4 steps law firms should take to improve their digital marketing
Clients rarely search for legal services before they need them, and by the time they reach that stage, your firm will be competing with everyone else for the active buyers.
The thing is, active buyers make up just 3% of a market, so the most effective digital marketing strategy is to target the other 97% to nudge them into buying mode. That way, your firm is at the forefront of their mind when their hour of need arrives.
Doing this requires a deep understanding of your customer, and that’s where a lot of law firms fall short.
The legal profession has a tendency to employ “selfish” marketing tactics, focusing on talking about the company (“We have 35 years of litigation experience”), its achievements (“Here are all my degrees”) and what it can do, instead of addressing its potential clients’ needs. Does your marketing talk about yourself or your firm more than it talks about the prospect and their hopes and dreams, pains and fears? Whenever you’re helping anybody do anything, it’s about acknowledging the current state they’re in, and the desired state of where they want to be.
The 80-20 rule applies here: 80% focused on your prospect and 20% on how you can help. So, what can you do to increase your potential market? Create an ‘ideal client’ profile Law is a broad umbrella, so the first thing you should do is figure out which of your services gives you 80% of your revenue and then create a marketing persona.
Click here to view original web page at 4 steps law firms should take to improve their digital marketing
The Power of Visual Branding: Unifying Your E-commerce Presence
In the competitive realm of e-commerce, establishing a robust brand presence is pivotal for…
0 Comments4 Minutes
The role of SEO experts: discovering the potential of your online presence
The role of SEO experts: by means of such a reach out you might get across the power of your web…
0 Comments6 Minutes
Securing HealthTech Data: Cybersecurity Essentials
The healthcare sector is currently in a digital boom. HealthTech invention has changed in such a…
0 Comments10 Minutes
Ecommerce Marketing Strategies for Creating a Successful Online Store
As the business world is quickly being transformed by online commerce, marketing that generates…
0 Comments6 Minutes
Search Generative Experience Optimization: The Future of Online Discovery
The world of digital marketing and user experience is constantly evolving, and businesses of all…
0 Comments6 Minutes
What Does the Future Look Like for AI-Powered Social Media Marketing?
Although AI is already significantly influencing the success of marketing campaigns on social…
0 Comments5 Minutes
Audience Targeting: Digital Marketing Strategies for E-Commerce Success
Do you have an e-commerce business and want to retain your customer base? This article is for…
0 Comments11 Minutes
AI-Powered Automation. Revolutionizing Business Processes with Power Automate
Automation is a thing that is used by enterprises to boost their business productivity and…
0 Comments9 Minutes