads manager gives a relevance score which affects when and where your ads will appear. 

The best thing about social media advertising is that it allows you to select the target audience. Almost all social media platforms require people to create their own accounts to use them. Thus, these platforms have the demographic and geographic data of these users. They allow advertisers to select attributes of their target audience and display their ads directly to them. 

  1. Analyze your performance 

You will not get the right social media marketing plan in one go. To create a successful social media marketing plan, you need to learn what works best for you. WebMaxy social campaign lets you create a social media calendar and schedule posts on different channels. It also provides you with post-analysis and gives engagement metrics in one dashboard. You can see which social media post is getting the maximum engagement from users. 

Analyzing detailed insights from different social media channels can help you create content that performs best. WebMaxy eGrowth helps you evaluate the performance of various marketing campaigns. You can find out which marketing campaigns are delivering results and invest in similar ones. 

The Conclusion 

A social media marketing plan helps you navigate your way to an online brand presence. Social media marketing might look overwhelming at first but it’s an interesting way to engage with your target audience. You can bring new customers to your business and engage the existing ones. 

WebMaxy eGrowth is an AI-driven marketing platform that helps you automate several marketing tasks. It comes with a wide range of features such as a KPI dashboard, marketing insights, marketing automation, audience segmentation, WhatsApp commerce, social campaign, email marketing, customer loyalty, and help desk. 

WebMaxy helps you streamline your marketing efforts and increase business efficiency. You can segment your customers based on their buying journey stage and target them with personalized messaging. Provide the best support to your customers with omnichannel support and make them stick to your brand for long. 

WebMaxy has helped 100+ brands to improve their marketing efforts and enhance customer journeys. To learn more about WebMaxy eGrowth and its features, schedule a demo with our experts or email us at