Inbound Marketing

The Basic Guide Of Inbound Marketing For Budding Entrepreneurs

Inbound marketing is quite promising, if you know to plan, strategize and execute it professionally. Converting strangers into readers and then turning readers into customers, converting them into your fans, is the basic strategy of inbound marketing. But as a beginner, this might seem confusing. But not to worry, as we bring you a brief guide that will set out the basic understanding of inbound marketing for all new entrepreneurs. 

Inbound marketing is more of a marketing philosophy. It was one of the very few, budding ideas, when digital marketing stemmed in the world of business. And although many new, advanced and much more stronger ways and mediums have come into existence, over the passage of time; inbound marketing doesn’t fall short of its power and grandeur. If done right, this marketing philosophy is quite promising, in delivering wonderful outcomes. 

What is Inbound Marketing? 

Inbound marketing is all about content creation. You create content for them, which they might need, anytime in the future. This marketing technique works through three simple phases:

• You magnetize the right people. 
• You build engagement with them, by proving a solution to their pain, so that they can buy from you. 
• And once they choose you, you go above and beyond measures to help them and guide them through their trouble. 

Customer service plays a huge role after the engagement. A wonderful and professional customer service acts as a marketing tool in itself. The buyers will turn into your fans and will market you onwards, in their social circle too. And we all know that word of mouth is very powerful. 

Understanding Inbound Marketing; it is not SEO:

As a budding entrepreneur, you might assume that inbound marketing is all about SEO, so it certainly is SEO. but it is not. There are different techniques involved in this marketing philosophy. The main aim is to attract, qualify and win customers with the help of amazing content that promises to help them. But to break it down, to be easier to understand; the aim of inbound marketing is to help rather than just sell. 

With the help of content, you are able to address your customer’s potential problems. You earn their trust. And if you are able to create helpful and engaging content more often, you will be able to even sell them something in the future because they trust largely by that time. 

This method of marketing outstands the conventional or traditional procedure of putting our ads and gaining attention. Inbound marketing is a very raw and organic way of gaining loyal customers or audience. 

Inbound Marketing Tips for Beginners:

The digital marketing industry has become quite overcrowded with the passage of time and thus, choosing the best method for yourself, might seem a bit tough. However, if you have chosen inbound marketing then you might be looking out for some piece of advice or tips and we have summed up the best ones for you, right here. 

As we have clarified what inbound marketing actually is, it is now time to look into some inbound marketing tips that will help you in better execution of this philosophy. Let’s dig in. 

1. Know your customer:

The basic foundation of successful inbound marketing is to know your audience or your customer. To make it effective, you have to understand the daily challenges your target audience is facing and the goals they wish to attain. When you understand your customer in this way, you are able to anticipate the confusions and queries they might have in their head on a daily basis. Your aim here is to provide them with a solution to their pain points and have an answer to their queries before they can even ask them out loud.

To do so, you need to define your target market and see which sector of the audience would be in dire need of the services or products that you are selling. Identifying buyer persona is going to require some time and it won’t happen without proper research and evaluation. You need to dig deeper into the daily challenges your audience is facing and see where they feel most helpless or in need of help. Dig deeper further and see what challenges they face in attaining the goals they have set for men themselves. What are they aiming for? How do they prefer to communicate and what skill set do they have?

Once you are able to understand your potential customer at a deeper level, you can drive good traffic to your website regularly and build some very loyal customers.

2. Build a website

Inbound marketing cannot be placed into action without a proper website. So if you don’t have one; you need to invest in one right away. Your product or service might be the magic wand that a lot of people would be waiting for. But if you don’t have a user-friendly website; it is all in vain. A hard to navigate website is nothing but a pain for the audience and they wouldn’t bother waiting for it to load or explore it by wasting a chunk of their time. What will they do then? They will simply move on to the next best website! You will miss out on a bundle of potential customers, leads and sales.

Thus to make inbound marketing effective, you need to invest in building an effective and user friendly website. Think like a user and then work on it. Make it compatible for all devices and make sure that it is minimal, eye catching and user friendly.

3. Value Driven and High Quality Content

Now, content is the heart of inbound marketing and if you aren’t planning it thoughtfully, this marketing will never work for you. Your content must drive value, should be attractive, useful and engaging. It can be a blog post, an infographic, video or whatsoever. The main aim is quality and the value you are offering.

If you are writing blogs, you need to make sure that they are high in quality and do not have grammatical or spelling errors. You can take help from Globex writing services to create meaningful and professional content for you as well.

Content is the basic driving force behind successful inbound marketing and if you don’t invest your effort and energy into it, it won’t ever be fruitful for you. To create meaningful content, you need to know your audience so that you can solve their problems or answer their queries through your content. And thus, that is the very first tip that we have lined up for you above. You can create content in any form, for example:

• Ebooks
• Blogs
• Videos
• Social media
• Paid advertisements 
• Landing pages 
• White papers
• Infographics 

The main aim must remain your customer, behind all the content creation. 

CONCLUSION

Inbound marketing puts the customer at the center of the entire strategy and gains their trust by offering them exactly what they are looking for. It doesn’t sell directly. It aims to build long-lasting, trustworthy relationships and customers. And thus, if executed in the right way, it is certainly more fruitful and flourishing than other marketing prospects and methods. 

by Nick Loggie

How to Use Inbound Marketing Most Effectively

What is inbound marketing? How do B2B businesses effectively deploy inbound activities? For an in-depth look at inbound marketing as well as why service industries should gradually shift their focus from traditional methods to inbound marketing before it's too late, read on in the article below.

What is inbound marketing? 

Inbound marketing is a way to naturally attract the world towards a brand through:

• Useful content is highly personal, helping the target audience to solve the problems that need to be found solutions while skillfully orienting them to decisions that are beneficial to the brand.
• Strong relationships with customers are based on trust, so that whenever they have a problem in a related field, they consider the brand as an expert to consult.
• Optimal experiences throughout the customer journey so that even though the brand value provided is slightly lower than the competition, the target audience still favors you because of the outstanding service quality.

In other words, Inbound marketing is a way for brands to help potential customers solve the difficulties they are facing through detailed advice and instructions, thereby gradually gaining trust, favor, and conversion. they become loyal customers and promote the business itself!

In relation to reality, it is easier to understand if you have a friend who is a doctor. Whenever there is an abnormality that cannot be seen by a doctor, with just one phone call, they can help you 'diagnose' and give appropriate advice. Most of the time, we will listen because they are experts in your 'blind spot'. 

Inbound marketing too, once it has confirmed its professionalism and high expertise in the field of operation, every proposal from the brand has weight and more or less affects the final decision of the customer. target image. This is like the same opinion, it's much more believable to hear from a teacher/celebrity!

The main activities when the brand implements inbound marketing

Inbound marketing is just a new methodology, in essence, inbound marketing is still deployed on unfamiliar platforms such as Content marketing, Social Marketing, Email marketing, and SEO.

However, instead of deploying sporadically and sporadically, these activities are coherently chained together through the CRM system - a system for collecting and analyzing customer data from which to establish formulas automation.

The main activities of inbound marketing will start from:

• Content marketing – useful content developed specifically for each target group
• SEO – helps the brand appear naturally in the eyes of customers through the process of meticulously analyzing the search needs of each potential customer group
• Social Marketing – bring selected content to potential customers through social networks such as Facebook, Linkedin, Twitter.
• Email marketing – nurture leads with highly personalized content to 'lead' them to decisions that benefit the brand
• Marketing automation – using automated methods to send email marketing or remarketing on social networks based on user behavior and pre-built scenarios based on historical data
• CRM integration – connect data from many different platforms from social, analytics, email marketing software to evaluate the conversion potential of the customer list through the scoring system. From there, weed out the low-viability objects and pass on to sales leads who can call for advice right away!
• And much more depending on the specificity of the business sector or the complexity of the business model!

Effective Inbound Marketing implementation process for B2B businesses

Inbound marketing is a process consisting of 4 main stages: attract, convert, close, and delight!

• Attract: Engage your target audience with in-depth content. When consumers are surrounded by the advertising matrix every day, it is difficult to 'squeeze' in their minds. Therefore, in order to 'catch' customers among hundreds and thousands of messages, brands need to share their insight into the information they are looking for. Thereby, not only affirming our professionalism in the field of brand activities but also gradually narrowing the gap with the target audience!
• Convert: Persuading the target audience to leave information to receive valuable 'offers' after being 'fascinated' by useful experiences. For example, documents, in-depth reports, product demos, registration for seminars or simply to receive incentives. Coupon code is one of the most potential industries that have a high conversion rate, and although you don’t run any coupon business, you should have at least 1 couponing program or event. 
• Close: Take care of and convert leads into customers through multi-channel experiences from emailing, remarketing to consulting contacts.
• Delight: Give customers a reason to come back and treat you as a source of advice and suggestions when needed. This strengthens the relationship and sets the stage for future deals

At each stage of implementation, the tools and platforms used will have differences in focus:

The process of implementing Inbound Marketing in the Attract phase

The first step when implementing an inbound marketing campaign is to become 'visible' in the eyes of potential customers through online channels such as Google, social networks, etc. To attract customers, at first sight, the business must first of all need:

• Build a persona. The prospect's portrait is a general picture of the concern/anxiety; Dreams/desires or unanswered needs that when 'right touch' will be the shortest way to bring the brand straight to the heart of the target audience. By grouping customers into typical stereotypes, this will be the premise for activities that bring a highly personalized experience!
• Analyze the customer journey map to find out how they make decisions, what are the barriers that prevent them from going to the next step. From there, by helping them remove these barriers, businesses will successfully bring customers closer to the brand!

After building a customer profile and understanding their behavior, the next step is to choose the right touchpoints to create opportunities for 'first encounters'! 

Conclusion

Above is the basic information about inbound Marketing, hope readers can understand the basics of Inbound Marketing. 

If you want to refer to more information, you can refer to many case studies, especially for those related to coupons, discount codes/promotions programs, because those are very good inbound marketing application models!

by Nick Loggie

Inbound Marketing - Advantages over Push Marketing

Marketing is changing! Potential customers are increasingly ignoring classic advertising. You have gotten good at simply blocking out annoying advertisements. You no longer want to be constantly "harassed" and advertised but want real added value.

Figures also prove this fact:

• 26.7% of households in Germany refuse to post direct mail.
• 24% of internet users use an ad blocker.
• 87% of viewers switch to TV advertising.

As a result, entrepreneurs and marketers must rethink their approach to still reach their target groups. Why should the classic methodology be used for marketing if customers no longer pay any attention to it? A method must be used that offers the customer an additional benefit. For this reason, we are introducing you to inbound marketing today.

This is inbound marketing!

The term " inbound marketing " is far less known in Germany than in the USA. Therefore, many are wondering what inbound means. What are the advantages of this marketing strategy over other marketing methods? We would like to offer you answers to these questions in the following article.

Inbound Marketing is a digital marketing method that should lead to potential customers finding the company / the products on the Internet themselves and this should be done through high-quality content. It is a pull marketing strategy for generating leads.

So, it basically means nothing more than increasing lead generation. However, not as with typical outbound marketing through measures that explicitly aim to actively disseminate the advertising message, but through attractive content. Outbound marketing is a push marketing strategy. This figure illustrates the different possibilities of out- and inbound marketing:

Inbound vs. Outbound Marketing

Classic outbound marketing measures have delivered increasingly unsatisfactory results in recent years. Most customers are rather put off by the flood of advertising messages and switch to draft. In addition, the cost of advertising is blatantly high. Not all companies - especially not SMEs - can afford this in the long term to acquire new customers.

In contrast, inbound marketing relies on high-quality content. This offers solutions and answers to specific questions, specific problems, and clear wishes for clearly defined target groups. This content, with the articles and content it contains, forms the basic structure of every inbound marketing strategy. They are intended to attract the attention of visitors. In the best-case scenario, lots of leads are generated and thus potential customers.

Inbound therefore means that the customer approaches the seller. It is about creating demand pressure. In this sense, it is less about what your company offers than about what your target group is really looking for. In online marketing, one often speaks of the customer journey. “The buyer's journey” - in which he goes through different phases. There is one sentence that you keep coming across:

The method of inbound marketing

In the first phase of "attracting" it is important to create interesting and usable content that gets the attention of the Internet user. They are published in the form of blog posts, newsletter marketing, social media posts, etc. Of course, this must be keyword optimized. You should use words that are searched for on Google and other search engines by the targeted buyer personas. In this way you bring as many visitors as possible to your website.

In the second phase, "converting”, it is important to convert the visitors to your content into leads. Leads can e.g., B. collected via forms, call-to-actions, and landing pages. So potential customers are z. For example, you are encouraged to leave your contact details to download a free e-book or white paper.

 The third phase, "Close”, is about converting leads into sales. For example, personalized newsletters can be used to achieve this.

In the last phase, “impress”, relationships must be cultivated, and customers must be emotionally attached to the company or product. "Impressed" customers can become ambassadors for the company.

Which advertising channels help me best with inbound marketing?

Of course, creating valuable content is not enough. You also need to market the content. That means they must be found. In the inbound area, this is best done via online marketing channels. In the following, we will introduce you to some of the instruments that you can use for your inbound marketing.

Content marketing / content strategy High quality content (articles, posts, guest articles, website, etc.) that stands out from the competition and offers the website visitor significant added value. Good and informative content is the best way to meet the needs of visitors.

Email Marketing / Lead Management

Once you have generated qualified leads, you can set up successful email marketing campaigns. But be careful: Don't shower potential customers with flat, annoying advertising emails!

Social Media Marketing

The social media channels should be used in a targeted manner. Eventually, an experienced social media marketing manager can create a well-thought-out social media strategy and then put it into action.

Conversion Rate Optimization

If visitors do not become customers, the marketing strategy has failed. So, it is essential to pay attention to conversion optimization and the CRM system at an early stage.

Search engine optimization / ads (SEO Marketing / SEA Marketing)

Without SEO Marketing no ranking on Google or YouTube.  This is now the second largest search engine in the world. Means: Without SEO - no new customer acquisition.

Online PR / Blogger Relations

Find a good influencer who will help you to promote your goods using Word of Mouth Marketing. That is much more believable than intrusive advertising messages. This then places you, for example, in his own blog. Blog marketing is becoming more and more popular and important because it appears more authentic and can therefore also generate potentially more interested visitors.

Inbound marketing is a bit like a steamroller: it is hard to get started at first, but once it is up and running, it's hard to stop.

5 tips for successful inbound marketing when acquiring new customers.

So how can good inbound marketing help you acquire new customers? We have put together a few answers for you. This know-how will help you to achieve maximum customer growth.

1. Attract visitors to your site with high-quality, relevant content. Plan this well before creating the content. Find the right target group and identify the buying personas.
2. A good target group analysis in advance will help you enormously. Just starting to write will not get you the result you want. If you have content written, you must give all the necessary information and instructions at the briefings. So, the writer can do a good job and create good content. A good article should summarize the main content of the topic and be interesting. It must make the visitor want more and lead him to your offers.
3. Motivate your visitors to subscribe to the newsletter, to register, to download a free e-book or PDF download in return for their contact details. This is the first impression the potential lead gets of you and your company. So really offer him something extraordinary that makes him want more. With this you can turn prospects into customers. Ideally, this phase is completed by a specific request.
4. You then can contact the customer, as he has given you the contact information voluntarily. In a sense, he expects a reaction, answer or email from you and your company. In addition, the advertising filter has been removed from the potential customer so that he is more receptive to advertising from you. But still be sensitive!
5. Turn your customers into promoters. Try to get satisfied customers to recommend your product to others (reviews, likes and re-posts in social media, etc.). Information spreads very efficiently, especially in social networks. This helps you to be more visible and therefore easier to find.

Conclusion and outlook

The big advantage in terms of new customer acquisition and customer growth with the help of an inbound marketing strategy is that the customers will come to you and your company. You do not push yourself like you do with push marketing. The potential customer was looking for you and found you. He now wants you to provide him with information about your goods, your company, or your service. You must not disappoint him now. It is important to keep him in line and to continue to provide him with high-quality content.

The potential of the inbound methodology is enormous. It could become the most widely used advertising strategy in the future. That means it could completely displace classic advertising strategies such as spam, flyers, and commercials in the future. There are opportunities, especially for small businesses.

This is because the adoption of advertising has decreased over the past few decades. Due to the increasing presence in everyday life, it hardly reaches people. Specifically, this means that many people distrust advertisements. As soon as they even remotely appear to be advertising, they will be blocked. This is where the greatest benefit of inbound marketing comes into play. The customer will find your product when he is specifically looking for it himself. So, it already has a direct reference and ideally belongs to your target group. As a result, he is more likely to be willing to buy your goods. It is precisely this advantage that could help in the future to replace the traditional Internet advertising strategies used so far.

by Nick Loggie

Implement the Inbound Marketing Process to Revolutionize Your Business

Time has changed, and so are marketing processes. Now for even starting a small business, you have to work hard and present yourself in the best possible way.

Social media has changed the standard of people. And now, people look for perfection even if someone is starting a small business at home. Due to advancements in technology and easy access to the internet people, search for small businesses on social media.

If they couldn’t find it on social media, they usually do not consider it and rather skip it to look for something present on social media. Now new business strategies are being introduced, and if you do not adopt them permanently. It means you will have no existence in the next five years.

To stay in the market or to remain a part of the business market you have to adopt the changing policies and business strategies. Now, the inbound marketing process is in demand. And if you do not use it to revolutionize your business in this era of digital media, it means you have to struggle to stay in the market.

What is inbound marketing?

Inbound marketing is the use of Hub Spot, and other social media handles like Facebook and LinkedIn. The outbound marketing strategies like making a list for sending emails or praying for leads are not outdated.

Now people are so busy in their life that they rarely go and check their mailbox to read your recent mails. So, what they do is to look at their social media accounts to see if you have posted anything recently.

Inbound marketing is a mainly online marketing and using social media platforms like Hub Spot. With the help of these platforms, the people in business collect the content of customers interest, align it and then post it on social media.

Inbound marketing is more of online marketing, and it naturally attracts customers at a faster rate than outbound marketing processes. Because now people usually do not respond to cold calls and lengthy emails.

They found it ubiquitous as they are more time-consuming, and people cannot afford to spend too much money on purchasing products. So, therefore inbound marketing is introduced to revolutionize the business market and help people saving their time.

Inbound marketing is not that easy as it sounds. It requires a hell of effort and marketing tactics to make your business successful. There are multiple things that you have to do for inbound marketing at one time.

You have to create content and have to take care of lead generations at the same time. When you create content, you have to do SEO Optimization of content to make it worth posting and for increasing lead generation.

For inbound marketing, you require a variety of marketing tactics like the use of social media, use of analytics, and lead management to revolutionize your business.

How can you implement inbound marketing?

Inbound marketing is not an easy job, you have to follow it stepwise. Here are the few steps for the inbound marketing process, and they include

1. Assess your business

You can start the process until and unless you have a clear picture of your business. For this 

Purpose, you have to ask yourself some questions related to your business. They include:

1. What is your budget?
2. What are your requirements?
3. What are your business goals?
4. What kind of sales increasing your revenue cycle?

All these questions help you in understanding the current state of your business. And also, what kind of tactics will increase your business value in the future. For example, if your revenue has been declining, you may want to reach out to revenue cycle management experts for advice.

2. Set your objectives

The next step after assessing your business is to set your goals and objectives. For this purpose, develop a picture of your business according to the demands of ideal customers. When you set objectives, you have to look at the buyer persona.

A buyer persona is the imaginary image of the ideal customer and how they wish to see your products. It is the fictional representation of real data, customer behavior and online customer demographics, and motivation to increase your revenue cycle.

When you set your objectives according to the buyer persona, more people come to your page, and you see your business revolutionize your business within days.

When you see where your customers hang out and how they evaluate products, you already decide what tactics you have to use to get their attention.

When you set your goals according to the lens of your customers you get to know what kind of marketing strategies will be suitable for your customers.

3. Make your company website

Inbound marketing is all about your online presence and how you cash it to make your business successful. For this purpose, you have to make your social media account or your company website to help people access you through the internet.

A company website is the first place people see, and it is the image of your company. It is the first place where your customers get attracted to you. When someone visits it, it only takes thirty and sixty seconds to decide whether they want to scroll it a little more or jump to another.

It is your responsibility to make it worth attracting and more engaging. You can do it by adding engaging content, blog posts, images, and videos to your website.

Blogging is a key source of attracting people, and you can do it by adding useful things and recent updates on it. When people read them, they show more interest in your products because they get all the required information in one place.

Generate relevant traffic

When you add content on your page regularly, there are more chances that relevant traffic will increase on your page.

SEO optimization and social media marketing help you increasing traffic because when you get more pay-per-click traffic, automatically gets generated. Not only this, but you also get relevant and targeted traffic on your page when you put engaging content on your page.

The digital marketing agency in Cairo also uses social media and content creation to increase relevant traffic on their websites and social media handles. It helps them increase their revenue cycle and sales.

Author bio.

Sheikh Adil is a keynote speaker on social media strategy, LinkedIn marketing & social media marketing trainer, MediaHicon digital marketing author, and SEO consultant for global organizations.

by Nick Loggie

Inbound Marketing for B2B SaaS Companies

What is Inbound Marketing? 

You can think of inbound marketing as a methodology that attracts customers by offering helpful and valuable content and experiences that are customized for them. 

It is opposite to outbound marketing in many ways which work by interrupting the audiences with content that may not always serve their purpose. 

Inbound marketing essentially focuses on getting customers to find the brand rather than the brand finding the audiences.

Importance of SaaS Inbound Marketing

The online sphere has given brands a kind of superpower. Marketers now know how to get people to click on things. On top of that, they also know how to get this action to happen organically in a free manner. This kind of knowledge is extremely important for new businesses in particular.

This is precisely what inbound marketing strategies do. They are not interruption-based. Rather they give customers the choice and the power to make informed buying decisions. All the efforts in inbound marketing align with buyers’ thinking, their purchase habits, and what they want.

For B2B SaaS companies, all these points are even more important as you’re selling an intelligible product. SaaS marketing brings on the surface the needs of a customer which they are not even aware of.

SaaS Inbound Marketing Strategy

1. SaaS Content Creation

SaaS's marketing strategies begin with content that must focus on customers. Meaning, it should take into account the behaviors, problems, and needs of the customers. 

Knowing all that begins with the right project management systems for marketing agencies like Function Point to track all your efforts and assign it to the right team members:

User Research

For SaaS businesses, understanding the buyer persona(s) is super important. A buyer persona is a model that describes your ideal audience. Think questions like:

• What does your target demographic of an ideal customer look like?
• What pain points do they have?
• How can your SaaS product offer a solution to that problem(s)?

Asking only these questions should paint a clearer picture of your ideal customers. As you go more into detail asking more questions, your buyer persona will get clearer.

Keyword Research

To conduct thorough keyword research, you must take care of 3 key principles:

• Stick with keywords relevant to both your audience and business.
• Pick keywords that carry enough monthly searches to turn profitable yet not so much competition that they become unmanageable. 
• Go with keywords that you can write multiple pieces of content on. 

For research purposes, you can use tools like UberSuggest, Google’s Keyword Planner, and SEMrush.

Developing High-Conversion Content

To create quality content, always start by observing the market and see what kind of content is ranking high SERPs. 

Look into things like - nature of content, structure, and keyword insertion. 

After you have an inkling of major topics and their formatting, you can either try to beat it by creating better, bigger, and more detailed content. Or, you can try to approach the content with a different angle/approach.

2. Content Promotion

SEO Optimizations

SEO for SaaS companies is a very broad topic. As a subject, it can be discussed for days. But, there are some key areas on which you must focus, such as:

• Mobile-responsiveness of the page. Make sure that the page loads within less than three seconds. Loading time more than that is a bad practice SEO-wise.

• Make sure to incorporate the keywords naturally within the content. Try to use semantically related words.

• Write structured content. Pay attention to grammatical errors and typos. Always write unique content.

• Pay special attention to backlinks. It’s good to have quality inbound links pointing to your site. However, if you try to get too many poor-quality backlinks, your site could face serious repercussions. Try to aim for 2-3 backlinks each month and make them high-quality.

Social Media Promotion

Social media promotion can be of two types: paid and organic. Organic content promotion happens when you have a huge number of followers. So, when you share something interesting, more people naturally feel like reading it and sharing it.

Paid promotion, as understandable, is when you pay for your social media advertising. Facebook’s Boost Post is one feature you can use for paid content promotion on this social media platform.

Influencer Marketing

Influencer marketing essentially involves reaching out to an influencer with a huge following or a reputable site and getting them to recommend your product and/or content. 

The goal is to reach an already engaged audience rather than you creating it from scratch. Every SaaS business needs to find the right kind of influencer and work out ways in which to get their product mentioned by the influencer.

One way to approach influencer marketing is to mention an influencer within your content and then reach out to them. It’s possible that they might just share back your content with their followers. But, for that to happen, you must churn out high-quality content.

Guest Posting

Guest posting involves reaching out to reputable sites within SaaS niche and pitching a topic to them. Guest posting (although time-consuming) can be quite an effective way to secure quality backlinks. 

3. Optimizing Conversions for Your Content

When you reach a point where your monthly search volume is over 1000 visitors, it’s now time for you to turn those visitors into leads. 

Using e-mails is one way to do that. Come up with ways in which you can capture your user's email address by creating landing pages and asking for free trials.

The thing is, social media platforms can delete your page without any prior warning. In the same way, Google can also de-index your site any time. In the middle of such uncertainty, emails are the one thing that will stay with you.

Here’s how you can go about converting your visitors into leads with the power of email marketing:

• Offer premium content - The content could be an ebook, a checklist, or some kind of long post that addresses users’s pain points. Make sure that it’s high-quality and well-researched. Before sharing the content, ask users to share their details like email address, etc.
• Offer free trials - This is something that every SaaS marketer should do. Offering free trials of your product gives people a chance to test drive the product before committing to it.
• Create landing pages - A landing page can be anything such as something describing your product’s feature. Make sure that your content is actionable and includes relevant CTAs to prompt an action.

Bottom Line

Inbound marketing for SaaS marketers (if done rightly) can turn out to be a cash cow. Hopefully, this post helped shed some light on how to leverage inbound marketing the most.

by Nick Loggie