Content Marketing 2020: How to Grow Your Online Presence

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Content marketing pertains to the crafting and sharing of online material, including blogs, videos, and social media posts. 

Contrary to popular belief, this type of online marketing is more than just what’s the brand all about. In essence, it aims to generate interest in a company’s products or services. 

Content marketing is vital for any business as it can help improve brand reputation. It can help you establish a good relationship between your company and your customers. More importantly, it can bring new leads, so you have better chances to convert and bring in more revenue.

If you are still not convinced about the importance of content marketing, then let these numbers do the talking:

  • Websites with excellent content marketing generate 7.8 times more unique site traffic compared to those without. 
  • Content marketing is 62% cheaper compared to traditional marketing. At the same time, it generates three times more leads compared to the latter.
  • Those who adopt content marketing enjoy six times better conversion rates. 

If you want to reap the many benefits of content marketing, then you should try these strategies that can help grow your presence online:

Blog is best

Of all the online marketing strategies out there, blogging proves to be one of the better ones. But you need to have a plan to make it work. You want something that will generate and attract more visitors. 

That said, you need to create a blog that offers original, high-quality content. More importantly, you need to be consistent in publishing blog posts, as this will help keep your business relevant. 

Personalize your content

While good content is essential, it would be better if you tailor-made it for your audience. You need to create something that will gain attention. You can do so by creating content blocks, customized calls-to-action, and individualized images. 

Feature the experts

As mentioned, blogging continues to be a good way to market content. That said, you should take advantage of the visitors that blogs bring.

If you want to strengthen your online presence further, then you should let experts post on your blog site. Since they are distinguished in their fields, they can help boost brand trust and authority. This will make people think, “If the expert trusts this company, I should do so as well.”

Another great thing about expert blog posts is that they are easy to promote. All you need to do is post a link on any of your social media platforms. And since the write-up comes from a reputable expert, there’s a higher chance that a lot of people would repost it.

In terms of SEO, expert blog entries can generate numerous backlinks. Think of it as a mutualistic relationship. In exchange for publicizing the expert, you get links from that person’s website and influence in return.

Have a social media presence

Almost all businesses have their own Facebook, Instagram, and Twitter accounts. And why not? More than 3 billion people use social media platforms. With this immense traffic, social media websites have become perfect avenues for building an online presence.

What’s great about social media platforms is that they can help establish your reputation. A lot of people use these websites to research businesses. 

For example, if potential customers see you have a 5-star rating on Facebook, they will be more convinced to purchase your goods or services. 

Try influencer marketing

Speaking of social media, many influencers have millions of followers viewing their content every day. You can capitalize on these numbers by embarking on influencer marketing. For example, you can ask a beauty guru to promote your cosmetic products. 

Influencer marketing can help build your online presence by way of trust. Remember, most followers think highly of these influencers. If you can captivate the attention of at least 10% of an influencer’s million followers, that’s 100,000 possible conversions right on the get-go!

Do email marketing right

If you want to reach your customers directly, then you should focus on email marketing. After all, projections show that there will be about 4.3 billion email users in the year 2022.

While it’s easy to send emails, you should put more thought into this online marketing plan. As mentioned, personalization is key to growing your online presence. That said, you need to make it a point to use the receiver’s name in the subject line and greeting.

If you don’t want your potential customers to hit the unsubscribe button, then you should avoid spamming their inboxes. Most people are already overwhelmed by nonsense emails. Don’t let your newsletter be one of them.

Content marketing is indeed one of the best and cheaper ways to grow your online presence. As long as you follow the tips above, you can generate more traffic and more potential conversions. 



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