Digital marketing is a long game that is dependent on content curation and a strong understanding of the SEO realm created by Google. Even though there are great pioneers and experts in the digital marketing world, the fact is that regular digital marketing execution gets off track all the time.
Digital marketers come up with fresh ideas and strategies. Still, in the course of execution, they grow and evolve, so that they can accommodate the SEO situation that they are going to manage.
But here is the best time for you to sit down and take a break from everyday strategy execution humdrum. Now that you are working from home, let’s begin discussing the practical and straightforward solutions to reboot your digital marketing strategy that you can do in this time of quarantine.
1 The Power of Social Media
As everyone is at home, this is the best time to tap into the power of social media. Use your company’s social media profile as a highly authentic hub of information on the disease and how it may affect the day to day life experiences of your audience.
If your brand is focused on recreation, then you can develop content ideas on how to help your clients have more fun quarantine all over the world. As people are staying at home right now, they are likely to engage well with your content.
You will develop a more substantial audience connection and retention. You will also find many ways to engage your audience with your product. If you are a skincare brand, then you can develop content about how to use your products for better skincare during the quarantine.
2 Bring Your Business Online
It’s astonishing to most of the modern world, but there are still businesses in this day and age that are not present online. If you are one of those blessed business owners, do us all a favour and use this break to change all of that.
Make a Google Map entry for your company, retail outlets, and storage facilities and make your business known to the world. The reason to do that is if you are mapped on Google Maps, then your retail shop shows when the customers search for your products automatically.
You can also use this time to open your social media accounts and develop content to be regularly posted on social media accounts. You will see that the accounts are a great way to establish a brand identity and allow your customers to know your thoughts on your niche.
3 PPC is a Good Idea Right Now
People are free and available to scroll through social media endlessly. They will be able to click on your ads far more now than ever before. That is why, even though most people would advise you against PPC in typical situations, they are a great thing to try right now.
So for example, for Birds of Paradise linen brand you should not have one campaign; instead, develop more than two campaigns at least catering to different types of audiences. You will be able to find a better way to make your audience connect if you check out the results of your campaign.
The campaign that was run most effectively will also be the one that will get you the most reliable number of customers once daily life has gone back to normal, and individuals are busy again.
4 Competitor’s Analysis
In the busy daily life, as long as digital marketing is working, who cares what the competitors are doing. But all of that can change when you are at home and are free to do some research. So open your Ahref and SEMRush accounts and conduct a detailed analysis of how competitors are developing a digital marketing strategy and how they are successfully performing it.
Also, make sure that you conduct a detailed analysis of the social media campaigns that your competitors are running these days. An excellent social media strategy in modern times is the game changer and will bring you all the clients that you may need.
5 Get Ready for the Post Quarantine Bounce Back
When the quarantine ends, the world will come back to normal. People will come out of houses, and the retail market will boom. If you develop a robust digital marketing strategy right now, you will see a boom in your business at that time.
Always remember that the digital marketing strategy takes more than a month to take effect in the online world. If you genuinely want to enjoy the riches of a bouncing economy in the next few months, you have to launch a robust digital marketing campaign right now.
6 Special Offers Are Good
It is a bit surprising that we are telling you to place special offers when no one can go out to buy anything. But people are getting this delivered to home. So you can have special offers to customers who get products delivered to home or come to pick them up from your ship.
These offers will allow the customers to try your products when they are sitting peacefully at home. It will enable them to remember your products in the long run and try them again for the full year.
Especially if you have any products that are ‘rotting at the storage’ so to speak, now is the time to take them out and see if they can be sold at a reasonable discount.
All in all, there are many ways to use this painful and dangerous time in a way that helps you and also allows you to grow your business. Try to understand that an excellent digital marketing strategy looks at least half a year ahead, so you can use this time to design content for the end of summer and keep it aside to use later.
These are simple and easy to do steps that most marketers do not take as seriously as they should. We are here for any guidance that you may need, share your thoughts in the comments section.
Emma Thomas is a content writer and a copywriter who specializes in writing marketing blogs and sales pages. A writer by day and a reader by night, she can be often found picking cherries in summer Afternoons
Also published on Medium.