The sunny season means more activities for you and potential customers. There are opportunities to create eye-catching marketing content that draws in clients for your business. Make the most of the summer by revamping your company’s digital marketing strategy without busting your budget. Digital spaces allow companies to boost brand recognition and engagement with relative ease. Devote some time to building an authentic campaign and set your business up for success. Think about these digital marketing tips as you lounge by the pool this summer.

1. Personalize Social Media Content

Your business social media accounts need to have a consistent tone and recognizable voice. Most individuals have upwards of six different social media profiles, and you need to have accounts on the most common platforms. Instagram, Facebook, Twitter, TikTok, YouTube, and LinkedIn are all free to join. Short video formats tend to attract more engagement, like shares and comments, than static photos or graphic designs.  

For example, enterprising pool builders in Houston might create a TikTok video series about the process of selecting and eventually installing a new luxury pool. The more prospective clients get to know you, the more likely they may be to trust you with their projects. Use personalized company hashtags to encourage happy clients to share their good experiences. Also, compare your in-app social media analytics with your sales numbers to see if you are reaching the best audience for your brand. 

2. Be Open to New Ideas

Digital marketing practices and trends are constantly changing in a fast-paced world. Remind yourself that staying up to date on today’s effective techniques can help your company to be more successful tomorrow, and beyond. You are making first impressions on potential clients every day and their preferences can be swayed by current trends. Consider designing a fresh logo, running a competitive promotional campaign, or writing a company blog. Hiring a dedicated digital marketing professional could help your company to stay at the top. Make your company accessible to the public and be a visible part of both online and local communities. 

3. Use SEO Strategies

Search engine optimization strategies can ensure that your brand content appears on the first page of relevant internet search results. This can attract new customers that learn about how your company can meet an identified need or desire. Research the common search terms for customers that ultimately buy goods or services in your category and create written content for them. Keyword links in articles or blog posts can lead clients to you from other websites. It’s optimal for such content to be informational and positive so that readers recognize its value and decide to look deeper. You may consider hiring freelance writers to boost your SEO content and reach a higher number of paying customers. Show consumers that you are the answer to their questions.   

4. Launch Website Updates

Your website is your internet calling card, online business hub, and the first exposure clients may have to your company through SEO content links. An updated website can help your company to demonstrate that you are successful and polished. Simple elements like attention to detail and careful editing of written website content can make an impact. Take new brand photos this summer and replace any website stock images with pictures of your products and valued staff. Let your website tell a story and invite new customers into a warm and confident environment. 

Ensure that frequently visited pages are in great shape. Add your website link to a Google business profile to aid in search engine discoverability. Online shops, automated scheduling tools, chatbots, and embedded video demos can make your website especially functional for your purposes. Check that your website looks good and works perfectly on both computer screens and smartphones. 

You have the tools to craft an awesome digital marketing campaign. Use the summer to brighten your business horizons and shine a light on the strengths of your company.