Comparing Facebook & Google Ads Auction
While Google takes into account 2 factors in determining the ad position of an advertiser, Facebook looks at 3 factors. Here, we explore each of these factors and their differences and similarities.
Google’s bidding system is relatively straightforward as it allows advertisers to check the Cost Per Click(CPC) bid estimate on Google keywords planner. On the other hand, Facebook advertisers bid on actions such as likes, visits, and shares, which doesn’t come with a price tag attached. Hence the latter usually relies on an automated bid and allow Facebook to adjust its bid based on its algorithm.
Facebook’s Relevance score is relatively similar to the Quality Score by Google Ads. Both are hugely determined by an ad’s Click-Through-Rate (CTR). Facebook takes into account more factors including the positive feedback(shares, comments and other social engagement) and negative feedback of the ads.
The Action Rate is the 3rd factor that Facebook uses. It is a completely different mechanism than that of conversion rate. The Action Rate is determined by the “action” that was chosen for a specific campaign such as clicks, video views, post engagements (likes, comments, shares), conversions and downloads (apps). Based on how likely the users are to take the action you specify, your ads will appear higher or lower on the ads auction.
Ted is from Ice Cube Marketing, a digital marketing agency in Singapore that helps local small businesses acquire leads from channels such as Facebook and Google.
Web and Mobile App Development Trends to Consider in 2024
As technology continues to evolve at a rapid pace, staying ahead is essential for developers and…
0 Comments8 Minutes
What Are the Top 10 Web Development Tools for Beginners?
Web development is the art of building and updating web pages that Internet users Interact with.…
0 Comments13 Minutes
Does Your Branding Need A New Look?
From time to time, it’s important and necessary to check over your branding, to ensure that it is…
0 Comments4 Minutes
Essential Skills for AI-Driven Digital Marketing
Digital marketing is changing a lot. Artificial intelligence (AI) is becoming really powerful and…
0 Comments10 Minutes
A Handbook for Crafting Outstanding Email Automation Plans
Email marketing is an essential tool for communication in digital marketing platforms. Managing…
0 Comments8 Minutes
Branding – What It Means for Your Business
Every single one of us has our own personal brand. Unique to each of us, this lies in who we are…
0 Comments5 Minutes
How to Create a successful SEO campaign, without an SEO agency
The quest for industry-leading SEO can be as financially draining as it is profitable. Despite its…
0 Comments8 Minutes
Safeguarding the Digital Realm: The Role of Machine Learning in Cybersecurity
The digital realm, an expansive network of interconnected devices and data, forms the foundation…
0 Comments8 Minutes