Whatever instincts got ‘expert’ content marketer, Mark Schaefer, to identify long ago the position we find ourselves today was definitely one of a seer. When he raised the alarm of a “content shock…
By: Kimberly Gray “God invented black people and black people invented style.” — quote by George C Wolfe Fashion Week left me with some mixed emotions. It is always empowering to see faces of co…
If you write online, you claim at least two goals: attracting new visitors and retaining existing ones. The challenge lies in how to accomplish those aims. You could write all the trendy articles …
By Jack Knopfler In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” This couldn’t be more true for infographics, which became a highly popular and ef…
Dear Reader, What is branding, anyway? It is regularly tossed around by both amateurs and veterans in the marketing and advertising field as if it was some hot, sexy stuff right out of Hollywood and …
Twitter Twitter has become like that player everyone is tired of. He has been on the team a while and hasn’t really improved. Meanwhile, there is all this exciting new talent on the roster. But thi…
A new report from TwentyThree, a video marketing automation platform, studied over 1.5 million videos to better inform marketing and content creation teams about preconceived video myths. See ful…
So many SEO companies, so many offers, so many promises, so few spots at the top 10 results on Google — such is the reality of SEO. It’s confusing, it’s daunting. And to make matters more complex, the…
When it comes to content marketing, small business owners need to do it all — post engaging content on social media, respond to online reviews, and be experts in email marketing to stay top-of-mind. T…
Back in the 80's I worked for a company called Chomerics. Chomerics were leader in their field and they led the market worldwide for their niche. The problem was that their product although relative…