9 DIY Digital Marketing Techniques to Promote Your Startup Business Yourself

You may be tempted to hire an expensive digital marketing agency as a startup entrepreneur. While this is often the best option for many companies, it’s not always feasible if you’re starting as an entrepreneur. Instead, several DIY digital marketing techniques can help promote your startup business and save money simultaneously. Among several DIY digital marketing techniques, some of them are listed below:

Refer to Online Sources for Promotion Strategies

The most important thing you need to do is to create a website for your business. You must have a website where people can find all the information they want about your company and its products.

You can refer to online sources to promote your business and improve your digital marketing skills. There are a lot of useful blogs and podcasts where you can get tips on how to promote your business. A digital marketing blog is also a great way to get your name out there because people interested in digital marketing follow these blogs with high zeal. 

They’re usually looking for tips, advice, and resources that they can use to improve their digital marketing practices. Also, there are many forums where other entrepreneurs share their experiences and tips. You can also sign up for courses provided by experts in the field.

People spend most of their time online these days, so you must use this opportunity to reach out to them through social media platforms such as Facebook, Twitter, etc. In addition, it will help you connect with more customers online, which may lead them to become loyal patrons soon.

Guest Blogging

Guest blogging is an excellent form of content marketing. It’s a method that can help you build links back to your site. It is necessary because search engines use link metrics as one of the primary ways to determine the authority and value of websites in their rankings.

Also, you can use guest blogging to share your expertise with an audience outside your network. It builds trust within that community, which means they may be more likely to buy from you later when they see that other people trust you.

Use Social Media to Get Noticed

Social media is a great way to get noticed. It’s also a great way to reach your audience, build your brand and reputation, collect feedback from customers, and get feedback from competitors. In addition, the social media platform is where people spend a long time. With over 4 billion people active on social media and expected to reach 6 billion by 2027, you must have your presence here.

Social media works best when you nurture long-term relationships with customers. Therefore, your social media strategy should focus on providing value through relevant content so people can share it with friends. These new people can turn to become new potential customers for you or your business.

Take Advantage of Google My Business

Google My Business is a free tool that helps you manage your online presence. It helps connect with customers, get found in Google Search, and manage your online reputation by allowing you to create and publish business information, photos, videos, and more.

In addition to the SEO value it provides for local businesses, Google My Business also helps businesses grow their audience on other platforms like Facebook or Instagram by offering suggestions on how to do so. For example, you can add links directly from within the dashboard and share your location with other apps if they offer inter-app integrations.

Optimize Your Website for Search Engines

Optimizing your website for search engines is an important part of marketing your business.

If you want to be found on the internet, you need to ensure that search engines can find your site and rank it appropriately in the results.

There are a lot of things you can do to optimize your website for search engines. Here are the top 8 tips here:

  • Keep your content up-to-date and relevant
  • Use keywords in your title tags and meta descriptions. Make sure that every page has a unique set of meta tags that describe the content on that page.
  • Use keywords in the first 100 words of your article. Then, add keywords to the title tag, header tags, and body content of each page on your site.
  • Make sure to include a sitemap file in your site’s root directory
  • Include relevant images on each page of your site
  • Ensure that any external links on your site are relevant and appropriate
  • Don’t cram keywords into content unnecessarily; this will come across as spammy and can get you penalized by search engines
  • Use internal linking throughout your site so users can get around easily from one page to another without having to click through too many links simultaneously.

Create Viral Video Content for YouTube, Instagram, TikTok, and Facebook

The next step is to create viral video content for YouTube, Instagram, TikTok, and Facebook. Your goal must be to make a video that will resonate with your target audience. A good way of doing this is by having an interesting and engaging video. If you’re not sure what kind of videos would appeal to your audience, take the time to research other similar companies in your industry or market segment.

You must think again about posting promotional videos on social media platforms. For example, TikTok has more traffic than Google. TikTok was ranked seventh among social media platforms in 2021 and, within a year, reached the first position in 2022. However, you must choose one according to your targeted audience.

Use PPC to Drive Relevant Traffic to Your Website

PPC (pay-per-click) advertising is one of the most direct ways to get targeted, relevant traffic to your website. PPC ads are considered affordable, but

The idea behind PPC is that you bid for space on Google and other search engines so that your ad will appear next to all their results when people search for related terms. Then, when someone clicks through from your ad and visits your site, you pay a certain amount of money for each click.

Get Started with Email Marketing

To promote your startup business, you need to be able to send out emails to people who are interested in what you have to offer. Therefore, you need easy and effective email marketing services for constant contact.

You can also use email marketing to keep in touch with customers who bought from you and answer their questions after purchasing a product or service from your company. Email marketing has been around for a while now, but it’s still a very effective tool for building brand awareness and driving traffic back towards the site.

Measure and Know Your Results

There are plenty of digital marketing techniques that you can use to promote your business on the cheap. But before you start spending time and money on these strategies, it’s necessary to have a good understanding of your audience and goals.

Start by tracking and measuring the results from each campaign. There’s no point in doing something unless you know whether or not it worked. It helps ensure that your efforts are effective and efficient. 

Once you’ve collected enough data about what works best for your target audience, try adjusting some aspects of your marketing plan accordingly. For example, if it is found that shorter videos are more effective than longer ones, then consider making short videos with enough information. Also, stop experimenting with every video all the time.


There are many ways to market your business without hiring a digital marketing agency. You can do it yourself, hire a freelancer, or use an online platform. If you have the funds and the time, you could even decide to hire someone full-time. As long as you’re willing to put in the effort and know what you’re doing, there’s no reason why your business shouldn’t succeed.

Digital marketing can be expensive and time-consuming, but there are ways to promote your business without hiring an agency. Now that you know these DIY techniques start getting your startup off on the right foot.