5 resources that can help your new digital marketing agency

5 Resources that can help your new Digital Marketing Agency


It ain’t easy starting a digital marketing agency; there are plenty of obstacles and unknown factors to keep an eye on. Plus, there are many risks to consider.

It may seem confusing, overwhelming, and even hopeless. Is there a way to overcome the paralysis? Fortunately, there are many resources to help budding digital marketing agencies grow.

The following resources can help your digital marketing agency hit the ground running and even establish itself as a digital marketing authority. Read on to fill your cup of digital marketing knowledge.

1. The Verge

Digital marketing is a huge world with many branches that can take you down the rabbit hole. One of the best ways to get started with your digital marketing foray is to get a bigger picture. A panoramic view of the digital marketing world and the surrounding environments can help you build a strong foundation for developing your new specialties.

The Verge is an online news magazine that delivers articles in categories such as science, culture, art, and technology. Many of these topics will overlap with the digital marketing niche, so you’ll get plenty of background information and tips for bringing it all together. For example, professional court reporters in Phoenix may find it useful to know about the latest developments for generating leads.

2. Copyblogger

It’s all about brand recognition for many—if not all— companies in the business world. Consumers who know, like, and trust your brand are % more willing to purchase from your company. Additionally, satisfied customers will return for more and tell their friends about your brand, too.

Copyblogger is known for helping brands grow their follower count to massive levels. The Copyblogger website has been around for years and has plenty of content for visitors that focuses on crafting sales copy, long-form articles, and short-form articles.

3. Social Media Examiner

Social media is a vast world in and of itself; entire companies, training guides, tools, and consulting agencies center their services just on social media alone. Brands will find it necessary to establish a social media identity to stay relevant, but the ensuing social proof is more than worth the effort.

Social Media Examiner offers free content for social media marketers through blog articles, podcasts, live shows, and even a YouTube channel. The company dives deep into social media platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and many more.

Social Media Examiner produces periodic reports detailing the latest social media trends, resources, tools, and many more topics. These in-depth reports provide detailed tutorials and analyze huge chunks of data for your consumption.

4. HubSpot Academy

Inbound marketing is the mother of all marketing and is arguably one of the most important. Inbound marketing focuses on attracting customers by offering valuable content and satisfactory experiences that keep them coming back for more.

HubSpot Academy offers free training and certifications for inbound marketers and the companies involved. Users can learn the fundamentals of email marketing, content marketing, social media marketing, inbound sales, and many others.

5. Wordstream

Paid advertising is the cream of the crop in the world of digital marketing; you know your company has made the grade when it’s ready to leap into the world of paid ads. Unfortunately, paid traffic has a huge learning curve and may leave you with an empty bank account. One way to keep things going well is by keeping track of your paid advertising campaigns and staying on top of the latest industry trends.

Wordstream offers a powerful tool for digital marketers to manage paid advertising campaigns. They produce plenty of valuable content to help you take your paid ads to the next level.

Resources to Learn and Grow

Succeeding in the digital marketing world takes knowledge, energy, and a few helpful tools. These digital marketing resources offer plenty of help to new and experienced marketers who are willing to dive deeper than others will. Take the time to learn the ropes yourself, and pass the torch to your staff to do the same.