Digital Marketing Growth Strategies For Service Businesses
A service business needs to be agile with digital marketing if it wants to succeed today.
That being said, just because you can do many cool things with digital marketing doesn’t mean you should. The internet is the greatest and most efficient time-waster ever invented by humankind. With that caveat, a typical service business that provides intangibles, such as accounting, banking, consulting, cleaning, landscaping, education, insurance, treatment and transportation services needs to take digital marketing seriously if it wants to grow. First, let’s be clear on terminology.
Digital services marketing is the promotional outreach using digital technologies, mainly on the internet, but also including mobile phones and any other digital medium. I recently had breakfast with digital marketing growth expert Lisa Apolinski.
She is an Arizona-based international speaker, digital strategist and founder of 3 Dog Write Inc . She is considered a digital engagement thought leader, working in the industry for 20 years. Her focus is on the end user experience. And that’s where the marketing focus should be.
Five years ago, she quit the corporate marketing grind to form her own digital marketing consulting agency. She is the picture of an entrepreneur: someone who will work 80 hours a week for themselves so they don’t have to work 40 hours a week for someone else (actually she confided she was working 60 hours a week for the corporate bosses). Here are some top tips from Apolinski on how to grow a services business with digital […]
Click here to view original web page at Digital Marketing Growth Strategies For Service Businesses
SIEM at a glance (Security information and event management)
You have a contingency plan like most other intelligent businesses, but what if it fails? And,…
0 Comments11 Minutes
Breaking the Mold: Unconventional Methods for Business Growth with WordPress
If you have implemented WordPress for your website, or are considering migrating to it, chances…
0 Comments13 Minutes
Web and Mobile App Development Trends to Consider in 2024
As technology continues to evolve at a rapid pace, staying ahead is essential for developers and…
0 Comments8 Minutes
What Are the Top 10 Web Development Tools for Beginners?
Web development is the art of building and updating web pages that Internet users Interact with.…
0 Comments13 Minutes
Does Your Branding Need A New Look?
From time to time, it’s important and necessary to check over your branding, to ensure that it is…
0 Comments4 Minutes
Essential Skills for AI-Driven Digital Marketing
Digital marketing is changing a lot. Artificial intelligence (AI) is becoming really powerful and…
0 Comments10 Minutes
A Handbook for Crafting Outstanding Email Automation Plans
Email marketing is an essential tool for communication in digital marketing platforms. Managing…
0 Comments8 Minutes
Branding – What It Means for Your Business
Every single one of us has our own personal brand. Unique to each of us, this lies in who we are…
0 Comments5 Minutes