Digital marketing is now firmly embedded in our day-to-day lives; we start our day with newsletters and check our Facebook before bed. Its influence will continue to grow in 2019, and new advertising trends built on today’s digital innovations will grow along with it.
It’s your job to learn to distinguish them and adapt your marketing strategy accordingly. Here are four digital marketing trends to watch out for in 2019:
Snack Ads Most people prefer watching videos over reading, which would explain why marketers are producing more video content. While video has made digital avertising more dynamic, it’s also caused consumers’ already short attention to become even shorter. Luckily, snack ads are enough to keep your target audience engaged. As the name implies, these ads can be likened to snacks, something easy to digest but filling.
These videos ads are less than 10 seconds long; they’re short enough to keep people interested while still getting a brand’s message across. Image source: videoeffect.tv Consumers will be seeing more of these short ads in 2019. Youtube is already pioneering snack ads, and Fox Networks Group will reportedly follow in its footsteps by incorporating them in their linear programs and streaming services.
Voice Search The coming years will see a deeper interaction between people, devices and applications. Researchers have forecasted that by 2020, 30 percent of web searches will be conducted without even touching the screen. Half of these searches will be done via voice commands.