11 Ideas for Gyms to Improve Their Marketing Tactics

11 Ideas for Gyms to Improve Their Marketing Tactics

A lot of gyms seem to rely on word of mouth alone to market their businesses, which is a huge mistake. In today’s age, potential customers are looking for gyms that have an established online presence and use modern marketing techniques to reach their target audiences. Below are 11 of the best ways for gyms to dramatically improve their marketing.

Invest in a CRM

A CRM, or customer relationship management system, is a tool that can help you keep track of your gym’s customers and members. It can help you manage contact information, track sales and marketing activities, and automate some of your customer service tasks. One of the most powerful uses of a CRM is as a tool for mining and utilizing data to make better marketing decisions.

Keep your branding up to date

Your gym’s branding is more than just your logo. It’s the overall look and feel of your marketing materials, from your website to your social media posts. If your branding is outdated, it can make your gym seem like it’s stuck in the past.

To keep your gym’s branding fresh, make sure you’re always up to date on the latest design trends. You don’t have to overhaul your entire branding every few months but make small changes regularly to keep things looking modern. You should also make sure that all of your branding is consistent across marketing channels. Customers expect consistency and associate it with quality.

Use social media to engage with customers

Social media is a great way to connect with your customers and engage with them on a more personal level. You can use social media to share updates about your gym, post photos and videos of workouts, and answer customer questions.

Make sure you’re using social media to its full potential by being active and engaging with your customers. Respond to comments and questions, and share content that’s relevant and interesting to your audience. You should also make sure you’re using social media to promote your gym’s special events and offerings.

Offer incentives for referrals

Word-of-mouth marketing is one of the most effective forms of marketing. Your customers are more likely to trust their friends and family members than they are to trust a marketing campaign.

To encourage your customers to refer their friends, offer incentives like discounts or free gym memberships. You could also create a referral program that rewards customers for every new member they refer. This is a great way to grow your gym’s membership base and build loyalty among your current customers.

Get involved in the community

Your gym is part of a larger community, and getting involved in local events and activities is a great way to market your business. You can participate in charity events, sponsor local sports teams, or host your own events at the gym.

Not only will this help you get your gym’s name out there, but it will also help you build goodwill in the community. When customers see that your gym is involved in positive activities, they’ll be more likely to support your business.

Make your website responsive

Most web traffic now comes from mobile browsers, and has so for some time, so it’s important that your gym’s website is responsive. That means it will adjust to the size of the screen it’s being viewed on, so it’s easy to read and use no matter what device you’re using.

Google will actually penalize sites that are not made with responsive web design principles in mind. If people are coming to your gym’s website and then immediately leaving, it is bad for business both directly and indirectly.

Make your website interactive

In addition to being responsive, your gym’s website should also be interactive. That means adding features like quizzes, polls, and games that will keep visitors engaged. Interactive content is a great way to keep people on your website for longer, and the longer they stay, the more likely they are to convert into paying customers.

Use video content

Video is one of the most popular types of content online right now, so it’s a great way to get your gym’s name out there. You can use video to show off your facilities, promote special events, or just give potential customers a taste of what your gym has to offer.

You don’t need a fancy video production team to create great video content. You can shoot videos with your phone or even just use your webcam. Just make sure you’re using high-quality footage and editing it well.

Start a blog

A blog is a great way to show that your gym is more than just a place to work out. Use it to share tips and advice, promote healthy living, and give people a behind-the-scenes look at your gym. It is also a good place to write informational articles that allow you to showcase your industry expertise and insight into the latest trends.

Invest in SEO

Search engine optimization (SEO) is the process of making your gym’s website more visible in search engine results pages. When people search for gyms in your area, you want your business to come up as high as possible in the results.

There are a number of things you can do to improve your gym’s SEO, but one of the most important is to create content that is relevant to the keywords people are searching for. That means doing some keyword research and then including those keywords in your website’s content, titles, and metadata.

Get involved with influencers

Influencers are people with a large online following who can help promote your gym to their audience. You can work with fitness influencers or even just local celebrities or social media personalities. Instagram is full of fitness influencers, so that is a great place to start if you’re looking for people to partner with.

Influencers can do things like post about your gym on their social media channels, write blog posts about their experience working out at your gym, or even just mention you in passing on their podcasts or YouTube videos.


There are a few things you can do today to take your gym’s marketing to the next level. Keep the above tips in mind, and you’ll be on your way to reaching more potential customers and growing your business.