Whether or not you have a large audience, one thing remains clear ‒ there are always a lot of prospects out there. Thus, you have the opportunity to expand your reach.
A great way to differentiate yourself from the rest of your competitors and stand out is through your brand. Your brand makes you different and unique. So, how do you build brand awareness?
First, you need to understand what brand awareness is.
What is Brand Awareness?
Brand awareness might seem a vague concept to begin with, but that does not mean that it is not valuable.
According to Marque Branding Agency Auckland, brand awareness is incredibly crucial, especially for businesses’ overall success. It has something to do with your company’s reputation, which is one part of achieving your marketing goals.
Branding allows you to attract more customers, retain the old ones, and stand out from the rest of the pack.
But before customers could able to recognize your brand, they have to know that your business exists, a.k.a. Building awareness around your brand.
So, how can you build awareness for your brand?
Invest in Advertising
By now, you might also have come across ads on various platforms. In fact, you have to invest in advertising, but you also have to ensure that you are using the right channels.
Both Google advertising and social media ads are fantastic ways to boost brand awareness. All you need is a multi-media content (e.g., image or video) and an ad copy that will resonate well with your audience.
You might want to include your brand logo as well. Even if subtly placed on the corner, it’s an excellent strategy to boost brand awareness. You want prospects to recognize your logo, so place it anywhere and everywhere you can.
Moreover, you can also run ads with Google AdWords. You have two different options when creating ads on this platform: Display and search ads.
Display ads are the ones that you see on sidebars and banners on other sites. Meanwhile, search ads are text-based, and the ads that you see when you use Google to search for something.
To boost brand awareness, you should be using target keywords, while the ads should be cohesive with one another and with your site. That way, whenever someone sees your ad, they won’t be confused.
Also, make sure that you are using the same types of colours, fonts, imagery, and logos in all your advertising efforts to strengthen brand recognition.
Prioritize Customer Service
Have you ever encountered a horrible customer service from a preferred or trusted business?
Mind you; there are instances wherein a negative customer service experience will compel the person to think whether or not to transact with you again.
On the other hand, if you go out of your way and provide customers with the best kind of customer service you could offer, such helping them resolve an issue, then you are keeping them happy.
Keep in mind that satisfied customers are likely to leave positive reviews or recommend your products to their family and friends. In relation to this, a lot of people consider the recommendations of their friends and family before ultimately making a purchase.
In every aspect of any business, consistency is always key. The same thing goes with brand awareness.
So, with whatever you do, the branding of your company should always be there. The colours you use, logo, name, and brand personality should be coherent no matter what channel you are using.
Take it from big brands like Coca-cola and Nike. There is something common with how both of these brands present themselves. They always manage to stay consistent.
Establish Social Media Presence
Social media is a fantastic platform where you can build social proof and boost brand awareness.
If someone likes your brand on Facebook, they can then invite their friends and family to do the same ‒ thanks to the “invite” button.
If you have great content, then it could also be shared, exposed, and retweeted to an audience that lies beyond your following.
Social platforms like Facebook are also excellent in acquiring ratings and recommendations. And social proof benefits your business in the long run because it assures your past and existing customers that you have a trustworthy brand.
Build a Content Marketing Strategy
Another strategy that you can use is to tap into content marketing to improve brand awareness. Not to mention that it is a great form of inbound marketing.
You can improve your content marketing strategy by creating content that is high-quality, useful, and relevant to your market. This can be in the form of infographics or a blog post.
Create a type of content that will provide your readers’ value, and you will find that you are reaping the benefits in the long run.
Partner With Other Brands
Working with other brands to promote an event, do a webinar series, or come up with a joint press release will improve your online visibility by making just half of the effort.
It is also a great way to boost brand awareness and can be done even if you are on a budget, so long as you know how to do it right.
Create a Referral Program
Doing a referral program is a fantastic way to gain more customers and improve brand awareness.
If you already have loyal brand followers, then provide them with an opportunity to share your brand with friends. And if someone refers to your brand with a friend and receives an incentive in return, it is a win-win situation.
Over time, you will be able to convert these people into loyal brand evangelists.
Over to You
To improve brand awareness, you need to have the right strategy in place so that you will continually grow your brand in the long run.
Building brand awareness is not a one-time effort, either. You need to put in a consistent effort to see the results.
With the brand-awareness tips listed above, we hope that you will be able to achieve success for your business.
Also published on Medium.