Mailchimp is a pretty good tool and provides great value for money when you’re running newsletter campaigns. However, when you’re ready to take your email marketing campaigns to another level, you might benefit from checking out some of the more powerful tools available today.
Omnisend is one of the best options for advanced email marketers specifically because it provides all the right tools for each of the steps in your sales generation process. Among its most important features is its integration with a variety of channels, allowing you communicate with your customers in whatever media they prefer. Even in Omnisend’s free tier, SMS is already supported. When you’re ready for a Pro account, you can implement a truly omnichannel approach with Facebook Custom Audiences, Google Customer Match, Facebook Messenger, Viber, and WhatsApp.
Apart from seamless integration with a variety of channels, Omnisend has interactive signup forms, detailed segmentation features, powerful automated workflows, and live website tracking. They offer a free tier option, which allows up to 15,000 emails per month. When you’re ready for more even more features, you can take advantage of their personalized rates based on the number of subscribers you have.
AWeber offers pretty advanced email automation features, which are relatively easy to use because of its drag-and-drop interface. It also makes creating emails easy because, if you’re not up to customizing their HTML email templates, they also have a drag-and-drop editor for more than 700 responsive templates. Additionally, they offer a feature that allows you to easily generate emails based on your latest blog posts.
Although it’s pretty easy to use and provides powerful enough email automation features, AWeber lacks in channel availability. It doesn’t accommodate SMS or Google remarketing lists. Although it can be used for Facebook custom audiences, that feature is not built in and requires third-party solutions. Nevertheless, AWeber could still be a great option for advanced email marketers. They offer a 30-day trial period and paid options start at $19 per month for up to 500 subscribers.
Klaviyo is a feature-packed Mailchimp alternative. It has incredible automation options to help you with capturing email addresses as well as preparing and sending out emails. It also has impressive popups, automated workflows, and detailed segmentation options. Additionally, Klaviyo has a drag-and-drop interface, making it more intuitive for those who prefer a more visual UI.
While Klaviyo is, indeed, a very powerful email marketing tool, it requires third-party apps in order to integrate with different channels. However, it does allow you to manage and target your Facebook advertisements based on your Klaviyo segments.
With Klaviyo, pricing can be tricky. It does have a free option but that only accommodates up to 250 subscribers and a maximum of 500 email sends. Their lowest paid option is $25 a month, which seems a bit steep even if it allows unlimited email sending since it’s limited to a maximum of 300 subscribers
The most impressive feature of Drip is its heavily visual interface. While this intuitive design makes it suitable for beginners, it has pretty advanced automation options that will excite marketers of all levels. Automated workflows are where Drip really excels and that could be really valuable, depending on your brand’s marketing goals.
Where Drip lacks is in customization options for email templates. Their visual editor leaves much to be desired since you can’t customize any further than the header, body, and footer. While other tools allow you to create and manipulate different blocks within the body for a truly customized layout, Drip lacks this option. Nevertheless, if automated workflows are central to your marketing strategy, Drip might be a good option for you. At the lowest tier of $49/month, you get unlimited email sends to a maximum of 2,500 subscribers.
Always remember that your email marketing campaign is only as powerful as your tool allows. Omnisend, AWeber, Klaviyo, Drip, and even Mailchimp all have their advantages. You just have to figure out which will help you build and implement the email marketing campaign that your business is ready for.