There are several reasons why businesses should consider a headless CMS or content management system.
Among these reasons are the need to use the content for different channels. It also provides enhanced customization or relief from a cluttered or unconventional platform.
How a business or brand will manage and store content for products and articles is vital. It affects your site and application performance and your conversions.
That’s why some businesses will want to look beyond traditional CMS.
What is a Headless CMS?
Before we start, let us first define what is headless CMS.
In a nutshell, headless CMS is a content management system that allows you to manage and write your content. It also allows you to access your content using an API.
Now that we know what a headless CMS is, here are eight convincing reasons you should adopt a headless CMS solution:
Omnichannel Selling Support
E-commerce is an excellent example of the need to publish your content on different channels.
For you to provide a customer-pleasing or business-differentiating buying experience, you need to ensure product information. It does not matter whether it is on a website or a mobile app.
Most e-commerce businesses use a “coupled” platform that makes web pages, has its database, and then admin dashboard.
Meanwhile, with a headless CMS, all information is not stored in a single database. Instead, you can find everything in a single interface.
It acts as the infrastructure of your content, managing, and storing it. Your content will also be used in your site, mobile app, or on Facebook.
Because it is API driven, it allows you to create your presentation front head or layer.
Apart from the ability to program your language, developers can create a site without confirming any proprietary development constraints.
You can use and reuse a single piece of content or integrate it with different presentation outputs. This allows for faster project completions.
A headless CMS will provide a secure and easy integration with your existing business systems. Moreover, because it does not have a stable structure for your code, developers can code for any integration.
This allows them to be flexible to incorporate more complicated systems.
A headless CMS will incorporate your existing website with any complicated system. As you know, third-party applications are vital for your site’s success.
You can do specific tasks like online payments, accounting, or marketing using third-party applications.
Using a headless CMS, it is easier to connect your site with a front-end system. That’s because it is an API, which allows you to manipulate the content you receive.
When we speak about CMS, security is the main priority. But the most used CMS in the world is notorious for security breaches.
When utilizing a headless CMS, there is no need for a content management admin on top of your site.
All you need to do is to configure all the components in building a website. And you do not need a database to do that.
Thus, you will not need storage. And when you have no storage, there is nothing to breach.
Tailored Users Experience
Every year, brands raise the bar high and work on improving their user experience. So, as these standards rise, so will users.
You can use a headless CMS, offering digital tailored experiences across all types of devices.
This ensures your features for e-commerce, user-loyalty, and product information offer the same omnichannel experience. A better user experience turns users into fans, and eventually, become advocates for your brand.
Apart from that, a headless CMS helps answer accessibility. It assists developers who struggle with web accessibility to be compliant and offer the same level of experience to all users.
Increase Agility and Shorten Time to Market
The digital age is transforming many industries, up to the point that agility is not already considered an advantage, and instead, a necessity.
This allows businesses to launch more digital initiatives, as well as test new ideas a lot faster. They also expect to launch just in a matter of weeks, and not months.
Now, with a traditional CMS, you need to take a static HTML prototype. Then, convert it to a format used by the CMS.
Meanwhile, if you are using a headless CMS, it is possible to launch a static site and then make it dynamic, step by step. You can start with your news section or blog, go along with your product catalog, and then finish it by making your Contact Us page content editable.
It will be cost-effective on your part to build new functionality. That’s because a headless CMS needs very little technical involvement on your part.
Let’s say your marketing department wants to build a new series of product mini-sites. They do not want to depend on developers to come up with CMS based templates.
Instead, the marketing team can work straight on the CMS, and craft a mini-series when needed. This helps reduce your upfront costs.
Allows You to Focus on Your Business
Spending a lot of time worrying about CMS is distracting and time-consuming on your part.
Using a traditional CMS structure will take your focus on what’s important and that it is your business.
Headless CMS allows you to use your time and resources wisely in growing your business. By being a multi-tenant system, you can fully manage and upgrade it for you.
Over to You
Apart from the reasons mentioned above, there are other reasons why your business needs to consider switching to a headless CMS.
The most important thing that you need to consider will be how you will store and manage your content. It does not matter whether it is for blog posts or your online store.
This can have a significant impact on websites, app performance, and, ultimately, conversions. As marketers, it is high time that you go beyond your comfort zone and take a step beyond the traditional CMS.