Marketing has been one of the most important aspects of business since its inception. Over the years, it has undergone a significant amount of change. In the past, people used to turn to print ads such as newspapers and magazines to spread the word regarding their products and services. Then, companies leveraged TV commercials and radio ads when these came into being. Now, if you are looking to grow your small business, it is important for you to take advantage of digital marketing.
With the calendar turning to a new year, 2020 is sure to bring a tremendous amount of change as well. Marketing is going to continue to evolve in 2020 and beyond. Therefore, if you run a business, you need to be prepared for these changes. There are a few trends that you need to note.
The Growth of Local SEO
If you have experience in marketing, you have likely heard of search engine optimization, which is often shortened to SEO. For those who might not know, this is the practice of building a digital marketing campaign around search engines. Because most people who are looking for products or services today turn to search engines for help, companies know the importance of working with an experienced SEO agency.
The world of digital marketing is changing quickly and one of the growing areas within the world of SEO is something called local SEO. In this area of digital marketing, companies are designing campaigns around local searches. Search engines such as Google look for searches that have local qualifiers such as zip codes, states, towns, cities, and other geographic tags. The search engine is going to look for businesses within the local area when it comes to these tags. For this reason, businesses need to make sure that their name comes up when someone punches in a local search. Because most small businesses draw their customers from the local area, it is critical for companies to get on top of these local searches. This is going to play a major role in the evolution of digital marketing.
The Focus on the Customer Experience
The focus has always been on the customer but this is being taken to new heights in 2020. No longer is marketing about convincing someone to buy from or work with a certain company. Instead, the focus is on retaining customers. In order to make this happen, the focus should be on providing a fantastic customer experience. This is how to get people coming back for more.
The focus needs to be on creating a business culture that is attractive to people. To do this, great service has to be the focus. When this happens, the marketing is going to take care of itself. The world of the internet and digital marketing has given people more power than ever before. Customers are no longer passive when they want to learn about a new service or product. They are not going to wait for your digital marketing campaign to tell them about their products. Instead, customers are doing research on their own.
You need to provide your customers with something more than information. You need to focus on the customer experience. If you create a great experience, you will keep them coming back for more.
The Central Role of Social Media
Social media has become an important part of so many people’s lives. There are numerous social media platforms out there including Facebook, Snapchat, Twitter, Instagram, and more. There are hundreds of millions of people who use social media on a regular basis. When it comes to a cost-effective digital marketing campaign, it is hard to beat the potential returns of social media.
It is free for most people to create a profile on any of these platforms. Social media provides your business with a unique opportunity to reach your customers on a personal level. When it comes to digital marketing, you can use social media to collect feedback from your customers. Then, instead of guessing at what your customers need, you can ask them directly. This is going to completely change how you go about the process of digital marketing.
Finally, you can also use social media to disseminate information to your customers about new products, new services, and sales. This is the power of social media in the world of digital marketing. You need to leverage social media and digital marketing for the benefit of your company as well.
The Power of Employees
Finally, remember that your employees are the face of your company. In many cases, the first impression that people are going to have of your company is of your employees. If you are trying to provide exceptional customer service, then you need to treat your employees well. Customers are going to note how you treat your employees and they are going to respond to your company appropriately. Make sure that you treat your employees well. Then, they will have a positive attitude which will reflect well on your company. Employee engagement is a critical part of your digital marketing campaign, particularly since your employees determine the quality of your customer service.
The Evolution of Digital Marketing
These are only a few of the many ways that digital marketing is going to change in 2020 and beyond. It is important for your business to remember that most people look for products and services online. Therefore, if you want to recruit customers in the modern era, you need to come up with a well-rounded digital marketing campaign. This should focus on the experience of the customer while also incorporating aspects such as local SEO and social media.
Companies that are able to come up with a well-rounded digital marketing campaign are going to be in the best position possible to survive in an era that is more competitive than ever before. It is critical for your company to do the same. Think about these digital marketing trends and how you can apply them to your company.
Also published on Medium.