The website of your company is an important part of your business. It offers online customers a way to connect with your company. It is important that your website is friendly, easy to navigate and well-designed whether it is solely informational or if you use it to market products or services.
Do not mistake to assume that with a subpar website you can get by. Time, energy, and resources should be spent in the creation of a quality website that represents your company accurately.
Whether you’re building a website from scratch or are involved in redesigning your existing site, there are three simple approaches to consider:
- Take on the work yourself
- Hire the services of a professional web design agency
- Use templates to build a cookie-cutter site
Usually, the time and money you are willing to invest in the venture will be your option. All these choices can be a little intimidatory if you have never previously created a Web site.
The best option is to employ a design agency if you have a relatively larger budget. This allows you to get a fully personalized page that helps to create a beautiful online image for your product.
If you want to save and take over all of this yourself, it’s another way to build your own page. Nonetheless, bear in mind that, before you can build a page that is enough for your company, you should spend a lot of time thinking about web design.
The third option which uses models for your website means that you can contact an agency or design your own website. Essentially, you will use and fill in the information of your company with a professionally designed template.
This solution is easy and cost-effective and is a good choice for every company. You can take advantage of a professional website without the need to charge an exorbitant price. Templates also speed up the process to make it practically impossible to upload your site.
Here you will find exclusive web design tips for enhancing your website and helping you to boost your business.
Elements of Excellent Web Design
Although you have no much web design experience, when you see it, it is not difficult to recognize good web design. When you create your page from scratch or use models, please keep your eyes open for those four good design components:
- A well-defined grid structure
- Intuitive navigation
- A professional design
- A mobile-friendly layout and features
Each of these subjects is discussed further with the following website design tips so that you can comprehend their critical role in good design.
A Well-Defined Grid Structure
If you hear the term “grid layout,” it applies specifically to the way the site itself is constructed. You can see this as the foundation behind the site. It is the same fundamental concept in painting and photography as the law for third parties. The design comes out perfectly by itself if the grid layout gets right. The website of Apple the technology giant is a good example of a website designed around a smooth, consistent grid structure. All you have to do is see how the material of the page is arranged to display the underlying grid structure. Does every side of the page have equal margins? Is every part of the material equal to the other sections of the page? How does it differentiate the content? If you look at these characteristics you can spot the grid underneath.
You can choose from several different grid configurations. Determine which grid layout we use by visiting professionally designed sites for some time. For example, some sites have a basic structure of four columns, while others have a standard structure of 12 columns. The correct structure of the grid can really change the appeal of your website design.
This is one of the best tips on designing websites; because your guests need a way around your website quickly. You can only leave or access another website if someone is on your web site and can’t figure out where to tap to get the details you are searching for. This is why a website design has to include a navigational framework as one of the highest priorities. Start with a navigational structure that is easy to understand for your content.
First, describe the steps after the site landings that you want customers to take. Then come up with a navigational system that will help you to quickly find the information you need. On the New Yorker website, you can see a good example of good navigation. The browser bar is easy to read and quick. The page also uses sticky buttons to make finding the material it is searching for easier for travellers.
Ensure that your website navigation is available not only through phone, tablet, or mobile devices. It is very important to ensure that mobile users have as easy access to content as those who use conventional computers. Ask any SEO company and it tells you that it is important to have a mobile website to keep the search results high on your website.
Maintain Consistent Branding
Your website design must conform to the branding of your company. You can instantly see that it is your business when someone lands on your website. When you build your brand, consistency is important. This means that you use the same colour scheme and logo for other posts or signs. In order to strengthen your name, consider adding your company’s speciality fonts to your website design.
Of example, all design decisions should not be made that could conflict with your content’s readability. It is most important to ensure that your pages are read by consumers. You can then take steps to ensure the well-branded model.
What really matters is that you must be comfortable with your clients. You are very likely to leave if your guests don’t have a good experience. Worse yet, they will probably not return. It is therefore so important, when designing your website, that the overall user experience takes top priority.
Look no further than theY-7 Yoga website to see an excellent example of branding. They have candles and use mantras influenced by hip-hop music in their yoga studios. This is taken up by the portal itself, which helps to bring the same topic into the world of the Internet. This creates consistency between the online experience and personal experience, which helps to strengthen the brand of the company.
Make Your Site Mobile-Friendly
One of the most important things you can do when you build a website is to make it easy for mobile people to access. More than half of all people use mobile devices to access the Internet. That’s why ensuring that your page is fine on smartphones and tablets is absolutely essential.
I hope that these great ideas on websites will motivate you to rethink your website and to move your company in the right direction.
Sarah Brooks is a passionate blogger and frequent traveller who loves to write about UX design, usability, and web designs. She is currently working with InterDream Designs, a leading Toronto Web Design company, which aims to work exclusively in the area of web design for women-owned small businesses.