Five major reasons why a hosting company is important to your website's success

This story is for all the online vendors who, much like myself, have a “DIY” spirit lurking inside of them. You guys need to know what I have learned the hard way. I am into DIYing my way out of everything and therefore when I felt the need to host my website, that’s right, I thought: “Why not do it yourself!” Nah! Bad idea!Read more

The Value of Discoverable, Shareable, and Useful Content

The Value of Discoverable, Shareable, and Useful Content

There’s no way around it, there are a lot of marketing channels today. I’m counting eighteen as of now (which can obviously change very quickly). When I started my business we had six or seven ways to reach our prospects and customers.

A lot has changed.

One of the things that I think is important to understand, first off, is that you don’t have to play in every channel. That’s one of the things that causes a lot of stress with a lot of business owners and marketers today. What you do have to do is get very good at playing in the right channels, and additionally getting very good at integrating those channels (or at least understanding how they support each other).

That’s a challenge for a lot of people. We look at social media , content, SEO, and PR, and we think that they’re all separate tactics out there doing separate jobs. When you look at them together, and actually intentionally think about how they can support each other, you amplify the effect, or the impact, of each. In this post, we’re going to focus on three of these channels: content, social media, and SEO. While those are separate channels, content is air for marketing today .

It really powers every step in the customer journey and is one of the most essential marketing channels out there. In fact, it probably is not really even fair to consider it a channel anymore, because it’s like the gasoline [...]

What Google’s ‘core algorithm changes’ mean for your website

What Google’s ‘core algorithm changes’ mean for your website

Google is continually updating its algorithm—but the current modification is significant. Often, Google’s tweaks have minimal effect on your ranking, assuming you’ve been complying with its SEO guidelines.

However, Google recently released a tweet mentioning “broad core algorithm changes,” which are relatively rare. Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year.... — Google SearchLiaison (@searchliaison) March 12, 2018 Such an overhaul puts many companies at risk of losing their search engine ranking.

Here’s a close look at the changes: What does a ‘core algorithm update’ mean? Google frequently updates features of its ranking algorithm; this time, the company has updated the algorithm’s foundation. Many websites will be affected by the changes, even if prior updates had no effect on their ranking. Why is Google making such major algorithm changes? All changes are intended to improve search results. This one is supposed to help understand user intent as well as deciphering the content itself.

[RELATED: Ragan Consulting Group can help you find, tell and share your organization's compelling stories in any format. ] For example, if someone searches for “cars to buy,” he’ll see results of websites that sell cars, even if they have a lower ranking than more prestigious websites that include content about the “best cars to buy.” If someone searches for “the best cars [...]

5 Universal UX Design Tips for E-commerce Businesses

5 Universal UX Design Tips for E-commerce Businesses

If your pages aren’t designed with UX in mind, it’s going to hurt your e-commerce business on multiple levels. Not only will users turn away from your site towards another that’s easier and more intuitive to use, but Google doesn’t look so fondly upon poor UX, and that will show up in your ranking. Still, many e-commerce businesses don’t have a solid grasp on everything that UX encompasses. While 75% say credibility is connected to site aesthetics, it isn’t all about photos and illustrations. It’s the combination of overall look, layout, and usability of a site that either adds to the UX or seriously detracts from it. For e-commerce businesses, UX design is a necessity. Your entire business depends on your ability to provide each user with a positive experience. This means understanding the needs, wants, values and trust factors of each person that lands on your site. Even in a tight niche market, this can be difficult to accomplish, so we rely on certain universal UX design elements that appeal to every customer, no matter who they are or what brought them to you. Here are five of the universal UX design elements that you should be optimizing on your e-commerce site today. Responsive Design As an e-commerce business, the responsibility of meeting your customers where they are is entirely on your shoulders. This is a weighty task considering you have no idea which customers are coming to you from desktops, smartphones, or tablets. You might have an [...]

SEO Made Simple: Where & How To Use Keywords in Your Content

SEO Made Simple: Where & How To Use Keywords in Your Content

If you don’t understand how to use keywords for search engine optimization (SEO), you’re losing business. That’s what the stats say. Research shows that 95% of people only look at the first page of search results. And half the clicks on that page go to the first three results . That means if you get keyword use wrong, you’ll seriously hurt your business . That’s because you’ll miss out on the benefits of getting organic traffic when people click through to your site from a list of search results. And no organic traffic means fewer leads and sales. No business can afford that, right? In this guide, we’re going to show you how to use keywords for SEO the RIGHT way so you get the traffic, leads and sales you need . Use this table of contents to get to the section that interests you most: Understanding Keywords and SEO Before we go any further, let’s make sure we’re on the same page about keywords and SEO. SEO is optimizing your web pages for better ranking in search results pages (SERPs). Part of the SEO process is using keywords: words and phrases that describe what your content is about. Then Google uses that information to determine which content is relevant to a particular search query, and how the page should rank in searches for a particular term. That’s what gives a web page its search ranking. (It’s important to note that while keywords aren’t a main ranking factor themselves, [...]

Google's mobile-first indexing is finally rolling out: Here's what you need to know

Google's mobile-first indexing is finally rolling out: Here's what you need to know

It's here. After more than a year of waiting, the search giant this week announced that it is rolling out mobile-first indexing . Here's what you need to know about the new functionality. Mobile-first indexing is... First things first. What is mobile indexing? As the name suggests, mobile-first indexing is an indexing system under which Google will "predominantly" look at a mobile version of a site's content for indexing and ranking. The rationale for this is simple: most Google users now access the search engine through a smartphone so, where appropriate, Google should prioritize the content that mobile users see when it crawls sites. Google will still have one index It's important to note that Google has not created a separate index for the content it crawls using mobile-first indexing. The company will continue to maintain a single index. Mobile-first indexing is merely a change to the way Google adds content to that index. A lot of sites won't be affected Mobile-first indexing is an important development, but many sites won't be affected by it. Most notably, sites that use a responsive design won't be subject to mobile-first indexing because their content is the same on desktop and mobile. Also not impacted: sites that only have a desktop version and canonical AMP pages. The sites that will be affected by mobile-first indexing are those that use separate URLs for desktop and mobile users, and those that serve content dynamically based on device type. Those affected will want to heed [...]

36 Great Tips to Increase Your Website’s Conversion Rate

36 Great Tips to Increase Your Website’s Conversion Rate

Getting huge amounts of traffic to your website is considered great, but if this traffic is not converting then it is useless. In this article, I will share and outline 36 great ways to increase your website’s conversion rate and getting your visitors to take action by giving you their email address or make a purchase. 1. Fewer the Fields the Better In your email opt-in form, you should ask for as little information as possible as people generally don’t like to fill in lengthy forms. When I first started Startupily I had included first name, last name and email address in the opt-in form and noticed that I was only receiving 2 to 3 opt-ins per week. I experimented a little and just kept the email address section and saw the number of opt-ins I received per week increased to 10 and now on average, I receive 12-15 opt ins per week. 2. Add a Guarantee If you are selling something from your website you should include a no questions asked refund policy on all the purchases. This will reduce risk, people will trust your product and business and will increase sales. 3. Use Action Verbs in Your Headings When writing out calls to action you should try to use action words that spur visitors to take action on your website. The best action words I have tested are “grab yours”, “reserve your seat”, “limited time only”. 4. Use Client Testimonials Testimonials are a good way to show [...]

10 seo and design mistakes

How to Increase Keyword Ranking (With no Links or Outreach!)

There is one thing that can destroy all of your efforts to rank for keywords on the search engines that is often overlooked by many webmasters. It isn't bad content, bad keyword research, or a lack of links. No...

Although all of those things are essential there is something far more damaging, yet much easier to address that can destroy you.

Not testing your site to make sure it is friendly for both search engines and visitors.

On the infographic below you will find ten ways that webmasters can increase keyword ranking, simply by improving the usability of your site. Be sure to run your own site through the recommended tests to see if you have problems that you are not even aware of.

Infographic courtesy of

10 Seo Design Mistakes (That Will Cripple Your Business)

Chris Naish is the author of Internet Business Insights and likes nothing more than to goof off and watch Netflix, which unfortunately doesn't create income.

On-Page SEO | A Perfectly Optimized Page

On-Page SEO | A Check List for Optimizing Your Pages

In today’s complex digital marketing climate, SEO comes in different shapes and sizes. There is Local SEO, Technical SEO, On Page SEO, Off Page SEO and even specific tactics like Barnacle SEO.
Today, I am going to explain the differences between Technical, On Page and Off Page and provide you with a more thorough explanation about On Page SEO.
You can use this article to manage your SEO provider, spot check your SEO project plan and as a guide for optimizing each and every page on your site.
Technical SEO tasks aim to make it easy for search engine spiders to index your content and effectively crawl your site. These task items include setting up sitemaps, connecting your site to Google Search Console implemented Schema, to name a few.
Off Page SEO, is all of the tasks items completed on the web and not on your site. Think Guest Posting, answering questions on Quora and building links.
Ok, now let’s dive into On Page SEO, so you learn how to perfectly optimize your pages [...]

15 Search Engine Friendly On-Page SEO Steps That You Should Apply In 2018 [Infographic]

By Hannah McCann from

On-Page SEO is one of the most important elements of in digital marketing in order to grow any business’s online presence. Similarly, On-page SEO is one of the most significant SEO/Ranking factors when it comes to search results.

On-Page optimization is an ongoing process for any website in order to tackle the ongoing changing search engine algorithms.

If you are new or an expert and still want to get that perfect on-page optimization and looking for some practical strategies that you can implement on your website today, then you’ll definitely find this infographic really handy.

It’s just simple updated checklist for 2018 that will bring traffic from every article you publish on your website if you apply them accordingly:

on Page SEO

Original Article: