6 Expert Marketers Share Their Top Secret to Get Executive Buy-In
Getting executive buy-in is a massive challenge for marketers—and it’s just one of several major challenges holding them back. Recent surveys from organizations including Gartner , Content Marketing Institute and The CMO Council continue to prove that marketing strategy is a massive pain point for marketing professionals. More intelligent insights and access to smarter marketing technologies have led to a state of complete analysis paralysis. So, how can we bring data, technology and talent full-circle with a performance-driven marketing strategy? After a bit of research and deliberation with my internal team, it was clear that we needed to bring in the undeniable experts for this conversation. So, we asked top marketing minds how to solve for this problem—zeroing in on team alignment, goal setting, campaign reporting and more. Top marketers weighed in, and they had a lot to say. So, we’ve created a three-part series to cover all key pieces of a performance-driven strategy. Read on to see what the experts recommend. Align Expectations Across Departments—from Marketing to Leadership My belief is that a performance-based marketing strategy starts with your company’s purpose and values—what you stand for. If everyone in your company is truly bought in to helping the people you serve to the best of their ability, then everything else, including your marketing, sales, customer retention, and product development, will fall into place. This starts with leadership. If leadership has a short-sighted “get me leads and customers” mindset, then everyone that works for that leader will try to […]
The Power of Visual Branding: Unifying Your E-commerce Presence
In the competitive realm of e-commerce, establishing a robust brand presence is pivotal for…
0 Comments4 Minutes
The role of SEO experts: discovering the potential of your online presence
The role of SEO experts: by means of such a reach out you might get across the power of your web…
0 Comments6 Minutes
Securing HealthTech Data: Cybersecurity Essentials
The healthcare sector is currently in a digital boom. HealthTech invention has changed in such a…
0 Comments10 Minutes
Ecommerce Marketing Strategies for Creating a Successful Online Store
As the business world is quickly being transformed by online commerce, marketing that generates…
0 Comments6 Minutes
Search Generative Experience Optimization: The Future of Online Discovery
The world of digital marketing and user experience is constantly evolving, and businesses of all…
0 Comments6 Minutes
What Does the Future Look Like for AI-Powered Social Media Marketing?
Although AI is already significantly influencing the success of marketing campaigns on social…
0 Comments5 Minutes
Audience Targeting: Digital Marketing Strategies for E-Commerce Success
Do you have an e-commerce business and want to retain your customer base? This article is for…
0 Comments11 Minutes
AI-Powered Automation. Revolutionizing Business Processes with Power Automate
Automation is a thing that is used by enterprises to boost their business productivity and…
0 Comments9 Minutes
Comments are closed.