A business certainly will not be able to develop quickly if there are no ads promoting it. Advertising is certainly the most important part of a business if you want the business to grow rapidly. However, many businesses do not know that their ads are not seen by many people. Too bad, right? So, geofencing marketing will help you in promoting these ads. Your ad will appear for your target audience.
Another thing you also need to pay attention to is how to choose the right media for the ad. Here are some tips that you can use so that the ad can appear in the right media.
1. Determine the market segment
The thing that is still related to the budget or funds is knowing the market segment. This is important even very urgent. You cannot do an advertisement for a particular product without knowing the target or market segment. For example, if you want to advertise products that have local marketing, so you should use local media so that the target market is more hit and efficient and effective. Conversely, if your target or market is national, then use national media from TV to newspapers, tabloids or national magazines.
2. Online or offline media or even both
Of course, there is online media for the internet that uses text, moving images or animated GIFs, videos, audios superficially for a target market of internet users and social media. There is also offline media that use just text and images such as newspapers, billboards, billboards, banners, etc. Both online and offline media have different market segments. Therefore, online or offline media can be very effective depending on the market you want to achieve.
3. Use advertising services
If you can’t choose the right and effective type of media, it’s a good idea to work with advertisement companies or advertisements. Later, the company will conduct surveys and other things related to your products and markets so that they will be able to choose the right media to advertise. In fact, they also provide advertising services and materials. Of course, again you have to prepare a budget.
4. Determine the advertising material
Here it becomes important because it relates to what media you will use. Of course, this is related to your advertising material. If your advertising material is only limited to text or writing, you can use print media both offline and online. This will be more effective and more economical in terms of costs. However, if the advertising material in the form of video and audio, you can just advertise on TV or on online video sites such as YouTube to introduce the market to a wider audience.
The most direct and coherent place to begin with, while picking areas for your first geofencing effort, is obviously around your business areas. Along these lines, geofencing can enable you to pull in clients close-by and thus increment pedestrian activity to your business areas. In general, you can discuss with the expert you hire to put the geofencing in the most potential place or location.
Once the area is set, you can characterize the region of your geofence. With Plot Projects, this is as basic as setting range around the area. The sweep can be as little as 50 meters. Try to pick an ideal span for your geofences – you should discover a harmony amongst significance and reach. By and large, we see that littler geofences are more applicable to clients and prompt higher navigate rates.
Marketing Strategies that are Low on Cost
Applying a good marketing strategy to achieve the target of business, of course, is a desire that can be achieved by anyone. However, sometimes the problem is that it requires a small budget. Do you know that effective marketing does not always cost a lot? Geofencing is one of the most popular digital marketing strategies, and you should incorporate geofencing marketing costs to your budget if you want to reduce costs in marketing. Geofencing is a concept where the time has come and is ready to be absorbed by business activists. This sophisticated technology is very cheap and easy to access even for SMEs. Features like this make sense for creators who have local followers, and who might only target certain markets. The same is true for businesses that want to maintain a local approach to their Instagram presence.
By using geofencing and sending a notification to the customer in the area of your business you could attract them more by giving a limited-time discount. You can try to apply this discount model at a certain time or in a limited time. For example, “70% discount on all items from 9:00 to 12:00 only today”, or it could be on certain days such as Friday Sale, so every Friday you will give a discount. Geofencing is the most suitable strategy for this situation because the customer is already nearby and they will be interested in your offer.
However, you could also increase customers while using geofencing by giving free samples when they came into your business because of the notification you send. By giving samples of our products free of charge to customers will be very meaningful for new businesses or new products where consumers do not recognize the details of the products we sell. Although the sample that you provide is free, it must still be maintained. Next, don’t forget to ask for reviews from consumers about your product, so you will find out what are the weaknesses and strengths of the products you sell. Or you could give stickers as an additional bonus. Stickers may indeed be very simple promotional media, but apart from that, the stickers do not function as decoration or decoration. Stickers are quite popular for consumers of all ages and are very effective in expanding market reach.
A pop-up shop is a marketing concept or strategy that utilizes the element of surprise. They appear suddenly in unexpected places. For small and medium entrepreneurs this pop-up shop concept has several advantages such as the cost is affordable because it is temporary and the size is smaller than the original store outlets. It could increase brand awareness and customer involvement after they get the push notification.
You can save more money by doing geofencing marketing. By allocating limited funds according to the budget, a package to do geo-marketing is available at a cost that you spend, making your expenses do not swell. The number of times texts and information is sent and reach for how many users of mobile operators within a radius of a few kilometers from your place of business will be adjusted, saving not only costs but also your time.