6 Crucial Reasons Sustainable Packaging Yields Better Customer Experience

6 Crucial Reasons Sustainable Packaging Yields Better Customer Experience


Sometimes, a good product is not enough to win over customers. Shoppers these days want more than just the quality of the product. They are also searching for brands that align with their values.

That’s why the demand for more efficient and sustainable packaging is constantly growing. And what better way to show that you are eco-conscious than using sustainable packaging? 

In this post, we will walk you through the crucial reasons sustainable packaging can lead to better customer experiences:

1. The face of your brand

Whether you are using eco-friendly boxes or bioplastics, your packaging serves as the face of your business. As such, you need to develop a packaging design that represents your brand best.

This also provides an excellent opportunity to put your UX design skills into good use. That way, your customers can quickly associate your product with your business, thanks to how your packaging looks. It should also reflect the values you stand for.

Investing in slick packaging not only makes your products and brands easily recognizable. If you are the first to come up with the design and process of creating a sustainable packaging, consider patent registration.

Lastly, sustainable packaging makes your brand and your products desirable. This allows your customers to understand better your products, target audience, and brand message.

Doing so makes the entire buying process an experience in itself.

So, focus on injecting the simplicity of your packaging. Choose unfussy designs and colors that succinctly match your brand and message to your target audience. 

Whether you’re selling clothes or luxury items, marrying these elements in your packaging design makes you stand out for the right reasons. It can also lead to a more positive customer experience.

2. Attracts many shoppers

A brand with a commitment to sustainability stands out from the rest of the pack. In fact, according to a 2020 article, 75% of customers are willing to pay more for sustainable packaging.

It can be challenging for people to look for affordable products that don’t negatively impact the environment. By adopting more sustainable packaging, you’re making your customers’ choices a lot easier. 

Going green with the packaging materials you use also decreases your carbon footprint. This is in addition to allowing your customers to shop online and make cashless transactions. It also establishes your brand as a forward-thinking company that values the planet. As such, your brand will resonate with consumers who prefer to transact with environment-friendly businesses.

That said, Nairatips advise that you include the fact that you’re using sustainable packaging in your digital marketing campaigns. You can also include this messaging on your e-commerce store.

3. Social responsibility

Businesses can help the community on a larger scale. This explains why some companies have a non-profit foundation that helps bring kids to school.

However, social responsibility does not necessarily mean having scholars. Instead, you can do your part in saving the environment.

Just take a look at Walmart, for example. They recognized their influence and have taken steps to a more leadership role in sustainable packaging.

The company aims that by 2025, they’ll have 100% recyclable, reusable, and compostable packaging. With big retailers making bold statements like that, many brands doing business with Walmart take notice. 

This is also why many brands are shifting to more sustainable packaging, as it can make or break them in the long run. 

4. Free from allergens and toxins

A majority of biodegradable packaging options are non-toxic and allergy-free. Sure, there aren’t that many manufacturers of biodegradable packaging options. But that doesn’t mean that they don’t exist.

One of the reasons is that more and more people are concerned about the toxins that come with plastic packaging. And we all know that toxic chemicals are not suitable for our well-being. 

Luckily, bioplastics are not made chemically. Instead, it is made by converting sugar into plastic through dissolution and the use of chemical compounds like resin and polyethylene.

It’s one of the factors that informed customers need to consider when choosing from the brands they want to purchase from. 

5. Marketing asset

Sustainable packaging isn’t just a great marketing asset but also an important selling point for your brand. More and more people care more than ever about the overall impact of their purchasing habits. 

In fact, studies show that 62% of shoppers will more likely purchase from a brand with sustainable packaging. 

For instance, several retailers are offering the same product. However, you are the only one that uses sustainable packaging. 

In the eyes of environmentally-conscious consumers, this makes your brand more appealing to them. In addition, you can use customer satisfaction software and survey app. This is to gain valuable insights and valuable feedback from customers regarding your packaging. 

6. Lower shipping costs

Sustainable has been a term that also means expensive to a lot of businesses and consumers. Many of us think that more eco-friendly alternatives are more expensive, but this isn’t always the case. 

Sure, the cost per unit is significantly higher for materials made of paper or cardboard. But it would help if you also considered that many sustainable materials could be reused while plastics cannot. 

Final Thoughts

These days, customers no longer base their purchasing decision solely on price. They now prefer working with businesses that reflect their values. This explains why companies that use sustainable packaging attract eco-conscious consumers.

If you want to provide a better experience to your customers, consider doing the environment-friendly shift.