An online presence is a vital aspect of modern businesses. Your website provides your customers with a way to learn more about you, contact you and find your products or services and business locations. Some business owners choose to outsource website development, while others prefer to task their own developers with creating a website. Here are four reasons to consider creating your own marketing website.

1. You Control Your Site’s Security

It’s a good idea to consult with experts about the best options for your website’s security, but owning your website means the decision ultimately lies with you. If you have someone else develop or host your website, he or she may have different opinions about the best security options. For example, you may have learned what is SSL certificate and want to include that tool on your website. If you control your website, then you can simply do so, whereas if you outsource development, your development team may prefer other tools and steer you away from using an SSL certificate.

2. It Ensures Your Brand’s Cohesion

When you create and host your own website, it’s easier for you to ensure your brand has a cohesive online presence. People expect a business’s social media pages to bear the hallmarks of a social media website’s design, but a business’s own website is a way to maintain that business’s unique identity online. If a business’s website is hosted through a third party, it may not have as unique a presence or it may not preserve that business’s branding and design as well as an original website could.

3. It’s An Asset Your Business Owns

When you develop and launch your own website, you own that website as an asset. If you create a website on a hosting service, then you’re leasing that asset. This means that you’re dependent on your website’s host to keep your website running. You’re beholden to that host’s subscription fees and security features. You’re also dependent on that host’s success as a platform to maintain your online presence. If you own your website, you don’t need to pay subscription fees or rely on an external organization’s security and success to maintain your presence.

4. You Can Save Many Resources

Not only can developing your own website save you money in subscription fees, but it can also help you save or maintain other resources. Resources including time and storage space are as important as money. By developing your own website, you can keep all data related to that site on your own cloud or network storage spaces. You can also ensure your customers can access your website directly, saving them time. Another important resource related to owning your website is credibility. When you own your site, you’re in charge of everything related to that site and can communicate your legitimacy directly to your customers, rather than doing so through a third party.

A marketing website is an essential tool for modern businesses because it’s so effective. You can choose to develop your own website or outsource development. There are benefits and drawbacks to both. Your choice will depend on your preferences and what will be most beneficial to your business.