Five influencer marketing issues that will dominate 2019
In just a few short years, influencer marketing has established itself as one of the most prominent digital marketing channels for consumer brands.
By one estimate, businesses spent more than $2bn on influencer marketing campaigns in 2018. What does 2019 hold for the channel? Here are five issues in the space that should be on marketers’ radar screens this year.
The emergence of fake sponsored content
Given the large sums of money some influencers are paid to promote brands and their products, it’s no surprise that a growing number of individuals are trying to become influencers. Put simply, becoming an influencer is the 21st century equivalent of becoming a Hollywood celebrity, especially among members of younger generations. Unfortunately, in an effort to kick start their careers, some wannabe influencers have resorted to publishing what purport to be sponsored posts on behalf of brands that they are not actually working with. In some cases, the influencers engaging in this dubious behavior are reportedly then using their fake sponsored posts to dupe brands into believing that they have a proven track record.
Fake sponsored content obviously has the potential to create headaches and risk for companies whose brands are hijacked and associated with individuals they aren’t really working with, but it could also present broader challenges for influencer marketing.
Click here to view original web page at Five influencer marketing issues that will dominate 2019
Common Data Migration Challenges and How to Overcome Them
In the era of technology, data serves as the backbone of companies. Whether it's client details,…
0 Comments13 Minutes
SIEM at a glance (Security information and event management)
You have a contingency plan like most other intelligent businesses, but what if it fails? And,…
0 Comments12 Minutes
Breaking the Mold: Unconventional Methods for Business Growth with WordPress
If you have implemented WordPress for your website, or are considering migrating to it, chances…
0 Comments13 Minutes
Web and Mobile App Development Trends to Consider in 2024
As technology continues to evolve at a rapid pace, staying ahead is essential for developers and…
0 Comments8 Minutes
What Are the Top 10 Web Development Tools for Beginners?
Web development is the art of building and updating web pages that Internet users Interact with.…
0 Comments13 Minutes
Does Your Branding Need A New Look?
From time to time, it’s important and necessary to check over your branding, to ensure that it is…
0 Comments4 Minutes
Essential Skills for AI-Driven Digital Marketing
Digital marketing is changing a lot. Artificial intelligence (AI) is becoming really powerful and…
0 Comments10 Minutes
A Handbook for Crafting Outstanding Email Automation Plans
Email marketing is an essential tool for communication in digital marketing platforms. Managing…
0 Comments8 Minutes