The B2B industry is rapidly changing, with a ton of new technologies and trends coming in. While it may seem amazing, it can also be a bit tedious, specifically creating impactful strategies to match the times. Sometimes, you can settle and refine a good plan only for a competitor to master or achieve more from a strategy you don’t know about!
While you can’t learn and master all strategies and trends, the best you can do is to cover the bases and refresh your knowledge with current and emerging technologies in the B2B world. So read on to learn five B2B strategies to consider right now!
Five B2B Strategies to Consider Right Now
You can hold conferences in meeting rooms and hire dozens of experts but it won’t work unless you have the knowledge yourself on the strategies to implement. With that said, consider trying any of these B2B strategies and pitch it to your team:
1 Embrace Artificial Intelligence
We can’t predict the future obviously, but when you anticipate what your customers want, then you have better results. Not only that, but you save more trying to figure out what they expect.
Businesses and organizations are now leveraging artificial intelligence and machine learning, using various tools to drive even more sales. This is done by identifying the customers’ intent signals, then driving different segmentations for marketing programs to suit the customer.
Such intent data will then be passed on to sales teams, which they will then use for strategizing. This is why AI and machine learning is crucial to predict what your buyers are interested in, putting you ahead in crafting out content they’re interested in. As AI continues to progress, more opportunities come your way to incorporate data into marketing strategies.
As a result, you get to achieve lead generations, predict sales, and improve collaboration.
2 Evolve Your Accounts-Based Marketing
During the past year, we’ve seen how B2B firms now accept that they aren’t able to generate demand without PROPER account-based marketing or ABM. In fact, account-based programs are predicted to grow at least 150%! This is why it’s important to make sure you have a better ABM game, having the best technologies and tools to back you up.
Besides tools, you also need to be creative and leverage data gathered to both cross-sell and up-sell. Grow your ABM programs by rebuilding target account lists, then leverage the account ID software, identifying the high-value accounts that are most likely to purchase from you.
Besides this, make sure they generate meeting when targeting previous and current clients. After all, growing your existing accounts is better than having to generate new ones constantly. Also, expand segments and personalize ads for specific target account segments, which entices your customers more.
3 Begin Focusing On Conversion Rate Optimization
Yes, Search Engine Optimization is still crucial to your marketing strategies, but if you don’t pay attention to the Conversion Rate Optimization, then your efforts will go to waste.
It’s time to start cultivating high-converting and customer-focused B2B experiences with better media to your site. Moreover, you can make the experience better by integrating feedback platforms for customers and strengthen your calls-to-action, in both texts and design.
You can do so by utilizing the heat maps so you have more of an idea on the ways users interact with your site. Begin streamlining your customers’ basket journeys as well, which can minimize cart abandonment and improve retention. Good SEO has you gain traction in search engine results while CRO has customers in your funnels.
4 Capitalize More on LinkedIn
LinkedIn is the world’s largest professional networking website, and it’s time to incorporate it into your B2B marketing campaigns. With a growing population to over 500 million to date, as well as many newer features, the numbers are expected to grow.
One noteworthy feature is how LinkedIn integrated with Google Marketing Platforms, so you’re able to monitor your LinkedIn advertisements in one space. So update your profile and network connections, and begin updating your followers more with better images, videos, quotes, and infographics.
5 Prepare For Consumer Voice Searches
The use of voice in marketing campaigns and search is becoming a fast-growing trend. More than half of the teen population is using voice commands, with adults using it even more as the years pass. Whether you’re using Siri or Alexa, voice recognition continues to improve, with companies appreciating and utilizing the trend to their advantage.
Take advantage of voice search as well by customizing your content with longer keywords and phrases. This is because voice searches are usually long-tail queries, with conversational content that answers more specific questions. Jump on early while this trend is still growing!
Wrapping It Up
It’s essential to plan and budget strategically regardless of what industry you’re in. As B2B continues to evolve, so should your plans, as a way to get on top of the competition and gain traction with audiences. It may be a struggle, but with the more you learn, the more you can achieve.
I hope that this list of five B2B strategies helped you learn a bit more about the industry. So don’t wait any longer and begin implementing any of these plans to achieve goals now.
Do you have any questions or want to share your tips and experiences on strategizing for your B2B goals? Then comment below, all your thoughts are much appreciated!
Also published on Medium.