For a few years now, social media has been a channel for connecting and engaging with existing customers. It has allowed businesses to quickly address any customer concerns, show a more personal side, and prove that they are an expert in their field.

However, these are not the only benefits of social media. It can also be used to drive new leads to your business. And as these leads turn into customers, social media allows you to nurture these relationships leading to conversions.

But where do you start? How can you effectively attract customers through social media? If you want to know how to attract new customers and keep them engaged using social media, then keep reading below:

1. Be Socially Active

The most important thing businesses need to do if they want to attract new customers using social media is to be socially active. By making your business more visible on social media, you will be able to stand out from the competition. Businesses can interact with their customers in a range of ways, for example, they can talk to them by private message, on a fan page, or through group pages. 

2. Use Creative Content

Getting more eyes on your content is the ultimate solution to boost your product or service range. Research has shown that posts that are informative and highly attractive are more likely to be shared on social networks. 

3. Hire Brand Ambassadors

Evidence has shown that people are more likely to buy products from people that they know. This means that brands need to connect with their customers on a more personal level if they want to be successful. Attending and hosting events is one way in which businesses can do this, but not all businesses have the time in their schedule. Another way businesses can do this is by hiring brand ambassadors to undertake this role for them. 

The main role of a brand ambassador is to connect and communicate with customers on a personal level through face-to-face interactions. Through these interactions, brand ambassadors drive brand awareness and help to create relationships that lead to loyal customers. They are the face of your brand. 

However, while hiring brand ambassadors may sound like the answer to your prayers, it is important to remember that it is not always easy to manage an ambassador network and keep them motivated to continue. This is where brand ambassador software comes in. Greenfly provides brand ambassador software that allows businesses to track the individual performance of their ambassadors. Not only that but it also allows businesses to intelligently route their content to the right brand ambassadors at the right time. It is the perfect software for any business wanting to build its brand by distributing content at scale. 

4. Post to YouTube

Although most businesses believe that the biggest benefit of YouTube is free video hosting, this is not the only benefit it has to offer. One of the main benefits of posting on YouTube is that it is a social media platform that allows you to interact with your customers for free. If you want to increase the number of people viewing your YouTube content, simply ask those who watch your videos to subscribe to it.

No matter whether your business is big or small, social media marketing is a godsend. In today’s competitive world, social media marketing has become an indispensable medium to attract more customers and increase brand awareness. Whether you want to market your existing products, or you want to launch something brand new, follow our tips above to engage more customers using social media.