You may have read it many times that doing the SEO right is really important. On page SEO optimization is the first thing to start with. In the past couple of years, due to Google algorithms, many we…
The easiest and cheapest way to promote your app is to have brand fanatics do it for you. Here are just a few mind-blowing stats: 92% of consumers believe recommendations from friends and famil…
Worried about a strong competitor already ruling in your target market like a lion? This example of Nirma’s marketing strategy will surely be helpful to you. In India ‘Surf’ by Unilever was synony…
There are a large variety of marketing platforms out there today. Email, web push, in app messaging, social media, and more. It can be difficult for businesses to determine what the right digital ma…
In a previous role, I was the Product Manager responsible for driving growth and subscription signups for a direct to consumer Mobile app. I did market research, gathered customer insights, priced the…
Last week, I wrote a throughout article considering my experience with The Hustle’s milestone referral program. I like this article, but I feel that there is more into milestone referral programs tha…
Merging two businesses can seem like a crazy proposition at times. This becomes especially true the larger the businesses become. There are so many issues and points to consider when thinking about …
One of the main reasons I decided to quit my job to join Partoo was that after two years of existence, Partoo was profitable, growing and employing 10 people, all while remaining entirely self-funded.…
Some people seemingly default to easy-to-measure marketing channels such as pay-per-click advertisements rather than choosing other channels such as print and television advertisements, whose effectiv…
by Robert Kilonzo Did you know that you can drastically increase your sales with just a few tweaks? This is what growth hacking is all about — It is about leveraging your existing resources…