Social media is a great place to attract new clients and build a brand. The only challenge is that the attention span of a modern internet consumer is getting shorter year by year. And it means that it’s getting harder for companies to create content that will get noticed.
But no worries; we’ve got you covered. In this article, we will share five tips on how to captivate potential clients on Facebook, Instagram, and Twitter. Let’s get started!
Run a giveaway
People do like freebies. That’s a human nature thing. And they do like to participate in giveaways. So if you want to draw the audience’s attention to your brand, you should consider running a giveaway.
If your company can boast with a massive following on social media, you can host a giveaway on your business profile. But if you have just started your business and no one knows your brand, you should choose another option. You should find an influencer who will agree to host a giveaway on your behalf.
Keep in mind that your potential clients will participate only if you offer a valuable reward. It doesn’t necessarily mean that your prize must be pricey. It means that your target audience should see your prize as “worth it” to participate.
Create interactive content
If cute pictures and witty captions don’t help you to grab the users’ attention, you should try to create interactive content. Funny quizzes and polls, interesting assessments and tests, creative caption contest – that what you need to captivate potential clients.
Fortunately, social media platforms provide all the tools necessary to design and publish interactive content. Today, you can run polls on Twitter, create fun personality quizzes on Facebook, and use Question stickers on Instagram Stories, and many more. All these tools are available for free, so you can attract more clients without spending more money on marketing.
Host and promote a live online event
Another way to interact with your audience is to host a live event. It may sound like a challenging task for you, but please, don’t rush to say “no” to the idea of live streaming.
The point is that people do love live streaming because it allows interacting with the host of the event (brand, industry expert, blogger) in a real-time mode. No other marketing strategy allows that. Live streaming generates the highest engagement rate. And if you want to get new clients, you should take advantage of it.
You can use Instagram Live (the feature on Instagram Stories) or Facebook Live (streaming feature on Facebook) to broadcast your event. You can host the event by yourself. Or, you can invite someone who can influence the opinion of your target audience, for example, a digital influencer or expert in your industry or niche.
“What about the theme of the event, you may choose any topic that resonates with your followers. If you have no idea from where to start, use your first live stream to answer frequently asked questions and create an interactive dialogue with your audience,” says Erin Kindel, a social media writer at Subjecto.
Take advantage of social media walls
How many users visit your website daily? Dozens, or maybe hundreds? Sadly, most of the first-time visitors leave your site and never return.
The good news is that you can fix it by using social media walls. If you display user-generated content on your home page, it’s highly likely that your website visitors will want to check your social media accounts. And if your Instagram and Facebook accounts look catchy and engaging, it’s likely that users will click the “Follow” button.
Screenshot source: https://www.fitbark.com/
In other words, you can use social media walls to direct your website visitors to your social media accounts and grow your potential client base. Well, you shouldn’t expect that these users will place first orders today. But you can expect that, sooner or later, your content will convince them to buy your products.
Level up your content quality
Interactive content, giveaways, and live online events work better than ordinary posts, and that’s a fact. However, it doesn’t mean that you should stop publishing traditional social media content. Witty tweets, meaningful Facebook posts, and hilarious Instagram Stories are still important for your brand growth.
So let’s talk about the quality of the posts you create. Is your content good enough to captivate potential clients?
There is no limit to perfection. So even if you believe that your posts are “perfect”, you can always find a way to improve them. Here are a few tips that might help you:
- Write a captivating first phrase. Intrigue your followers from the very first seconds and encourage them to read the entire post.
- Ask a question. Encourage your followers to comment on your post and keep the dialogue going.
- Proofread every sentence you write. Feel free to use online grammar checkers like Grammarly and proofreading services like BeGraded.
- Add subtitles to your videos. Users tend to watch videos without sound, so subtitles are essential.
- Don’t post the photo without a caption. If you don’t know what to write, don’t hesitate to get professional assistance. You can find a writer at freelance platforms like Upwork, or choose a writing service at WritingJudge.
- Don’t overuse hashtags. When you use too many hashtags, your posts look spammy.
- Keep your brand’s tone of voice consistent across all social media platforms.
Your potential clients use social media on a daily basis. And your task is to surprise them with unique, engaging posts.
Luckily, today you have access to all tools necessary to produce high-quality content and meet the expectation of your audience. So don’t wait for “the right moment” to start growing your business. Take the first step to success right now!
About the Author: Kristin Savage nourishes, sparks and empowers using the magic of a word. Along with pursuing her degree in Creative Writing, Kristin was gaining experience in the publishing industry, with expertise in marketing strategy for publishers and authors. Now she works as a freelance writer at TopEssayWriting and ClassyEssay. Kristin runs her own FlyWriting blog.
Also published on Medium.