6 Smart Things You Can Do with Email Signatures to Boost Marketing

6 Smart Things You Can Do with Email Signatures to Boost Marketing

Email signatures are at their peak in past few years. They are now one of the important marketing tools that brands can use to boost their image and drive more leads for sales. But, it’s not always being used correctly. Many brands don’t realize that there are so many things you can do with email signatures to boost your marketing. This blog will help you to learn more about the importance of email signatures and how you can use them to grow your business.

Why Email Signatures Are Important?

Email signatures are an overlooked but important part of the email marketing process. They have the power to build trust, increase brand recognition and help you connect with your audience.

They’re also a great way for you to fill your contact list with new leads if your business is B2B or B2C. In fact, according to a study by MailChimp, nearly half of all Americans (46%) would be more likely to buy from brands that include their name in their email signature block.

You can use email signatures to:

  • Build trust by showing off your company’s mission statement and values
  • Share social media profiles so people know where else they can find you online
  • Share company news and updates so customers feel connected with your brand

In fact, 91% of people say they are more likely to buy from a company that uses email signatures, according to a study by Return Path. So, when you combine all these stats together, it’s clear that email signatures are a powerful way to build trust and drive sales. But what exactly should go in your email signature? Here are some best practices for creating an effective one:

1. Add a personal touch to your email signature

Adding a personal touch to your email signature is one of the best ways to boost your marketing. Not only will your business benefit from it, but it will also help you connect with your customers on a more personal level. Your email signature is an extension of you, and it should reflect who you are and what you do. It’s important that when people look at your emails, they know exactly who they’re dealing with and that their needs are being met by someone who cares about their business as much as they do.

To create a professional email signature that attracts attention, consider including some of your personal interests in the signature. For example, if you like camping or hiking, simply adding that fact can make you more likeable to potential clients.

2. A picture is worth a thousand words

Your email signature is your first chance to make a great impression on potential customers. If you want to boost your marketing efforts, consider adding a picture.

Here are some tips on how to use an image in your email signature:

1. Use an image that represents your brand or business.

2. Make sure the image is relevant to the content of your email.

3. Choose an appropriate size for your images so that they don’t take up too much space and make it difficult for people to read the text in their inboxes without scrolling down first.

4. Experiment with different designs until you find one that works best for you and your audience!

3. Use your email signature as an RSS feed

If you’re not already using your email signature as an RSS feed, you should be.

The concept is simple: offer your visitors a convenient way to subscribe to your blog updates. By collecting their email addresses and providing the ability to receive blog posts via email, you are making it easier for them to stay up-to-date with your content.

This is accomplished by including an HTML version of your RSS feed in your email signature line. This allows people who are interested in following your blog to easily do so.

4. Link to your latest blog post, video or podcast

By linking to your latest blog post, video or podcast at the end of every email, you are helping your subscribers stay up-to-date with your content. This is an easy way to ensure that they do not miss out on any of your new posts and/or podcasts.

For example, if you write a blog post about social media marketing, then link to it in your email signature. This way, when people get an email from you and open it up in their inboxes, they will see a link to your latest blog post right there at the bottom of the email. They will be able to click through directly from their inbox without having to search for it on Google or visit your website first.

5. Link to your reviews and testimonials

This is a great way to drive more traffic to your brand and increase conversions. Make sure that you link to both positive and negative reviews so that people can see what others think of you as well as know what they’re getting into when they purchase from you.

6. Share the location of a specific page on your website

When it comes to email signatures, one of the most common uses is providing a link to a specific page on your website. You can do this by including the URL in your signature. You can also add some text that explains what the link is for if you feel that it’s necessary or appropriate. For example:

“Click here to learn more about our products. We’re sure you’ll love them as much as we do!”

In this case, we’re using a call-to-action to encourage people to click on the link. You can also use CTAs in your signature if you want to add some urgency or make it clear what action you want people take when they visit your site.


The takeaway is clear: don’t underestimate the power of email signatures in your business. They can help you create and maintain relationships, establish credibility, and build trust with potential clients. So be sure to integrate these six tips into your digital marketing strategy!