4 Sales Techniques for Aspiring Graphic Design Entrepreneurs

4 Sales Techniques for Aspiring Graphic Design Entrepreneurs


Graphic design is a much-needed service that tons of businesses need. If you think about it, every business, from retailers to consulting services, needs this type of service to compete in a world that is now saturated with design. The rise of technology and computers have changed the way that people do graphic design, and companies everywhere need a graphic designer to create images and brands for their organization to be appealing to their customers.

This is why becoming a graphic designer is a great field to get into. Even more, if you can start out as an entrepreneur, this would be an even more promising position. Entrepreneurship is becoming more popular because people are wanting to create their own business models and schedules. Becoming an entrepreneur could be the difference between an average yearly salary and a multi-million dollar company. Because of the demand for graphic design and the popularity of entrepreneurship, this makes a great combination for a person to get involved with. However, one should remember that sales are the only thing that matters, even as a graphic design entrepreneur. Here are four sales techniques to implement if this is a field that you would like to get into.

1. Be Sales-Minded

The first technique is to simply adopt a mindset of sales before moving into the field of graphic design. When some people get into this field to start their careers, they believe that their designs are what will carry them to the next level and make their money. But really, this is only a small part of the overall puzzle. A smart entrepreneur has to be sales-minded and understand the sales metrics that go into creating a company. Focus on sales for the first part of your journey in order to create the cash flow that you will need for your business.

2. Create Samples

Another technique to implement is to create samples of your work. Most companies will not hire you for your services if you don’t have any experience, but you can get past this if you don’t have any customers yourself yet. Make samples to have a type of portfolio that you can display to your customers online. They will want to see your work, and it would be a good idea to create a platform online that allows you to showcase it. Be ahead of any objections that you might have by creating graphic design samples.

3. Digital Marketing

Now, it is no use to have a graphic design company if nobody will ever see that you exist. This is why you should invest part of your time into learning how to digitally market yourself. Sales and marketing go hand-in-hand, so it’s just part of the overall process. Learn how to market your business and your work online in the form of social media, website advertising and search engine methods. It is one of the best skills you can teach yourself in order to quickly grow your business.

4. Close Sales With Leads

After you market yourself online, have created samples and pledged to be all about the sales, you are now ready to gather some leads and close some sales. Online, your job is to gather leads, which is the name, number and email address of every single person who might be interested in your work. In other words, don’t go with a direct approach of asking people to buy your graphic design services. Instead, offer them something free and gather their information, making them a lead, so that you can be proactive and aggressive with your sales. When you have their information, you can then take action and contact them for a sale.

Using these techniques will put you on the right track when you’re starting out as a graphic design entrepreneur. Truly, focusing on sales and learning new techniques will allow you to build your business from the ground up.